TECNO announced the launch of its newest smartphone, the Phantom 8, in the Middle East and Africa. The launch took place at the Jumeirah Beach Hotel in Dubai.

On Monday, October 23, 2017, TECNO announced the launch of its newest smartphone, the Phantom 8, in the Middle East and Africa. The launch took place at the Jumeirah Beach Hotel in Dubai.

The Phantom 8 carries a 20MP front camera and 12MP and 13MP dual camera at the rear with 10x super zoom, single shot HDR, 4-in-1 skin brightening technology, real-time refocus and filter and ultra-quality super pixel lens with noise control. This strengthens TECNO’s position as the brand with some of the best smartphone cameras.

The phone is powered by a 6GB RAM, carries a 64 ROM, packs a 3500mAh battery with 50 percent extra ultra-fast charge capacity, and runs on a 2.6GHz MediaTek Helio P25 processor.

Its diamond design uni-body comes with 2.5D glass and a 5.7 full HD screen on the surface. It also has a glass fingerprint scanner that, according to TECNO, “guarantees 50 percent more responsiveness.” The Phantom 8 will be available in five different colour variations — shadow gold, galaxy blue, royal purple, jack black and diamond blue. It fully supports virtual reality videos.

The Phantom 8 is compatible with micro or nano SIM cards and it supports up to 2TB Trans-Flash Card, it holds 4 modules, 20 bands and covers more than 200 zones in various countries around the world.

Nigerian customers can start pre-ordering the device exclusively from SLOT shops across the country from October 23-26, 2017. SLOT will have exclusive rights to retail the phone from October 27-31, 2017, then other retailers around Nigeria will start selling it from November 1, 2017.

During the launch, Steven Ha, Vice President of Transsion Group, TECNO Mobile’s parent company, stated that 2017 has been a remarkable year for the company. It won the award for the 2017 Smartphone Brand of the Year at Titans of Tech Awards in Lagos as well as receiving recognition in key markets, expanding its product lines and venturing into new markets.

Steven Ha, Vice President of Transsion Group, TECNO Mobile’s parent company

TECNO Mobile was born in 2006 and was the first dual-SIM handset supplier in Africa. Now, it has expanded to around 50 countries across the world with its line of smartphones, tablets and feature phones.

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Ezeadichie Onyeka Michael is the Co-Founder of Haelsoft, a Professional Services Company in Nigeria that provides Information and Technology Services for small and big size companies in Nigeria(Africa). He is an Entrepreneur and Venture Capitalist with Expertise in Web Technology and Digital Marketing. He has developed & Implemented Digital Marketing Strategies(Campaigns) for top brands across sectors in Finance, Telecommunication, Ecommerce who operate in the African market. His professional experience includes key roles at Google Business Group(Nigeria), Google Women on the Web (Nigeria), Edubridge Consultant and Wild Fusion where he has trained over 500 Entrepreneurs on how to use various Web Technology products to succeed online. Customer centricity, User Experience, Conversion optimization are 3 pronged framework he applies around the often-frenetic world of web analytics to ensure that clients stay competitive in the market. He believes that investing in talent is the key to long term success for brands across Nigeria (Africa).

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