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How Anatech Is Helping Small Businesses Grow In Nigeria

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How Anatech Is Helping Small Businesses Grow In Nigeria

 

With the current state of the economy in Nigeria, growing and maintaining a small business takes dedication and hard work. Inflation, high cost of production, debts, low sales, etc have frustrated many small businesses. This has led to some small business owners neglecting their businesses and in turn, hindering them from contributing to the economy and fending for themselves.

 

However, due to the constant evolution of technology, various options could offer solutions to issues that hinder the growth and success of small businesses.

 

Anatech is a notable company that has recorded huge successes in any projects they embark on. It is a web development agency and digital marketing company with the latest software technology in Lagos, Nigeria. In addition, Anatech helps companies efficiently utilize the latest software technology. Yet, they customize the website to meet the client’s precise needs.

 

Find out below several ways in which Anatech is helping small businesses grow in Nigeria.

 

 

 

  1. Corporate Website Design

Anatech is known for offering top-class website design services. They offer a customized website design that suits your business and matches your brand while ensuring your customers have a seamless user experience. Some of the website design services they offer are Domain name and Hosting setup, Easy Content Management (this helps to easily update content), Unlimited email addresses, responsive design( this makes your website look great on both laptops and mobile devices), Unlimited pages, Live Chat, Blog and Site analytics and a Free SSL Certificate.

 

Having a good website design increases business revenues. A corporate website design attracts visitors and converts them to customers. This enables small businesses to have credibility, better Google rankings, a great first impression, and brand consistency.

 

  1. E-Commerce Website Design and Development 

 

Anatech has one of the best E-commerce services. They help small business owners create a reputable E-commerce website design. E-commerce is a way of buying and selling goods and services online. Everyone knows that having an online space is a way to be visible and available to your clients. As a small business owner, your online presence helps you get a high engagement rate with your customers and unlocks a world of possibilities.

 

However, since E-commerce plays the same role just like a physical store, Anatech ensures to offer an affordable E-commerce website design to help upscale businesses and offer seamless transactions to customers. Shopping in a well-designed online space retains customers and builds the brand. Small business owners can also receive payment through banks, foreign currencies with currency converters, and Cards.

 

  1. Web Management

 

Web management is crucial for small businesses. The web management service offered by Anatech enables remote administrators to manage the website, Web server, and other related applications. For a small business owner, this web management service is of utmost importance. It provides access for Windows and non-Window users whether they use IIS Manager from remote or local devices.

 

  1. Social Media Marketing

Social media has grown greatly over time. It has been known as a way where people connect with their family and friends. Asides this, It has been used effectively to promote goods and services. Yet, Social media marketing has helped to boost businesses over the world. It is just vital that the appropriate team is employed. Anatech pride itself in helping small businesses extend their reach online and also in achieving their strategic business goals. When there are new goods or services, insights are shared on their social media platforms for a bigger audience.

 

However, Anatech uses its savvy social media marketing skills to help small businesses improve their brands and have global visibility. They help these small businesses by setting up a company profile on their social media platform which attracts their customer demographics.

 

Still, occasional updates about newsworthy events are being sent out. This boosts the platform and attracts more customers. They also help by giving updates often which is free advertising. This helps in building the company’s growth and boosts visibility.

 

  1. Good Customer Service 

 

Customer support is one of the things to be sought after when considering a web design company. Anatech offers good customer service. They take customer support as a top priority. This is vital for small businesses which makes Anatech a good web design company for them. Small business owners get support on time without delay.

 

  1. Improves Sales

 

Technology has made everything much easier and easy to manage. A good web design will attract more customers. Anatech helps small business owners improve their revenue. With their good social media marketing skills, products, and services attract more sales.

 

  1. Helps To Analyze The Effectiveness Of Your Company Website

 

Website analytics helps you to know how effective your online presence is. It allows you to see how well your website is doing and ways to make changes to make sales and bring in more customers. For online businesses, the website is the only thing visible to customers; that’s the only thing they see before making a purchase. With big businesses evolving, small businesses must ensure their company websites are updated using the latest software. Anatech ensures company websites are updated. They analyze their websites and give feedback on where improvement is needed. It might be for easier navigation through each page or an alteration in keywords used in the content.

 

  1. Helps To Refine Marketing Strategies

 

Anatech helps small businesses refine marketing strategies. However, good marketing strategies are needed to reach the exact customers, to convert them to buyers and lasting customers. With their latest marketing software, they use various kinds of strategies like geo-targeted advertisements to advertise your products and reach the audience that you want. Small businesses must take advantage of online marketing strategy as this would boost their visibility and make them stand out.

 

Conclusion 

 

Small businesses have been limited in some ways due to some circumstances. But with the evolving technology, Anatech provides an outstanding website design as a top-notch web developer agency. They have a great passion for helping small businesses achieve their exact needs.

 

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BANKING

How Kora Payment Link Helps Online Businesses To Grow

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How Kora Payment Link Helps Online Businesses To Grow

The advent of technology with the COVID-19 pandemic has increased the adoption and popularity of online businesses. This is owed to the ability to operate small and medium-sized businesses from anywhere across the globe – which alludes to the fact that the world is now a global village: How Kora Payment Link Helps Online Businesses To Grow.”

Therefore, there has been a meteoric increase in the number of online shoppers seeking products or services from the available businesses in the digital space.

This is evident in the emergence of e-commerce platforms that operate as an online marketplace for both buyers and sellers. It is also playing out in social commerce through the use of platforms like Facebook, Instagram, or X (Twitter) that people continuously use for their shopping experience.

By and large, online business is today a thriving venture that continues to generate a staggering income for businesses and the local economy.

One of the major perks of online businesses is the flexibility of their payments, such that merchants can offer a range of payment methods. The most common options are bank transfers or card payments, in which businesses provide their customers with bank account details to pay.

But as innovation continues to meet the evolution of online businesses, Kora is making payment strategy seamless for both merchants and their customers. This is through the Kora Payment Link.

What Is Kora Payment Link?

A Kora Payment Link is a clickable link that enables business customers to complete a purchase. This is offered as a digital link, which can be used across various social media platforms, websites, or other messaging tools.

How this works is that a customer is directed to a merchant’s online checkout page to complete their transaction anytime they use the Kora Payment Link. This link can be used for both a single transaction, as in a customer invoice and for multiple transactions, as a buy button on social media platforms.

It should be noted that the Kora Payment Link facilitates simple online payments as it does not require a website or code to create and use the link. Therefore, online businesses can easily create a payment link that takes customers directly to the online checkout page of the merchant.

Furthermore, the Kora Payment Link can be used for fundraising, donation, and subscription purposes.

Benefits Of Kora Payment Link To Online Businesses

  • Accept Payments Anywhere

You can receive payments from your customers across the globe through the payment link that you can easily share on social platforms or websites. This is also a “call to action” strategy to compel your customers to complete their purchase with you without delay.

  •  Keep Payments Simple

Customers do not have to log into a mobile app or website before paying. This is because they can easily click the link anytime and from anywhere to take them to the checkout page to complete their purchase.

  • Flexible Payment Options

Kora Payment Link provides online businesses various payment options tailored to their preferences. This can be bank transfers, payment cards, or other digital payment methods like Apple Pay or Google Pay.

Therefore, it is the volition of online businesses to design their payment links towards their preferred payment options. Hence attracting customers to complete their purchase with the knowledge that they can use certain payment gateway.

How Online Businesses Can Use Kora Payment Link

Here is a quick step for using the Kora Payment Link:

  • Create a Kora account and log in.
  • Navigate to “Payment Link.”
  • Enter your details and customize your link with certain preferences.
  • Preview your link and activate it.
  • Share your Kora Payment Link on social media platforms and other messaging tools.
  • Start receiving payments.

Conclusion

We can not overemphasize the importance of having a sustainable payment strategy for online businesses to attract more customers who would complete purchases with them. That is why Kora introduced a payment link which merchants can easily share with their customers for transactions.

Kora Payment Link is easy and free to use, and you can get started by creating a Kora account now. [site]

 

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How Kora Improves Cross-Border Transactions For Businesses

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How Kora Improves Cross-Border Transactions For Businesses

Cross-border transactions are increasingly becoming popular without the concern of waiting days or transfer fees. This is due to the emergence of a fintech company like Kora, which makes cross-border payments simple, cheaper, faster, and easily accessible for businesses: How Kora Improves Cross-Border Transactions For Businesses.”

A BCC Research of January 2023 revealed that the global cross-border payments market is expected to grow from $176.5 billion in 2021 to over $238.9 billion by 2027. The vehicle for this growth is fintech disruptors like Kora, which offers a digital platform and innovative messaging and settlement layers to improve cross-border business transactions.

Ways Kora Is Changing Cross-Border Transactions For Businesses

  • Improved Convenience

Kora enables you to make transactions fully on its platform, unlike the traditional method of visiting physical branches. This allows you to use the platform anytime and from anywhere without a glitch.

A simple user interface and streamlined onboarding characterize this platform to simplify cross-border transactions. It means you can use Kora to receive funds from your customers or transfer with its bulk payout, multicurrency payout, or mobile money options.

  • Speed And Efficiency

Kora enables instant or same-day cross-border transactions, which is in the converse of the traditional settlement layers that can take days. Therefore, businesses can complete their transactions in less than one hour on this platform. You do not experience any form of delay in sending or receiving funds on this platform, irrespective of the amount. This is due to its high scalability and optimization of Kora.

  • Lower Fees

This platform eliminates the meddlesome of third parties like banks and agents in the cross-border transfer chain. As such, it offers a relatively low transaction fee, which is often less than 1% of the transfer amount. This is a major perk of Kora compared to its contemporaries.

  • Enhanced Transparency

Kora offers an advanced tracking dashboard that provides real-time access to your funds and the estimated delivery timelines. This is because the platform has state-of-the-art blockchain technology that provides complete transparency in the tracking of your funds. It helps to reconcile your income with expenses.

  • Security And Compliance

Kora employs features like two-factor authentication (2FA) and other security measures to add extra security layers and protect user transactions and funds. This platform is in total adherence to global compliance standards to protect users’ funds and data.

  • Reduced Foreign Exchange (FX) Risk

Cross-border transactions often involve multiple banks and currencies whose operations result in significant foreign exchange fees and currency volatility that create discrepancies between transferred and received funds.

This is largely the case when businesses in a particular country receive payments from another country.

However, Kora reduces foreign exchange risks that are associated with cross-border transactions by routing funds efficiently at the best exchange rate. On the other hand, Kora users can avoid foreign exchange concerns by using the multicurrency account on the platform that allows them to receive payments in currencies other than their local currency.

Conclusion

Cross-border payment is important to businesses as it enables their growth in the global market. But as digital payments continue to gain traction, there is a need for businesses to know how to leverage the technology to boost sales.

One major platform you can use for your cross-border transactions with your customers is Kora. This is due to the simplicity and scalability it offers you.

You can also start making cross-border transactions seamlessly when you create a Kora account now. [site]

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Crypto and Blockchain: Shaping the Future of Payments in Africa

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Cryptocurrency and Blockchain: Shaping the Future of Payments in Africa

Cryptocurrency and blockchain technology are revolutionizing how payments and financial transactions are conducted worldwide, and Africa is no exception: “Crypto & Blockchain: Shaping the Future of Payments in Africa.”

With Africa’s limited traditional banking infrastructure, millions of people are excluded from financial services, leading to slow business and economic growth.

However, with the high rate of cryptocurrency adoption in many African countries, noticeable changes are taking place. People initially excluded from the financial system participate in digital transactions, making cross-border payments and investments, ultimately changing their lives and positively impacting the economy.

This article discusses different ways cryptocurrency and blockchain technology are shaping the future of payments in Africa.

How Cryptocurrency and Blockchain are Shaping the Future of Payments in Africa

Financial Inclusion and Access to Capital

Financial exclusion, that is, lack of access to capital and other financial services, is one of the major problems facing the African payment infrastructure. The World Bank reported in 2014 that over 350 million African adults had no bank account.

That number has decreased in recent years due to the success of mobile money programs. But a recent BPC fintech report shows there’s a lot more to be done, as it reported that 57% of Africans do not have access to any kind of bank account, including mobile money accounts.

This is where cryptocurrency and blockchain stepped in and are already contributing massively to the payment revolution in Africa. Cryptocurrency became popular in Africa in the heat of the COVID-19 period, recording an adoption rate of 1200% between 2020 and 2021.

Individuals initially excluded from the traditional financial systems are now actively participating in the crypto market with just their phone and internet connection. The availability of crypto ATMs and over-the-counter (OTC) markets where you can trade cryptocurrency and receive cash has made it possible for people in underserved communities to access financial services.

Cross-Border Payments

African countries engage massively in international trade within themselves and with other continents. Many small businesses in Africa export goods in different quantities and import them to resell or for production. However, traditional cross-border payments can be expensive and slow due to the fragmented financial landscape of the continent and the use of different currencies.

According to the World Bank, the average cost of sending $200 was 6.2% in Q4 2022, with mobile money being the cheapest at 4.5%. That’s between $9 and $12 in transfer fees for a payment of just $200. And it could be more, especially if the sender uses a traditional bank (11.8%) or a money transfer operator (5.4%). The cost could be quite unbearable when the exchange rate and preferred transfer speed are factored in.

Cryptocurrencies, such as bitcoin, ETH, BNB, and stablecoins, are facilitating borderless and cost-effective international money transfers, reducing the fees and time involved. Transferring cryptocurrency from one wallet to another is one of the cheapest ways to make cross-border payments or remittances, and transactions are completed in 24 hours or less. For example, the average cost of sending Bitcoin to another wallet is $4.05, while Ethereum costs $0.73 per transaction.

Store of Value

The inflation rate in most African countries is skyrocketing daily, eroding the value of their currencies and making imports and even internal purchases expensive. For example, in Nigeria, the dollar price in the parallel market went from N736 in January to N1300 in October 2023. That shows a 76.6% increase in the dollar’s value within ten months.

According to Business Insider Africa, many African countries are experiencing a prolonged period of high inflation. In the list, Zimbabwe stands top with an inflation rate of 101%. Others are Serra Leone (44.81%), Ghana (43.1%), Egypt (36.5%) and Ethiopia (28.8%). Nigeria, the largest African country, also made the list with an inflation rate of 24.08%.

The rising inflation in many African countries has led individuals and businesses to look for a reliable way to save money without losing value. Cryptocurrencies, especially stablecoins, have proven to be a good store of value and a reliable alternative for financial transactions.

Integration with Mobile Payments

Many Africans use mobile phones for payments and transactions, and cryptocurrencies can integrate seamlessly with mobile payment platforms, making it easy for people to transact with them.

Mobile payment platforms like Google Pay, BitPesa, Blockonomics, PayPal, and more allow users to make payments in cryptocurrencies for purchases on digital platforms.

People bypass many unnecessary fees by transacting in cryptocurrencies, especially when making purchases on international platforms. Many crypto-integrated mobile payment apps also allow users to save, invest, and perform other financial services with their smartphones.

Remittances

Remittances are a significant source of income for many African families. Africans working abroad love sending money to their families at home, either for their upkeep or investments.

The World Bank’s Migration and Development Brief shows how remittances grew in Sub-Saharan Africa by 6.1% in 2022, totaling $53 billion. Many countries had significant growth in their remittances, with Tanzania (25%), Rwanda (21%), and Uganda (17%) being the top three. Nigeria accounted for 38% of the total remittance inflows to the region despite having a growth rate of only 3.3%.

Many factors contributed to this remittance growth in Africa, including the low cost of cryptocurrency transactions and mobile money payments.

Conclusion

The adoption of cryptocurrency and blockchain technology is rapidly reshaping the African payment system, creating a future of massive financial inclusion, efficiency, economic development, and empowerment.

The advantages of these assets are clear, as individuals, businesses, and governments can benefit massively from them. Cryptocurrencies facilitate borderless and cost-effective cross-border payments, enable individuals and businesses to hedge against hyperinflation, and make mobile payments more efficient.

Despite already having significant success in Africa, its future impact is expected to be much more revolutionary. Cryptocurrency and blockchain technology will open new opportunities for investment and trade and pave the way for a brighter economic future across the African continent. See More!

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