TECHNOLOGY
Want to Start a Blog? Here’s How

Want to Start a Blog? Here’s How
Since you’re on this page, you probably already know how integral the process of blogging is to the success of your marketing efforts. Which is why it goes without saying that it’s exceptionally important to learn how to effectively start and manage a blog in a way that supports your business.
Without a blog, you’ll find yourself experiencing a number of problems such as poor search engine optimization (SEO), lack of promotional content for social, little clout with your leads and customers, and fewer pages that you can use to share lead-generating calls-to-action (CTAs).
We’ll cover how to write and manage your business’s blog as well as provide helpful templates to simplify your blogging efforts.
What are Blog Posts?
A blog post is any article, news piece, or guide that’s published in the blog section of a website. A blog post typically covers a specific topic or query, is educational in nature, ranges from 600 to 2,000+ words, and contains other media types such as images, videos, infographics, and interactive charts.
Blog posts allow you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.
Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, product information, industry findings, and more. There are many popular blog formats, but here are six of the most common:
- The “How-To” Post
- The List-Based Post
- The “What Is” Post
- The Pillar Page Post (“Ultimate Guide”)
- The Newsjacking Post
- The Infographic Post
How to Write a Blog Post
Here are the steps you’ll want to follow while writing a blog post.
- Understand your audience.
Before you start writing your blog post, make sure you have a clear understanding of your target audience. Ask questions like: What do they want to know about? What will resonate with them?
This is where the process of creating buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.
For instance, if your readers are young people looking to start a business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down.
You might, however, want to give them information about how to adjust their social media approach. That kind of tweak is what helps you publish content about the topics your audience really wants and needs.
- Create your blog domain.
Next, you’ll need a place to host this post and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service. A CMS helps you create a website domain where you’ll actually publish your blog. CMS platforms can manage domains (where you create your website) and subdomains (where you create a webpage that connects to an existing website).
Register a domain or subdomain with a website host. Your blog’s domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.
Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog’s subdomain will live in its own section of yourcompany.com. Upperlink Nigeria is one great platform that has everything you need, from domain registration to hosting.
Upperlink
To host your blog or register your domain, Upperlink Nigeria is the perfect platform. This company represent everything you need to have an effectively running domain without experiencing any hitches. Upperlink is an indigenous software development company licensed by the Central Bank of Nigeria (CBN) as a Payment Solution Service Provider (PSSP). As such, they are a credible and competent source to provide your blog with top notch tech services.
Upperlink can help you register, host,, and manage you blog’s domain. All the services offered at Upperlink are the best you can find in the Nigerian market. In order to make life easier for your blog as an individual or as an entrepreneur/merchant, Upperlink offers products with different products and pricing plans that will definitely suit the hosting needs of any kind of blog.
Upperlink Pricing Plans
Domain Prices
- .com Domains – N5,700
- .ng Domains – N9,500
- .com.ng – N1,200
- .online – N1,980
- .site – N880
- .africa – N12,100
- .xyz – N440
Annual Hosting Plans
1.) Basic Hosting Plans
- FREE .xyz included
- ₦ 5,000/yr
- 5GB space
- 30GB bandwidth
- Unlimited emails
- Unlimited MySQL
- 1 Addon Domain
- 5 subdomains
- Free .com.ng, org.ng, .net.ng .online .site domain names
2.) Unlimited Shared Hosting
- ₦ 25,000/yr
- Unlimited space
- Unlimited bandwidth
- Unlimited emails
- Unlimited MySQL
- 10 Addon Domains
- 50 subdomains
3.) BRONZE Hosting Plan with Free .online domain
- FREE .xyz included
- ₦ 8,000/yr
- 10GB space
- 75GB bandwidth
- Unlimited emails
- Unlimited MySQL
- 3 Addon Domains
- 5 subdomains
- Free .com.ng, org.ng, .net.ng .online .site
4.) Silver Hosting Plan
- ₦15,000/
- Free .Online , .com.ng or .xyz domain
- 25GB Disk Space
- 150GB Bandwidth
- 10 Sub-domain
- 5 Addon-domains
- 7 FTP Accounts
- Domain names
5.) Gold Hosting Plan
- ₦18,000/yr
- Free .Online , .com.ng or .xyz domain
- 45GB Disk Space
- 350GB Bandwidth
- 10 Sub-domain
- 7 Addon-domains
- Unlimited FTP Accounts
- Customize your blog’s theme.
Once you have your domain name set up, customize the appearance of your blog to reflect the theme of the content you plan on creating and your brand. For example, if you’re writing about sustainability and the environment, green might be a color to keep in mind while designing your blog.
If you already manage a website and are writing the first post for that existing website, ensure the article is consistent with the website in appearance and subject matter. Two ways to do this are including your:
Logo: This can be your business’s name and logo — it will remind blog readers of who’s publishing the content. (How heavily you want to brand your blog, however, is up to you.)
“About” Page: You might already have an “About” section describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.
- Identify your first blog post’s topic.
Before you write anything, pick a topic for your blog post. The topic can be pretty general to start. For example, if you’re a company that sells a stationery for small-to-enterprise businesses, your post might be about the importance of targeting schools in order to make sales as a Stationery.
Your credibility hasn’t been established yet. Before teaching others how to do something, you’ll first want to show that you’re a leader in your field and a force to reckon with. For instance, you can write a post on ‘Different types of Cloth Materials’ if you are a fashion designer.
If you’re having trouble coming up with topic ideas, a good topic brainstorming session should help. This can be done by:
- Changing the topic scope
- Adjusting your time frame
- Choosing a new audience
- Taking a positive/negative approach
- Introducing a new format
- Come up with a working title.
- Write an intro (and make it captivating).
First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they’ll stop reading (even before they’ve given your post a chance). You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.
Then, describe the purpose of your post and explain how it will address a problem the reader may be experiencing. This will give the reader a reason to continue reading and show them how the post will help them improve their work or lives.
- Organize your content in an outline.
Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info in a way so readers aren’t intimidated by length or amount of content. This organization can take multiple forms — sections, lists, tips — whatever’s most appropriate. But it must be organized!
To complete this step, all you really need to do is outline your post. This way, before you start writing, you’ll know which points you want to cover and the best order to do so in.
- Write your blog post!
The next step — but not the last — is actually writing the content. We can’t forget about that, of course.
Now that you have your outline or template, you’re ready to fill in the blanks. Use your outline as a guide and expand on all points as needed. Write about what you already know, and if necessary, conduct additional research to gather more information, examples, and data to back up your points, while providing proper attribution when incorporating external sources. When you do, always try to find accurate and compelling data to use in your post.
- Proofread and edit your post.
You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it. Ask a grammar-conscious co-worker to copyedit and proofread your post. You may also consider enlisting the help of a free grammar checker like Grammarly.
Choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are more responsible than ever for the success of your blog content.
No one likes an unattractive blog post. And it’s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.
- Insert a CTA.
At the end of every blog post, insert a CTA that indicates what you want the reader to do next — subscribe to your blog, buy your product, download an ebook, register for a webinar or event, read a related article, etc.
After your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading.
See how that’s a win-win for everyone? Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture … who may even become a customer!
- Pick a catchy title.
Last but not least, it’s time to redefine that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader. Here’s what to consider:
- Start with your working title.
- As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.
- Then, work on making your title sexy — whether it’s through strong language, alliteration, or another literary tactic.
- If you can, optimize for SEO by sneaking some keywords in there.
- Finally, see if you can shorten it at all. No one likes a long, overwhelming title
Ready to blog?
Blogging can help you build brand awareness, become a thought-leader and expert in your industry, attract qualified leads, and boost conversions. Follow the steps and tips we covered above to begin publishing and enhancing your blog today.
Upperlink can help you with Web hosting and domain registration in Nigeria. Having operated in the country for over a decade, the company has got the experience, personnel, and all the required skillset to help get your personal or business blog to the right place. At Upperlink, you can acquire cheap web hosting in Nigeria, as it has got all the pricing plans to accommodate everyone. If you are in Nigeria and thinking of website development, Upperlink is the platform for you.
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TECHNOLOGY
Europe’s Network and Information Security (NIS2) directive raises the stakes for African businesses to comply with European Union’s (EU) cyber security standards

The European Union’s NIS2 cyber security directive has significant implications for African businesses trading with the continent. This is according to Check Point Software Technologies (www.CheckPoint.com), a leading AI-powered cloud-delivered cyber security provider, which urges African businesses with strong ties to the EU to take steps to comply with this new, stringent cyber security regulation.
The European Union’s NIS2 Directive, came into effect this month and requires member states to amend their national legislation. The NIS2 Directive imposes strict cyber security requirements, including enhanced management liability, reporting to authorities, risk management, and business continuity planning, placing African companies trading with the EU under increased scrutiny.
CheckPoint-NIS2-infographic-EN (1)
The NIS2 Directive builds upon the original NIS1 Directive introduced in 2016, expanding its scope to cover a wider range of sectors including Energy, Banking, Transport, Digital Infrastructure, Healthcare, Food Production, and Research. More than 80% of European enterprises are now within the scope of this legislation, which extends to global supply chain partners—including many businesses in Africa.
Collins Emadau, Check Point Partner and Director at Westcon, explains, “Europe is still Africa’s leading trading partner. African businesses, particularly in leading economies such as South Africa, Kenya, and Nigeria, need to understand the far-reaching impact of NIS2. Compliance is not just about meeting EU standards—it’s about securing their future in a globalised market. Failure to comply will result in not only heavy fines but also the potential loss of critical trade partnerships with EU member states.”
What’s at Stake for African Businesses?
The EU remains the largest trading partner for Africa, with over 18 Economic Partnership Agreements and trade worth billions annually. African businesses, especially in sectors like Energy, Banking, Transport, and Manufacturing, are key partners in the EU’s supply chains. To continue doing business with EU companies, African organisations must comply with NIS2, which mandates strict cyber security measures to protect critical infrastructure and supply chains.
Issam El Haddioui, Head of Security Sales Engineering: Africa, Check Point Software Technologies, says, “NIS2 sets a new standard for cyber security, and African businesses must act now. Many organisations are unaware of the depth of these requirements, which go beyond local regulations. Compliance is essential not only for maintaining business relationships with the EU but also for enhancing the overall resilience of African economies against cyber threats.”
Compliance will exact a cost for African organisations, which according to Interpol’s 2021 Africa Cyberthreat Assessment Report, spends an average of only 0.05% of their revenue on cyber security, far below the global average of 0.3-0.5%. The Report also estimated the financial impact of cyber crime in the region at over $4 billion USD, representing about 10 percent of Africa’s total GDP.
Tougher Penalties and Personal Responsibility
NIS2 introduces personal liability for business leaders in the event of a cyber attack, meaning that executives themselves can be held financially accountable for breaches. Penalties include fines of up to EUR 7 million or 1.4% of a company’s global annual turnover, whichever is higher. This goes beyond the GDPR, placing even more responsibility on corporate leadership to ensure robust cyber security practices are in place.
NIS2 mandates that organisations must report cyber incidents to authorities promptly and inform their stakeholders, suppliers, and customers. Therefore, African businesses must ensure they have a comprehensive incident response plan in place, along with regular cyber security training for both IT and leadership teams.
Steps for African Businesses to Ensure Compliance
To successfully implement NIS2 and avoid devastating penalties, Check Point recommends the following four steps for African businesses:
- Knowledge: Business leaders must gain a basic understanding of cyber security to effectively communicate with their IT teams and ensure sound decision-making.
- People: Establish an agile IT security department, including key roles such as a Data Protection Officer (DPO) and a Chief Information Security Officer (CISO), to manage and distribute responsibilities efficiently.
- Audit: Conduct regular risk assessments and audits to identify and mitigate vulnerabilities. Continuous monitoring is essential to stay compliant with evolving threats.
- Incident Management: Develop clear procedures for responding to cyber incidents, including swift reporting to national authorities, suppliers, and stakeholders.
Long-Term Commitment to Cyber Security
Compliance with NIS2 is not a one-time process; it requires a long-term commitment to cyber security. From 2028, organisations will be required to annually document their NIS2-compliant IT infrastructure and demonstrate that their cyber security measures are aligned with the latest technological advancements.
“African countries, especially economic leaders like South Africa, Kenya, and Nigeria, should also consider using the NIS2 framework as a model for strengthening their own national cyber security regulations. By improving cyber-readiness, African businesses can not only comply with international standards but also protect their data, operations, and reputations from evolving threats,” El Haddioui continues.
El Haddioui, concludes, “The NIS2 Directive marks a significant shift in the cyber security landscape. African business leaders must recognise that cyber security is now a matter of survival, not just compliance. By taking proactive measures, they can safeguard their future, avoid heavy penalties, and ensure their organisations thrive in an increasingly interconnected global economy.”
CheckPoint-NIS2-infographic-EN (1)
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TECHNOLOGY
VFS Global appointed to roll out Australian biometric collection centres in Sub-Saharan Africa
With the recent addition of Sub-Saharan Africa and Europe, VFS Global has become the exclusive biometrics collection service provider to Australian visa applicants across all nine regions globally.
CAPE TOWN, South Africa, October 16, 2024/ —
Services to be rolled out at 12 locations in seven countries in Sub-Saharan Africa by February 2025
VFS Global becomes the exclusive biometric collection service provider for Australian applicants in all the nine regions globally – Americas, Europe, Mekong, Middle East and North Africa, Pacific, South Asia, South East Asia, North Asia, Sub-Saharan Africa
Core services include Biometric Collection and Identity Verification, Digital Assistance with online visa applications submission and Online Payment Assistance.
Additional (as required services) include remote interview hosting, document and claim checking, paper digitisation and local addressing and document delivery.
The Department of Home Affairs, Australia has appointed VFS Global to provide biometric collection services for Sub-Saharan Africa. VFS Global is the world’s leading outsourcing and technology service specialist for governments and diplomatic missions. This is in addition to the seven regions awarded in August 2023 to provide biometric collection services –the Americas, Mekong, Middle East and North Africa, North Asia, Pacific, South Asia and Southeast Asia. With the recent addition of Sub-Saharan Africa and Europe, VFS Global has become the exclusive biometrics collection service provider to Australian visa applicants across all nine regions globally.
The Sub-Saharan Africa region includes seven countries in total with Australian Biometric Collection Centre services to be rolled out at 12 locations in 13 countries by February 2025. This includes setting up Centres in Ethiopia, Ghana, Kenya, Nigeria, South Africa, Uganda and Zimbabwe.
According to the agreement, VFS Global’s core services include Biometric Collection and Identity Verification, Digital Assistance with online visa applications submission and Online Payment Assistance on the Department’s ImmiAccount portal. The company would also provide additional (as required services) such as remote interview hosting, document and claim checking, paper digitisation and local addressing and document delivery.
“We are pleased to extend our Agreement with VFS Global to include Europe and Sub-Saharan Africa. We will continue to work closely with VFS Global to ensure the delivery of high-quality biometric collection and visa support services for our visa applicants worldwide.” said Anthony Phillips, Director Offshore Service Delivery Partners Section, Department of Home Affairs.
“Securing these two regions is a testament to our dedication, expertise, commitment to excellence, and trusted partnership with the Department of Home Affairs, Australia. This decision not only reflects our ability to meet highest standards but also reinforces our resolve to deliver innovative solutions. Under the Department’s guidance, we will continue to elevate the experience of Australian applicants across the world,” said Jiten Vyas, Chief Commercial Officer and Head of Business Development, VFS Global.
Distributed by APO Group on behalf of VFS Global.
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ENVIRONMENT
Nigerian Company MMNL to invest $50 Million to scale up its Tubular Batteries Production to 100,000 with backward integration in Next 5 years

Metal Manufacturing Nigeria Limited (MMNL); also ventures into multiple business verticals in backward & forward integration and into the Mining segment to stay ahead of its competitors
To cater to the rapidly growing demand of Nigeria’s energy sector; Metal Manufacturing Nigeria Limited (MMNL), Nigeria’s largest tubular battery company is aiming to double its expansion capacity to 60,000 pcs per Month in the next financial year. The company is planning to invest around $50 million in capacity expansion, new greenfield projects in the energy backup segment, R&D, Mining & Beneficiation, Plastic container and carton manufacturing units along with brand building and channel partner engagement to accelerate its ambitious growth target.
Being the First Company to produce the Tubular Batteries in Nigeria; MMNL have had its fair share of challenges & hurdles. Over the past 5 years, MMNL has conquered several obstacles including a lack of skilled manpower, a duopoly of supply chain vendors, hurdle of sourcing raw materials, unstable power supply, exorbitant hike in electricity tariff & gasoline price and machinery and scarcity of spare parts in the region. Despite of providing thousands of employments of opportunity; battery manufacturing sector is struggling for survival and desperately in need of government policy support such as raising import duty of foreign importers and export duty for raw materials.
These problems would often demoralize and demotivate any company in tubular battery manufacturing sector and make it unviable for any business to operate in such a situation. Despite their 14 years of manufacturing experience in Nigeria, it found itself in a despondent situation which has led the company to explore other verticals to optimize the supply chain cycle. MMNL has taken several initiatives to address the stated challenges. For example, to address the issue of lack of skilled manpower, the company has conducted hundreds of technical training sessions to locals to enhance & upgrade their skill set and it is continuing to invest in manpower training. Similarly to ensure a steady supply of raw materials, the company has ventured into the mining business, beneficiation plant and other business verticals like plastic container & carton manufacturing. The company has also launched its dedicated service centre to resolve customer issues.
“Despite several challenges; the company has achieved stable production of 30,000 units per Month by 2024. MMNL is proud of the fact that it is the first & only Made-in-Nigeria inverter battery company which dominates over 35% to 40% of market share. It means every 5 batteries sold in Nigeria; 2 batteries are from MMNL”, said Mr. Amit Kumar, CEO of Metal Manufacturing Nigeria Limited. “As an Industry leader; company is continuously striving to delight the customer with quality and innovation in the product and making significant contributions in local employment opportunity as well as saving foreign exchange”
MMNL is bound to focus on completing its end-to-end supply chain cycle with a backward and forward integration expansion to proliferate its growth plan and to survive in the highly volatile environment. MMNL has already invested $25 million in Battery production, lead & Oxide manufacturing plant in Shagamu, Ogun state. MMNL’s current production capacity is 30,000 units of inverter batteries. Company is all set to boost its battery production capacity to 60,000 at the start of the new financial year and over 100,000 production capacity by opening a new battery greenfield production plant by 2027-2028 along with backward integration including lead-zinc ore mining and beneficiation.
To make the brand available and accessible for the end customers across Nigeria, MMNL is also expanding geographically across the country, forging multi-channel partnerships, executing its retail strategy and to make use of eCommerce & digital channels.
Being an Industry leader with 14 years of manufacturing experience in Nigeria; MMNL has certainly created a high entry barrier for both existing and new players which are considering to start their tubular battery manufacturing operation. Metal Manufacturing Nigeria Limited is a shining example of how a true leader can sail through turbulence of political, economical, social & technological hurdles.
About Metal Manufacturing Nigeria Limited (MMNL)
Metal Manufacturing Nigeria Limited (MMNL) is the largest tubular battery manufacturing company. MMNL is the most trusted and ‘Proudly Made in Nigeria’ brand with over 14 years of industry experience. Recently; MMNL won 3 awards in a row 1) ECOWAS Inverter Battery Company of the Year 2) ECOWAS Inverter Battery Manufacturing Company of the year and 3) ECOWAS Renewable Company of the year. MMNL provides over 1000 direct and indirect local employment opportunities.
The Company also got pioneer status accreditation from Nigerian Investment Promotion Commission (NIPC). Currently MMNL is present across 6 major locations along with a strong network of channel partners consisting 3000+ Installers, 1000+ Dealers and 100+ Distributors and over a half million of satisfied & happy customers.
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