Strong demand for Web-enabled mobile devices

Not surprisingly, the emerging markets lead mature markets in our survey in terms of future demand too. For example, more respondents in the emerging markets than in mature markets, expressed their intention to buy a web enabled mobile phone in the near future (Brazil 78 percent, Russia 73 percent, Mexico 61 percent, South Africa 57 percent versus an average of 40 percent for all countries). However, the demand has been rising over the years. Reflecting inherent demand across all the countries surveyed, an average of 60 percent of those who do not own a mobile phone or who do not access the Internet through their mobile phone have tried to use mobile Internet at least once; 45 percent said they were considering doing so in the near future.

While smartphones are the dominant mobile devices for Internet access, the rising popularity of netbooks (37 percent of the participants) and tablets (22 percent) shows that the digital consumer seeks an array of features while connecting to the Internet, anywhere, anytime. Indeed, their increasing use across countries and across demographics highlights the unprecedented computing power in the hands of the hyperconnected consumer. This segmentation of the mobile device market revealed by the survey has implications for not only device manufacturers but also for players in the communications, media and technology value chain, such as communication service providers, device manufacturers, content providers, communications operators, Internet security companies and Internet advertisers.

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Ezeadichie Onyeka Michael is the Co-Founder of Haelsoft, a Professional Services Company in Nigeria that provides Information and Technology Services for small and big size companies in Nigeria(Africa). He is an Entrepreneur and Venture Capitalist with Expertise in Web Technology and Digital Marketing. He has developed & Implemented Digital Marketing Strategies(Campaigns) for top brands across sectors in Finance, Telecommunication, Ecommerce who operate in the African market. His professional experience includes key roles at Google Business Group(Nigeria), Google Women on the Web (Nigeria), Edubridge Consultant and Wild Fusion where he has trained over 500 Entrepreneurs on how to use various Web Technology products to succeed online. Customer centricity, User Experience, Conversion optimization are 3 pronged framework he applies around the often-frenetic world of web analytics to ensure that clients stay competitive in the market. He believes that investing in talent is the key to long term success for brands across Nigeria (Africa).

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