Unilever Nigeria Plc has entered into a strategic partnership with the Kaduna State government to launch a two-pronged campaign with the ultimate goal of enhancing livelihoods and helping people take action to improve their health and well-being.

Unilever Nigeria partners Kaduna State Government to empower women, teenage girls

In furtherance of its efforts aimed at empowering women and promoting healthy eating habits amongst women and teenage girls of reproductive age, Unilever Nigeria Plc has entered into a strategic partnership with the Kaduna State government to launch a two-pronged campaign with the ultimate goal of enhancing livelihoods and helping people take action to improve their health and well-being.

The partnership programmes: Knorr Force for Good and Women’s Empowerment Shakti, was according to a statement, announced at Government Girls Secondary School, Maimuna, Gwazo, Kaduna State. The wife of the Kaduna State Governor, Aisha Ummi Garba El-Rufa’I, top government officials, dignitaries and top management staff of Unilever attended the event.

Shakti is a Women Empowerment Programme, which seeks to address unemployment and reduce poverty trends in the state by empowering women who have entrepreneurial drive but with no access to funds. Knorr force for good is a social mission initiative and a brainchild of Unilever’s popular seasoning brand, Knorr. The initiative seeks to create awareness and champion the fight against iron deficiency amongst women and their daughters while also using the opportunity to educate them on nutritious cooking through a behavioural change programme.

Speaking during the event, Aisha El-Rufa’I expressed delight in the partnership, describing it as timely and needful. She thanked the management of Unilever Nigeria Plc for choosing to visit the State, expressing confidence in the positive impact the partnership will yield to both parties.

Reacting to this, Senior Vice President, Unilever Global, Savoury Cathryn Sleight, explained that the partnership is one that the company truly values as it is aligned with the company’s vision of improving the lives of Nigerians. ‘For us at Unilever, we believe that businesses must be part of the solution to social challenges, and this is why our business model focuses on tackling issues the world faces with our brands and operations. “We’re working with key partners all over the world to shine a light on some of the global issues that impact the planet and everyone on it. This awareness is what we are spreading across various states in Nigeria and we intend to do more”.

Representing Nsima Ogedi-Alakwe – Marketing Director, Foods, Unilever Nigeria & Ghana, Nnenna Osi-Anugwa, Marketing Manager Savoury, Unilever Nigeria & Ghana, in her speech at the event, said, ‘Anaemia is a major health issue among women and young female adults in Nigeria and it is caused by a lack of iron. According to reports by World Health Organisation (WHO), 49% women of reproductive age have anaemia, indicating that majority of the adolescent girls and women did not meet the iron requirements of 20 milligrams per day as recommended by the Food and Agricultural Organisation (FAO).

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Ezeadichie Onyeka Michael is the Co-Founder of Haelsoft, a Professional Services Company in Nigeria that provides Information and Technology Services for small and big size companies in Nigeria(Africa). He is an Entrepreneur and Venture Capitalist with Expertise in Web Technology and Digital Marketing. He has developed & Implemented Digital Marketing Strategies(Campaigns) for top brands across sectors in Finance, Telecommunication, Ecommerce who operate in the African market. His professional experience includes key roles at Google Business Group(Nigeria), Google Women on the Web (Nigeria), Edubridge Consultant and Wild Fusion where he has trained over 500 Entrepreneurs on how to use various Web Technology products to succeed online. Customer centricity, User Experience, Conversion optimization are 3 pronged framework he applies around the often-frenetic world of web analytics to ensure that clients stay competitive in the market. He believes that investing in talent is the key to long term success for brands across Nigeria (Africa).

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