Unleashing the Power of Digital Marketing in Financial Services

The digital revolution is transforming financial services. Customers are more demanding, new competitors are threatening to disrupt the market and switching from one financial services provider to another is becoming easier and more common.

Across the banking, capital markets and insurance sectors, these rapidly evolving shifts are making institutions’ digital distribution and marketing efforts a central focus. From retail banks, consumers expect personalized and integrated services at the branch, on the go or online.

They want their banks to go beyond transactions and provide relevant insight into their everyday financial and non-financial lives.

Capital markets, facing a vast transfer of intergenerational wealth on the near horizon, are also All the while, new regulations impose demanding financial and consumer protections and require financial institutions to ensure thousands of pages of digitally published financial information—interest rates, loan durations, and so on—are correct and consistent across all channels, or litigation and penalties can result.

As financial services businesses face the digital revolution, many are strapped by inflexible systems, processes and operating models that make it hard to be responsive to emerging needs and enhance customer engagement while protecting margins and cost to serve.

Embracing innovation requires a new approach to digital marketing—one supported by an optimized, data-driven, omni-channel marketing platform. pressured to adjust for emerging digital and social trends challenging their relevance. Within insurance, the digital revolution is upending both customer expectations and insurers response.


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Ezeadichie Onyeka Michael is the Co-Founder of Haelsoft, a Professional Services Company in Nigeria that provides Information and Technology Services for small and big size companies in Nigeria(Africa). He is an Entrepreneur and Venture Capitalist with Expertise in Web Technology and Digital Marketing. He has developed & Implemented Digital Marketing Strategies(Campaigns) for top brands across sectors in Finance, Telecommunication, Ecommerce who operate in the African market. His professional experience includes key roles at Google Business Group(Nigeria), Google Women on the Web (Nigeria), Edubridge Consultant and Wild Fusion where he has trained over 500 Entrepreneurs on how to use various Web Technology products to succeed online. Customer centricity, User Experience, Conversion optimization are 3 pronged framework he applies around the often-frenetic world of web analytics to ensure that clients stay competitive in the market. He believes that investing in talent is the key to long term success for brands across Nigeria (Africa).

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