BUSINESS
What to Do When Moving Your Business Online
What to Do When Moving Your Business Online
The online space is buzzing, and businesses are leveraging it to showcase their products and services worldwide. Beyond showcasing their products and services, many people use the internet to enhance their business efforts, save costs, and maximize revenue generation.
In fact, the benefits are so numerous that they overshadow the drawbacks, and smart people who understand this don’t think twice before moving their businesses online.
This article discusses what you must do when moving your business online to ensure you don’t miss out on the immeasurable benefits of selling online.
But first…
Why is It Important to Move Your Business Online?
Moving your business online comes with many benefits. Here are some of them:
Expanded Reach
One of the major benefits of moving your business online is its expanded reach, as it’s no longer restricted to a geographical location. You can reach people from anywhere in the world, allowing you to generate more leads and make more sales.
According to Statista, there are approximately 5.18 Billion people on the internet. This means that with your business online, you can offer your goods and services to over 5 billion people.
Constant Availability
Unlike offline businesses, where you must close at specific times, especially at night, online businesses have no closing time. Your business can operate 24/7, catering to people in different time zones. And the good thing is, this can happen while you’re sleeping.
A website fully integrated with an online store allows you to make sales without selling to customers physically.
Cost Efficiency
Another reason why moving your business online is important is that it requires a lower overhead cost to run an online business compared to a physical storefront.
An online business doesn’t require rent, utilities, or store maintenance. You will also save the cost of hiring in-store personnel, such as storekeepers, cleaners, etc.
Convenience for Customers
Online shopping provides a convenient way for people to buy whatever they want without leaving the comfort of their homes. This became clearer during the COVID-19 pandemic, when people realized that buying things from the internet is convenient and safe.
Targeted Marketing
With the right marketing tools, you can target only people with specific demographics, increasing your chances of making sales. For example, if you sell luxury female wear, you can target women with a history of spending on luxury wear online. The same goes with every other demographic you want to focus your adverts on. This increases the efficiency of your marketing efforts and ensures you don’t waste marketing resources on people who don’t meet your ideal customer characteristics.
Customer Engagement
Online platforms enable you to interact with your customers in real-time, irrespective of their location. This is vital for getting quality feedback on your products and services, addressing customer complaints, and ultimately building a solid relationship with your customers.
Things to Do When Moving Your Business Online
Here are important things you must do when moving your business online:
Define Your Goals
The first thing you must do when moving your business online is to define your goals. Determine why you want to move your business online. Do you need more visibility? Or you want to streamline your operations and reduce costs. Whichever one, ensure you know what you want to achieve by moving your business online before embarking on the journey.
Conduct Market Research
Once you’re sure why you want to move your business online, conduct thorough market research to understand your niche and what your potential customers want.
You should already know the kind of customers to target from your offline business. However, the online space gives you a bigger pool of prospects to target. Therefore, you must research to understand their needs and preferences.
Furthermore, conduct thorough research on your competitors to know what they’re doing right and what they need to improve. This gives you insights on how to break into the market and dominate.
Choose the Right Online Platforms
After researching your market, you’ll get insights into your target audience’s most preferred online platforms. Select the ones that align with your business goals and build a strong audience.
There are many online platforms where you can build a loyal audience, but the chief among them is the search engine, and you need a website to display your content. Other platforms are social media, e-commerce platforms, online marketplaces, etc.
Create a Website
Moving your business to other online platforms without having a website is like building a mansion on borrowed land. Social media platforms can ban you for no reason, and e-commerce platforms can decide to blacklist your products or stop you from using the platform completely. However, a website is yours forever, more like your online real estate property, and you determine what goes on there.
Therefore, creating a website for your business is one of the most important things you must do when moving your business online. Choose a domain name that represents your brand effectively and a reliable web hosting platform. Then, create a responsive, mobile-friendly website with simple and clear call-to-actions.
Determine Your Marketing Options
Before moving your business online, ensure you’ve determined your marketing options. If you have a website, search engine optimization and content marketing are cost-effective ways of promoting your products and services.
You can also adopt pay-per-click advertising. This works both for your website and social media channels. You can also leverage email marketing to build relationships with your target audience and promote your products and services.
Determine the Payment Options
Another essential thing you must do when moving your business online is to determine the payment options to incorporate. While you can incorporate many payment options, such as payment on delivery or payment with cards, the most reliable option your customers will be comfortable with is escrow services.
Escrow enables them to trust you, as their money is held safely in a secure account until you’ve delivered the required goods or services. This helps build your credibility, win the trust of your potential customers, and get them to become loyal customers after the first transaction.
Announce Your Presence
Building an online audience is challenging for beginners. But you can get off on a good foot if you appropriately announce your presence and get the big accounts talking about you. Use all possible platforms to advertise your presence online and the problems you intend to solve. Collaborate with influencers in your niche and get them to announce your brand to their audience.
Then, back it up by publishing relevant, valuable content consistently. The online space is content-driven. Therefore, only those that provide the most valuable content to their target audience get the most visibility, leads, and customers.
Conclusion
Moving your business online allows you to reach a wider audience, acquire more customers, and reduce operation costs. It also allows you to build a solid, long-term relationship with your target audience, enabling you to turn them into loyal customers and brand advocates.
However, you must understand that success online doesn’t come overnight. It’s a gradual process, and you must monitor, measure, and optimize your processes to ensure you’re achieving your business goals.
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BUSINESS
Adamawa Mortgage Bank Faces ₦10 Billion Lawsuit for Alleged Contract Breach with Wisdom Kwati Smart City
Wisdom Kwati Smart City Ltd, a prominent property development firm based in Abuja, has launched a lawsuit against Adamawa Mortgage Bank Ltd, seeking ₦10 billion in damages. The legal action follows a breach in a joint venture agreement between the two parties for a 20.5-hectare property development in Sangere Village, Yola South, Adamawa State.
The joint venture was established to transform the Sangere property into a large-scale residential development, with work already underway and over 3.5 billion invested in the construction of over 200 housing units and on the estate’s infrastructures. However, tensions arose when Adamawa Mortgage Bank publicly withdrew from the agreement, and without appropriate notice or engagement with the firm, released a statement on The Cable newspaper on November 9, 2024. In its announcement, the bank warned prospective buyers, stating:
“This is to inform the general public that Adamawa Mortgage Bank Ltd is not selling its land at Sangere-Wisdom Kwati Smart City. Anyone buying land at the property does so at his own risk. Take further notice that the bank has withdrawn from the joint venture agreement with Wisdom Kwati Smart City. Thank you. Signed Management.”
Following this statement, Wisdom Kwati Smart City Ltd, led by Chairman Mr. Wisdom Kwati, filed for both an interlocutory and interim injunction. The lawsuit names both Adamawa Mortgage Bank Ltd and its Managing Director, Dr. Noris Giscard Stanley, as defendants, alleging breach of contract and reputational harm caused by the bank’s public renouncement.
On November 14, 2024, the High Court of Justice of Adamawa State issued an interim injunction, temporarily restraining the mortgage bank from further actions related to the property until a resolution is reached. The court has ordered the defendants to respond to the claims and appear before the court within 30 days of receiving the summons.
The implications of the contract dispute are significant, given the current stage of the project. According to representatives of Wisdom Kwati Smart City Ltd, the company has invested over ₦3.5 billion in construction and developmental costs on over 200 buildings currently under construction at the site, of which over 50 units are at the finishing level of construction, and infrastructural development that are well into the third phase of the company’s five-phase development plan.
Industry observers suggest that a swift resolution of the dispute would be in the best interests of both parties and their investors, who rely on the stability of the joint venture to secure their investments. The project, originally designed to develop 317 mixed housing units, is already well past its midpoint, making it highly unreasonable for a partner to withdraw at this stage.
Wisdom Kwati Smart City Ltd has expressed a commitment to seeing the project through to completion and ensuring that stakeholders are kept informed of any significant developments in the case. Despite the legal steps taken, the real estate company has reportedly made several attempts to resolve the matter through dialogue, but the bank has reportedly not been forthcoming.
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BANKING
Afreximbank Acts as Joint Lead Manager on Ecobank Transnational Incorporated’s USD 400mn Senior Unsecured Note Issuance
The proceeds of the note will fund general corporate purposes of the issuer, including refinancing of a USD350 million senior bridge-to-bond loan facility that was jointly coordinated by Afreximbank in March 2024.
African Export-Import Bank (“Afreximbank”) (www.Afreximbank.com) is pleased to announce that it has successfully acted as Joint Lead Manager and Bookrunner on a USD 400 million 10.125% Rule 144a/RegS senior unsecured note issuance by Ecobank Transnational Incorporated (“ETI”) due in October 2029.
The proceeds of the note will fund general corporate purposes of the issuer, including refinancing of a USD350 million senior bridge-to-bond loan facility that was jointly coordinated by Afreximbank in March 2024.
The note issuance achieved peak orderbook oversubscription of 2.1x, backed by more than 70 high-quality and diverse investors comprising development finance institutions, asset managers, commercial banks and insurance companies from Africa, the UK, USA, Europe and the Middle East.
Professor Benedict Oramah, President and Chairman of the Board of Directors of Afreximbank, commenting on the transaction, said: “We are pleased to have supported Ecobank Transnational Incorporated (“ETI”) in placing the first public Eurobond issuance by any Sub-Saharan African financial institution since 2021, following our bridge financing support earlier in the year. This transaction underscores Afreximbank’s capacity and readiness to structure innovative market access solutions for our pan-African banking partners.”
Afreximbank’s Advisory and Capital Markets (ACMA) department acted as Joint Lead Manager and Bookrunner on the issuance, working alongside international and African partners.
Distributed by APO Group on behalf of Afreximbank.
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BUSINESS
Japan: African Development Bank Celebrates Three Decades of Japan-Backed Trust Fund
Japan: African Development Bank Celebrates Three Decades of Japan-Backed Trust Fund
Over the past three decades, Japan has contributed JPY 5.3 billion ($ 37.4 million) to the PHRDG, supporting 107 projects, with 96 completed and 11 ongoing as of September 2024
The African Development Bank Group (www.AfDB.org) has celebrated the 30th anniversary of the Policy and Human Resource Development Grant (PHRDG), a bilateral trust fund created by Japan in 1994.The initiative has contributed significantly to the development of Africa’s human capital, supporting over 100 transformational projects across various sectors.
Presenting a commemorative publication on the trust fund at the Ministry of Finance in Tokyo on Wednesday, 16 October, Dr Akinwumi Adesina Adesina, African Development Bank Group President said the publication highlights three decades of successful collaboration and the impactful projects funded by the Policy and Human Resource Development Grant, as well as the critical role the grant has played in Africa’s socioeconomic development.
Over the past three decades, Japan has contributed JPY 5.3 billion ($ 37.4 million) to the PHRDG, supporting 107 projects, with 96 completed and 11 ongoing as of September 2024. In recent years, the trust fund has seen a notable increase in contributions, underscoring Japan’s renewed commitment to fostering a climate-smart, resilient, inclusive, and integrated Africa.
Japan’s Vice Minister of Finance for International Affairs, Atsushi Mimura, said he was pleased the country’s partnership with the African Development Bank Group was going well. He pledged continued support, particularly for the African Development Fund, the private sector, and Japanese and African start-ups
“We look forward to deepening Japan’s relationship with the African Development Bank,” he said.
Mimura described the African Development Bank Group’s partnership with the World Bank’s plan to bring electricity to 300 million Africans (Mission 300) as a powerful narrative that draws attention to the continent’s energy needs.
Adesina commended Japan for its strong support of the African Dev?
elopment Fund, noting that the Fund has delivered impressive results. He sought the country’s support on a wide range of issues, including the 17th general replenishment of the African Development Fund, Mission 300 (http://apo-opa.co/3YcTfy2), Special Drawing Rights, the private sector, and start-ups, among others.
“We thank the people of Japan for standing in solidarity with the people of Africa,” Adesina said.
Since its establishment, the PHRDG has been a vehicle for Japan to share its expertise and experience in human resource development, empowering Africans to lead the transformation of their societies and economies. The grant has supported a wide range of projects aligned with Japan and the African Development Bank Group’s shared objective of human capital development. Officials said the projects have laid the groundwork for accelerated economic growth in Africa.
In a foreword to the Policy and Human Resource Development Grant at 30 publication, Deputy Vice Minister of Finance for International Affairs Daiho Fujii, expressed Japan’s pride in celebrating the 30th anniversary of the PHRDG.
“Japan is leading the international community’s efforts to overcome global challenges, particularly those affecting vulnerable populations. Through the PHRDG, we provide technical cooperation to develop the human resources that will drive Africa’s socioeconomic transformation. Our partnership with the African Development Bank Group is key to realizing a more resilient and prosperous Africa.”
As the Policy and Human Resource Development Grant enters its fourth decade, the African Development Bank Group and Japan have expressed eagerness to expand their partnership. With six new projects in the 2024–2025 pipeline, including initiatives in higher education, debt management, and climate-smart agriculture, the trust fund remains a critical tool for delivering impact across Africa, officials said.
Both parties pledged to continue to work hand in hand to unlock the potential of Africa’s human capital, fostering innovation and economic development for generations to come.
Japan–Africa Dream Scholarship Program: Investing in the Future
Among the most impactful PHRDG-funded initiatives is the Japan-Africa Dream Scholarship Program (JADS), launched in 2017. This program aims to develop Africa’s human capital by offering scholarships to high-achieving African students for master’s studies in fields such as agriculture, development economics, energy, and public health. To date, the program has awarded scholarships to 23 students from 10 African countries, two-thirds of whom are women.
Graduates of the JADS program have gone on to make significant contributions to their home countries. Alumni include Mary Yeboah Asantewaa from Ghana, who now works at SORA Technology in Accra, leveraging drone technology to control infectious diseases, and Glory Sibale from Malawi, who joined Tokyo’s Taiyo-Yuka recycling company, focusing on sustainable agricultural project management.
As part of his mission to Japan, Adesina also met with Nobumitsu Hayashi, the Governor of the Japan Bank for International Cooperation, to expand collaboration in key areas, including agriculture, healthcare, energy access, support for youth entrepreneurs, critical minerals, and regional corridors.
Later Wednesday, Adesina met with the leadership of the Association of African Economic and Development Japan, where both parties discussed potential collaborations for impactful projects. He continued with meetings with Kanetsugu Mike, Chairman of Mitsubishi UFJ Financial Group, and Ken Shibuya, Co-Chairman of the Global South Africa Committee of Keizai Doyukai (Japan Association of Corporate Executives).
The African Development Bank president invited business leaders to the 2024 Africa Investment Forum to be held in Rabat in December. Adesina also hosted representatives of the African diplomatic corps, development partners, and the private and public sectors, where they discussed leveraging co-creative relationships with Japanese companies and institutions.
Distributed by APO Group on behalf of African Development Bank Group (AfDB).
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