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What to Do When Moving Your Business Online



What to Do When Moving Your Business Online

What to Do When Moving Your Business Online

The online space is buzzing, and businesses are leveraging it to showcase their products and services worldwide. Beyond showcasing their products and services, many people use the internet to enhance their business efforts, save costs, and maximize revenue generation. 

In fact, the benefits are so numerous that they overshadow the drawbacks, and smart people who understand this don’t think twice before moving their businesses online.

This article discusses what you must do when moving your business online to ensure you don’t miss out on the immeasurable benefits of selling online.

But first…

Why is It Important to Move Your Business Online?

Moving your business online comes with many benefits. Here are some of them:  

Expanded Reach

One of the major benefits of moving your business online is its expanded reach, as it’s no longer restricted to a geographical location. You can reach people from anywhere in the world, allowing you to generate more leads and make more sales.

What to Do When Moving Your Business Online

According to Statista, there are approximately 5.18 Billion people on the internet. This means that with your business online, you can offer your goods and services to over 5 billion people.

Constant Availability

Unlike offline businesses, where you must close at specific times, especially at night, online businesses have no closing time. Your business can operate 24/7, catering to people in different time zones. And the good thing is, this can happen while you’re sleeping.

A website fully integrated with an online store allows you to make sales without selling to customers physically.

Cost Efficiency

Another reason why moving your business online is important is that it requires a lower overhead cost to run an online business compared to a physical storefront.

An online business doesn’t require rent, utilities, or store maintenance. You will also save the cost of hiring in-store personnel, such as storekeepers, cleaners, etc. 

Convenience for Customers

Online shopping provides a convenient way for people to buy whatever they want without leaving the comfort of their homes. This became clearer during the COVID-19 pandemic, when people realized that buying things from the internet is convenient and safe.

Targeted Marketing

With the right marketing tools, you can target only people with specific demographics, increasing your chances of making sales. For example, if you sell luxury female wear, you can target women with a history of spending on luxury wear online. The same goes with every other demographic you want to focus your adverts on. This increases the efficiency of your marketing efforts and ensures you don’t waste marketing resources on people who don’t meet your ideal customer characteristics.

Customer Engagement

Online platforms enable you to interact with your customers in real-time, irrespective of their location. This is vital for getting quality feedback on your products and services, addressing customer complaints, and ultimately building a solid relationship with your customers.

Things to Do When Moving Your Business Online

Here are important things you must do when moving your business online:

Define Your Goals

The first thing you must do when moving your business online is to define your goals. Determine why you want to move your business online. Do you need more visibility? Or you want to streamline your operations and reduce costs. Whichever one, ensure you know what you want to achieve by moving your business online before embarking on the journey.

Conduct Market Research

Once you’re sure why you want to move your business online, conduct thorough market research to understand your niche and what your potential customers want.

You should already know the kind of customers to target from your offline business. However, the online space gives you a bigger pool of prospects to target. Therefore, you must research to understand their needs and preferences.

Furthermore, conduct thorough research on your competitors to know what they’re doing right and what they need to improve. This gives you insights on how to break into the market and dominate.

Choose the Right Online Platforms

After researching your market, you’ll get insights into your target audience’s most preferred online platforms. Select the ones that align with your business goals and build a strong audience.

There are many online platforms where you can build a loyal audience, but the chief among them is the search engine, and you need a website to display your content. Other platforms are social media, e-commerce platforms, online marketplaces, etc.

Create a Website

Moving your business to other online platforms without having a website is like building a mansion on borrowed land. Social media platforms can ban you for no reason, and e-commerce platforms can decide to blacklist your products or stop you from using the platform completely. However, a website is yours forever, more like your online real estate property, and you determine what goes on there.

Therefore, creating a website for your business is one of the most important things you must do when moving your business online. Choose a domain name that represents your brand effectively and a reliable web hosting platform. Then, create a responsive, mobile-friendly website with simple and clear call-to-actions.

Determine Your Marketing Options

Before moving your business online, ensure you’ve determined your marketing options. If you have a website, search engine optimization and content marketing are cost-effective ways of promoting your products and services.

You can also adopt pay-per-click advertising. This works both for your website and social media channels. You can also leverage email marketing to build relationships with your target audience and promote your products and services.

Determine the Payment Options

Another essential thing you must do when moving your business online is to determine the payment options to incorporate. While you can incorporate many payment options, such as payment on delivery or payment with cards, the most reliable option your customers will be comfortable with is escrow services.

Escrow enables them to trust you, as their money is held safely in a secure account until you’ve delivered the required goods or services. This helps build your credibility, win the trust of your potential customers, and get them to become loyal customers after the first transaction.

Announce Your Presence

Building an online audience is challenging for beginners. But you can get off on a good foot if you appropriately announce your presence and get the big accounts talking about you. Use all possible platforms to advertise your presence online and the problems you intend to solve. Collaborate with influencers in your niche and get them to announce your brand to their audience.

Then, back it up by publishing relevant, valuable content consistently. The online space is content-driven. Therefore, only those that provide the most valuable content to their target audience get the most visibility, leads, and customers.  


Moving your business online allows you to reach a wider audience, acquire more customers, and reduce operation costs. It also allows you to build a solid, long-term relationship with your target audience, enabling you to turn them into loyal customers and brand advocates.

However, you must understand that success online doesn’t come overnight. It’s a gradual process, and you must monitor, measure, and optimize your processes to ensure you’re achieving your business goals. 

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Resilient Future: The 2023 West Africa Property Investment Summit



Charting a Resilient Future: Insights from the 2023 West Africa Property Investment Summit

In a significant gathering of real estate influencers, the West Africa Property Investment Summit 2023, which took place on Wednesday, 23rd November, brought together leading figures from Kenya, Ghana, South Africa, and Nigeria. Under the theme “Rewriting the Narrative: Positioning & Strategies for the Future,” the summit served as a vibrant forum for in-depth discussions and strategic planning, aiming to shape the trajectory of West Africa’s real estate landscape: “Industry Leaders Chart Course For Resilient Future At The 2023 West African Property Investment Summit.”

Resilience in the Face of Macroeconomic Challenges

One of the key speakers, Mr Tola Akinhanmi, the Head of Real Estate Finance at Stanbic IBTC, took centre stage to address the challenges posed by the current macroeconomic environment. Despite grappling with inflation, exchange rate volatility, and fluctuating interest rates, Akinhanmi’s message was one of resilience. He underscored the real estate sector’s intrinsic strength, characterizing it as a long-term asset class that provides essential business infrastructure supporting people’s livelihoods, work, and recreation. Akinhanmi highlighted Stanbic IBTC’s commitment to working closely with sponsors, understanding assets, and structuring solutions that ensure stability, allowing these assets to remain relevant through various economic cycles.

Optimism for 2024: A Balanced Outlook

Oladapo Runsewe, the Projects and City Reports Lead at Estate Intel provided a positive outlook for 2024. Citing statistics from the Nigerian Bureau of Statistics that indicated an increase in the real construction sector’s contributions to the GDP in the last quarter, Runsewe foresaw a balanced and positive effect on the market. He emphasized the inevitability of construction and development continuing, driven by the ongoing demand for housing and real estate investments. However, Runsewe highlighted the imperative for collaboration, urging industry participants and the government to join forces on a larger scale to address the substantial housing deficit, particularly in urban centres like Lagos.

Sustainability as a Driving Force

Temilola Shonola, Head of the Edge Program at the International Finance Corporation (IFC), brought attention to the importance of sustainable building practices. Shonola urged developers to embrace green building, dispelling the misconception that it is an expensive endeavour. She introduced the IFC’s free App designed to simplify the green certification process, making it accessible for builders looking to contribute to environmental sustainability. Shonola stressed that more of the market need to adopt green building practices, not only for environmental reasons but also as a means to reduce utility costs and ensure long-term impact.

Navigating the Commercial Real Estate Cycle

Pepler Sandri, the Director of Capital Markets at JLL, delved into the complexities of the commercial real estate cycle. Acknowledging the sector’s challenges and the impact of the global COVID-19 pandemic, Sandri painted a picture of recovery and resilience. He noted that Nigeria, like many other countries, faced unique macro issues affecting its recovery. Looking ahead, Sandri expressed optimism as interest rates stabilize, predicting a potential recovery in the next 6-12 months in global developed markets. However, he cautioned that Nigeria might experience a longer recovery period, echoing sentiments from Stanbic’s chief economist, who suggested a year or two before a strong trajectory toward recovery becomes evident.

Conclusion: A Call for Collaboration and Sustainable Growth

The West Africa Property Investment Summit 2023 provided an invaluable platform for industry leaders to share insights, strategies, and collaborative approaches to propel the real estate sector forward. As the summit concluded, attendees were left with a renewed sense of optimism and determination to navigate the ever-evolving landscape of West Africa’s property market. The resounding message from the summit echoed the need for collaboration, sustainability, and strategic planning to ensure a resilient and prosperous future for the region’s real estate industry. Read More

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How Kora Payment Link Helps Online Businesses To Grow




How Kora Payment Link Helps Online Businesses To Grow

The advent of technology with the COVID-19 pandemic has increased the adoption and popularity of online businesses. This is owed to the ability to operate small and medium-sized businesses from anywhere across the globe – which alludes to the fact that the world is now a global village: How Kora Payment Link Helps Online Businesses To Grow.”

Therefore, there has been a meteoric increase in the number of online shoppers seeking products or services from the available businesses in the digital space.

This is evident in the emergence of e-commerce platforms that operate as an online marketplace for both buyers and sellers. It is also playing out in social commerce through the use of platforms like Facebook, Instagram, or X (Twitter) that people continuously use for their shopping experience.

By and large, online business is today a thriving venture that continues to generate a staggering income for businesses and the local economy.

One of the major perks of online businesses is the flexibility of their payments, such that merchants can offer a range of payment methods. The most common options are bank transfers or card payments, in which businesses provide their customers with bank account details to pay.

But as innovation continues to meet the evolution of online businesses, Kora is making payment strategy seamless for both merchants and their customers. This is through the Kora Payment Link.

What Is Kora Payment Link?

A Kora Payment Link is a clickable link that enables business customers to complete a purchase. This is offered as a digital link, which can be used across various social media platforms, websites, or other messaging tools.

How this works is that a customer is directed to a merchant’s online checkout page to complete their transaction anytime they use the Kora Payment Link. This link can be used for both a single transaction, as in a customer invoice and for multiple transactions, as a buy button on social media platforms.

It should be noted that the Kora Payment Link facilitates simple online payments as it does not require a website or code to create and use the link. Therefore, online businesses can easily create a payment link that takes customers directly to the online checkout page of the merchant.

Furthermore, the Kora Payment Link can be used for fundraising, donation, and subscription purposes.

Benefits Of Kora Payment Link To Online Businesses

  • Accept Payments Anywhere

You can receive payments from your customers across the globe through the payment link that you can easily share on social platforms or websites. This is also a “call to action” strategy to compel your customers to complete their purchase with you without delay.

  •  Keep Payments Simple

Customers do not have to log into a mobile app or website before paying. This is because they can easily click the link anytime and from anywhere to take them to the checkout page to complete their purchase.

  • Flexible Payment Options

Kora Payment Link provides online businesses various payment options tailored to their preferences. This can be bank transfers, payment cards, or other digital payment methods like Apple Pay or Google Pay.

Therefore, it is the volition of online businesses to design their payment links towards their preferred payment options. Hence attracting customers to complete their purchase with the knowledge that they can use certain payment gateway.

How Online Businesses Can Use Kora Payment Link

Here is a quick step for using the Kora Payment Link:

  • Create a Kora account and log in.
  • Navigate to “Payment Link.”
  • Enter your details and customize your link with certain preferences.
  • Preview your link and activate it.
  • Share your Kora Payment Link on social media platforms and other messaging tools.
  • Start receiving payments.


We can not overemphasize the importance of having a sustainable payment strategy for online businesses to attract more customers who would complete purchases with them. That is why Kora introduced a payment link which merchants can easily share with their customers for transactions.

Kora Payment Link is easy and free to use, and you can get started by creating a Kora account now. [site]


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How Kora Improves Cross-Border Transactions For Businesses




How Kora Improves Cross-Border Transactions For Businesses

Cross-border transactions are increasingly becoming popular without the concern of waiting days or transfer fees. This is due to the emergence of a fintech company like Kora, which makes cross-border payments simple, cheaper, faster, and easily accessible for businesses: How Kora Improves Cross-Border Transactions For Businesses.”

A BCC Research of January 2023 revealed that the global cross-border payments market is expected to grow from $176.5 billion in 2021 to over $238.9 billion by 2027. The vehicle for this growth is fintech disruptors like Kora, which offers a digital platform and innovative messaging and settlement layers to improve cross-border business transactions.

Ways Kora Is Changing Cross-Border Transactions For Businesses

  • Improved Convenience

Kora enables you to make transactions fully on its platform, unlike the traditional method of visiting physical branches. This allows you to use the platform anytime and from anywhere without a glitch.

A simple user interface and streamlined onboarding characterize this platform to simplify cross-border transactions. It means you can use Kora to receive funds from your customers or transfer with its bulk payout, multicurrency payout, or mobile money options.

  • Speed And Efficiency

Kora enables instant or same-day cross-border transactions, which is in the converse of the traditional settlement layers that can take days. Therefore, businesses can complete their transactions in less than one hour on this platform. You do not experience any form of delay in sending or receiving funds on this platform, irrespective of the amount. This is due to its high scalability and optimization of Kora.

  • Lower Fees

This platform eliminates the meddlesome of third parties like banks and agents in the cross-border transfer chain. As such, it offers a relatively low transaction fee, which is often less than 1% of the transfer amount. This is a major perk of Kora compared to its contemporaries.

  • Enhanced Transparency

Kora offers an advanced tracking dashboard that provides real-time access to your funds and the estimated delivery timelines. This is because the platform has state-of-the-art blockchain technology that provides complete transparency in the tracking of your funds. It helps to reconcile your income with expenses.

  • Security And Compliance

Kora employs features like two-factor authentication (2FA) and other security measures to add extra security layers and protect user transactions and funds. This platform is in total adherence to global compliance standards to protect users’ funds and data.

  • Reduced Foreign Exchange (FX) Risk

Cross-border transactions often involve multiple banks and currencies whose operations result in significant foreign exchange fees and currency volatility that create discrepancies between transferred and received funds.

This is largely the case when businesses in a particular country receive payments from another country.

However, Kora reduces foreign exchange risks that are associated with cross-border transactions by routing funds efficiently at the best exchange rate. On the other hand, Kora users can avoid foreign exchange concerns by using the multicurrency account on the platform that allows them to receive payments in currencies other than their local currency.


Cross-border payment is important to businesses as it enables their growth in the global market. But as digital payments continue to gain traction, there is a need for businesses to know how to leverage the technology to boost sales.

One major platform you can use for your cross-border transactions with your customers is Kora. This is due to the simplicity and scalability it offers you.

You can also start making cross-border transactions seamlessly when you create a Kora account now. [site]

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