Wema Bank Plc, the innovative bank that recently launched ALAT, Nigeria’s first fully digital bank, has concluded plans to engage customers in Minna on sensitisation programme on improved service offerings.
The customers’ forum is aimed at intimating customers with the evolution of the Bank in the past 8 years. It will provide an opportunity for the Bank to interact with customers and understand their requirements better in order to provide products and services tailored to their needs.
Wema Bank’s managing director and chief executive officer, Segun Oloketuyi, will be present at the event to discuss with existing and prospective customers at the Bank’s branch on Bosso Road, Minna.
“One of the best means to grow customers is not through customer acquisition but through customer retention,” comments Funmilayo Falola, Head of Brand & Marketing Communications at Wema Bank. “We know that to increase customer retention, we must encourage regular and meaningful customer engagement, hence our event in Minna.”
Through the event, the Bank hopes to encourage loyalty and promote its business in the north through word of mouth marketing, emphasizing its commitment to helping customers in the region achieve their financial and personal goals.
The Bank also aims at long-term customer engagement that helps not only to encourage customer loyalty but also turn customers to passionate promoters of the Wema brand, which will lead to easier onboarding of new customers, who will all enjoy tailor-made solutions from the Bank.
Wema Bank reopened the Minna branch in September 2016, more than five years after it closed the branch as it scaled down operations to focus on the South West and South South regions. With the bank now expanding with purpose, the new Wema Bank is reengineered to serve customers better with innovative solutions. To ensure it achieves this aim, the Bank has committed to listening more to customers.
At the event, Wema Bank’s management will discuss the Bank’s innovative products and services, especially ALAT, Nigeria’s first fully digital bank, as well as the USSD banking code *945#. They will also speak to the Bank’s commitment to building value-driven relationships with its customers in the region.