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Packaging: An Important Factor In The Success of Business Product

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Packaging: An Important Factor In The Success of Business Product

Packaging is essential in the current competitive business climate for drawing in customers, communicating brand identity, and safeguarding goods while they are being transported and stored. Packaging is no longer just an afterthought; rather, it is now recognized as a crucial factor in shaping consumer choices and creating a lasting brand impression. This article will explore why packaging is an essential part of the business product lifecycle, highlighting its impact on sales, marketing, and customer satisfaction.

MEANING

Packaging is the science, art, and technology of enclosing or safeguarding goods for use, sale, distribution, and storage. Packaging also includes the process of creating, assessing, and designing packages. A coordinated system of getting things ready for shipping, warehousing, logistics, selling, and final usage is known as packaging. Packaging serves to transport, preserve, inform, and sell goods. It is totally integrated for use in business, government, institutions, industry, and private use in many nations.

PACKAGING

In the commercial sector, packaging is essential since it protects a product and gives it a visual identity. The packaging industry has grown and changed significantly over time.

  1. Early Beginnings: Packaging has been an essential part of trade and commerce for centuries. In ancient times, merchants used simple materials like leaves, animal skins, and hand-woven fabrics to wrap and protect goods during transportation. Clay and pottery containers emerged as one of the earliest forms of packaging for storing and selling various products.
  2. Industrial Revolution and its Impact: The Industrial Revolution in the 18th and 19th centuries brought significant advancements in packaging. As mass production and transportation became more prevalent, the need for standardized packaging grew. The introduction of tin cans for preserving food and glass bottles for beverages revolutionized packaging for business products, allowing for longer shelf life and easier distribution.
  3. Rise of Consumer Packaging: Packaging took a significant turn during the 20th century when the consumer culture began to thrive. Companies realized the potential of packaging as a marketing tool. This period saw the emergence of aesthetically appealing packaging designs, labels, and branding elements to grab the attention of consumers on store shelves.
  4. Materials Innovation: Technological advancements in the 20th and 21st centuries brought about a revolution in packaging materials. Cardboard, paperboard, and plastics became widely used due to their cost-effectiveness, versatility, and durability. These materials allowed for more creative and visually appealing packaging designs while ensuring product protection and ease of transportation.
  5. Sustainable Packaging: In recent years, there has been a growing emphasis on sustainability in packaging design. As environmental concerns gained attention, businesses began exploring eco-friendly alternatives. Biodegradable and recyclable materials, as well as minimalist designs that reduce waste, have gained popularity. Sustainable packaging not only helps reduce the environmental impact but also appeals to conscious consumers who prioritize ethical practices.
  6. Personalization and Innovation: With the advent of digital technology, packaging has continued to evolve, incorporating interactive elements and customization. Personalized packaging, such as customized labels, allows businesses to create connections with customers by making them feel special and valued. Augmented reality (AR) and QR codes have also found their way into packaging, providing additional information, interactive experiences, and promotional opportunities.

The history of packaging for business products has come a long way, transforming from a practical necessity to a powerful tool for branding and marketing. Advancements in technology, materials, and consumer preferences have shaped its evolution. From ancient leaves to modern sustainable solutions, packaging continues to adapt to changing times

IMPORTANCE

  1. Attracting Customers: Packaging serves as the face of a product, acting as the first point of contact for potential customers. An eye-catching and well-designed packaging can grab customers’ attention amidst numerous competitors on shelves or online marketplaces. It helps create a positive emotional connection and influences consumers’ purchasing decisions.
  2. Reflecting Brand Identity:Packaging is not just about aesthetics; it is an opportunity for businesses to express their brand identity and values. The design elements, colors, typography, and imagery incorporated in the packaging should align with the brand’s message and target audience. Consistency in packaging helps strengthen brand recall and builds brand loyalty among consumers.
  3. Differentiation: In a saturated market with similar products, packaging becomes a critical tool for differentiation. Unique packaging designs or innovative features set products apart from competitors, making them stand out and fostering consumer interest. By offering a memorable packaging experience, businesses can generate a sense of exclusivity and increase the perceived value of their products.
  4. Product Protection and Safety: Packaging serves as a protective shield for products during transportation, storage, and handling. The right packaging materials and techniques ensure product integrity, preventing any damage or spoilage. Additionally, packaging can include proper labeling and instructions for safe use, ensuring customer satisfaction and minimizing liability risks for businesses.
  5. Enhancing User Experience: Effective packaging is not limited to attracting customers; it also focuses on providing a seamless user experience. Intuitive and user-friendly packaging designs make it easier for consumers to access and use the product. Clear labeling and informative instructions can guide users through the product’s features, leading to a positive customer experience.
  6. Sustainable Packaging: With increasing environmental concerns, businesses are now striving to adopt sustainable packaging practices. Eco-friendly packaging materials, such as recycled or biodegradable materials, are gaining popularity among environmentally conscious consumers. Incorporating sustainable packaging not only reduces a business’s carbon footprint but also enhances brand reputation in a socially responsible and sustainable manner.

MAJOR CLASSIFICATION OF PACKAGING MATERIALS            

As we have discussed so far, many kinds of packaging require different types of packaging materials. Here is a brief introduction of the most common types of packaging.

  • Primary Packaging
  • Secondary Packaging
  • Tertiary Packaging
  • Ancillary Packaging

 

  1. Primary Packaging: For businesses that produce perishable items, primary packaging is crucial. Industries or factories that produce medicines, food items, beverages, and other perishable items, need compact packaging to preserve or protect the item.

There are different types of packaging materials that are used in primary packaging, and here is more about them.

  1. Laminated Pouches: Laminated pouches are made of very thin plastic or polymer. They have a special adhesive on the opening end that reacts to heat and gets sealed. To use the laminated pouches, one needs special equipment for lamination.
  2. Plastic Containers: This type of packaging material is more common in businesses. Most of these plastic containers are reusable.

iii. Thermoformed Products: Made out of thermoplastics, this type of packaging is primarily used for electronic items. Thermoplastics are heated and molded into shapes particular to the products and their subsidiary equipment.

 

  1. Secondary Packaging: After the primary packaging, all products that are delivered in bulk need to be packed again, and this type of packaging is called secondary packaging. There are different types of packaging materials that are used in secondary packaging, and here is more about them.
  2. Plastic Crates: Plastic crates are used to pack and carry bulk orders of goods. This type of packaging is very common in stores and shopping centers.
  3. Plastic Trays: Plastic trays are similar to plastic crates; however, they have a lesser capacity. These are open flat containers made out of plastic and are mainly used in organizing stuff.

iii. Wooden Crates:  Wooden crates are used primarily for storing and sorting purposes. These are extensively used in warehouses and supermarkets. Wooden crates are stackable, eco-friendly packaging supplies.

 

  1. Tertiary Packaging: Tertiary packaging is required for the transportation and shipping of products. Essentially, this type of packaging ensures an added safety layer protecting products from bumps and jerks.

There are a few types of packaging materials primarily used in tertiary packaging, and here is more about them.

i.Corrugated Fiber Board:  Corrugated fiber boards have fluted fiber sheets that cushion the product against accidental bumps and jerks. These are extensively used for making boxes that are used for shipping purposes.

  1. Wooden Containers: Many varieties of wooden containers are available in the market. As a matter of fact, wooden boxes and crates also come under this type of packaging material.

iii. Wooden Pallet:  Wooden pallets are used to stack goods upon them. Because of their shape, shifting large packages or stacks of goods using forklifts becomes easy.

  1. Plastic Pallet: Plastic pallets work exactly the same way wooden pallets do. This type of packaging material is made of plastic, and they are extremely durable.

 

  1. Ancillary Packaging: Last but not least, ancillary packaging is one of the most crucial types of packaging materials. These are essential consumables in the packaging industry. Mainly these are:
  • Adhesives
  • Printing Inks
  • PP Straps
  • Caps & Closures
  • Tapes
  • Labels
  • Cushioning Material

CONCLUSION

Packaging is now a strategic asset that firms cannot afford to ignore, rather than just a functional requirement. Packaging not only shields goods but also acts as a silent salesman, drawing attention, expressing value, and fostering customer loyalty and brand identification. In a market that is becoming more and more competitive, businesses can differentiate themselves from rivals, improve consumer happiness, and promote long-term success with effective packaging design. Adopting sustainable methods and cutting-edge packaging will not only open doors for expansion but also demonstrate a company’s dedication to its clients, their experiences, and the environment

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BUSINESS

Adamawa Mortgage Bank Faces ₦10 Billion Lawsuit for Alleged Contract Breach with Wisdom Kwati Smart City

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Wisdom Kwati Smart City Ltd, a prominent property development firm based in Abuja, has launched a lawsuit against Adamawa Mortgage Bank Ltd, seeking ₦10 billion in damages. The legal action follows a breach in a joint venture agreement between the two parties for a 20.5-hectare property development in Sangere Village, Yola South, Adamawa State.

Adamawa Mortgage Bank Faces ₦10 Billion Lawsuit for Alleged Contract Breach with Wisdom Kwati Smart City

Adamawa Mortgage Bank Faces ₦10 Billion Lawsuit for Alleged Contract Breach with Wisdom Kwati Smart City

The joint venture was established to transform the Sangere property into a large-scale residential development, with work already underway and over 3.5 billion invested in the construction of over 200 housing units and on the estate’s infrastructures. However, tensions arose when Adamawa Mortgage Bank publicly withdrew from the agreement, and without appropriate notice or engagement with the firm, released a statement on The Cable newspaper on November 9, 2024. In its announcement, the bank warned prospective buyers, stating:

“This is to inform the general public that Adamawa Mortgage Bank Ltd is not selling its land at Sangere-Wisdom Kwati Smart City. Anyone buying land at the property does so at his own risk. Take further notice that the bank has withdrawn from the joint venture agreement with Wisdom Kwati Smart City. Thank you. Signed Management.”

Following this statement, Wisdom Kwati Smart City Ltd, led by Chairman Mr. Wisdom Kwati, filed for both an interlocutory and interim injunction. The lawsuit names both Adamawa Mortgage Bank Ltd and its Managing Director, Dr. Noris Giscard Stanley, as defendants, alleging breach of contract and reputational harm caused by the bank’s public renouncement.

On November 14, 2024, the High Court of Justice of Adamawa State issued an interim injunction, temporarily restraining the mortgage bank from further actions related to the property until a resolution is reached. The court has ordered the defendants to respond to the claims and appear before the court within 30 days of receiving the summons.

The implications of the contract dispute are significant, given the current stage of the project. According to representatives of Wisdom Kwati Smart City Ltd, the company has invested over ₦3.5 billion in construction and developmental costs on over 200 buildings currently under construction at the site, of which over 50 units are at the finishing level of construction, and infrastructural development that are well into the third phase of the company’s five-phase development plan.

Industry observers suggest that a swift resolution of the dispute would be in the best interests of both parties and their investors, who rely on the stability of the joint venture to secure their investments. The project, originally designed to develop 317 mixed housing units, is already well past its midpoint, making it highly unreasonable for a partner to withdraw at this stage.

Wisdom Kwati Smart City Ltd has expressed a commitment to seeing the project through to completion and ensuring that stakeholders are kept informed of any significant developments in the case. Despite the legal steps taken, the real estate company has reportedly made several attempts to resolve the matter through dialogue, but the bank has reportedly not been forthcoming.

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BANKING

Afreximbank Acts as Joint Lead Manager on Ecobank Transnational Incorporated’s USD 400mn Senior Unsecured Note Issuance

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The proceeds of the note will fund general corporate purposes of the issuer, including refinancing of a USD350 million senior bridge-to-bond loan facility that was jointly coordinated by Afreximbank in March 2024.

African Export-Import Bank (“Afreximbank”) (www.Afreximbank.com) is pleased to announce that it has successfully acted as Joint Lead Manager and Bookrunner on a USD 400 million 10.125% Rule 144a/RegS senior unsecured note issuance by Ecobank Transnational Incorporated (“ETI”) due in October 2029.

The proceeds of the note will fund general corporate purposes of the issuer, including refinancing of a USD350 million senior bridge-to-bond loan facility that was jointly coordinated by Afreximbank in March 2024.

The note issuance achieved peak orderbook oversubscription of 2.1x, backed by more than 70 high-quality and diverse investors comprising development finance institutions, asset managers, commercial banks and insurance companies from Africa, the UK, USA, Europe and the Middle East.

Professor Benedict Oramah, President and Chairman of the Board of Directors of Afreximbank, commenting on the transaction, said: “We are pleased to have supported Ecobank Transnational Incorporated (“ETI”) in placing the first public Eurobond issuance by any Sub-Saharan African financial institution since 2021, following our bridge financing support earlier in the year. This transaction underscores Afreximbank’s capacity and readiness to structure innovative market access solutions for our pan-African banking partners.”

Afreximbank’s Advisory and Capital Markets (ACMA) department acted as Joint Lead Manager and Bookrunner on the issuance, working alongside international and African partners.

Distributed by APO Group on behalf of Afreximbank.

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BUSINESS

Japan: African Development Bank Celebrates Three Decades of Japan-Backed Trust Fund

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Meeting with JIBC

Japan: African Development Bank Celebrates Three Decades of Japan-Backed Trust Fund

Over the past three decades, Japan has contributed JPY 5.3 billion ($ 37.4 million) to the PHRDG, supporting 107 projects, with 96 completed and 11 ongoing as of September 2024

The African Development Bank Group (www.AfDB.org) has celebrated the 30th anniversary of the Policy and Human Resource Development Grant (PHRDG), a bilateral trust fund created by Japan in 1994.The initiative has contributed significantly to the development of Africa’s human capital, supporting over 100 transformational projects across various sectors.

PRST at Keizai group

PRST at Keizai group

Presenting a commemorative publication on the trust fund at the Ministry of Finance in Tokyo on Wednesday, 16 October, Dr Akinwumi Adesina Adesina, African Development Bank Group President said the publication highlights three decades of successful collaboration and the impactful projects funded by the Policy and Human Resource Development Grant, as well as the critical role the grant has played in Africa’s socioeconomic development.

Over the past three decades, Japan has contributed JPY 5.3 billion ($ 37.4 million) to the PHRDG, supporting 107 projects, with 96 completed and 11 ongoing as of September 2024. In recent years, the trust fund has seen a notable increase in contributions, underscoring Japan’s renewed commitment to fostering a climate-smart, resilient, inclusive, and integrated Africa.

Japan’s Vice Minister of Finance for International Affairs, Atsushi Mimura, said he was pleased the country’s partnership with the African Development Bank Group was going well. He pledged continued support, particularly for the African Development Fund, the private sector, and Japanese and African start-ups

“We look forward to deepening Japan’s relationship with the African Development Bank,” he said.

Mimura described the African Development Bank Group’s partnership with the World Bank’s plan to bring electricity to 300 million Africans (Mission 300) as a powerful narrative that draws attention to the continent’s energy needs.

Adesina commended Japan for its strong support of the African Dev?

elopment Fund, noting that the Fund has delivered impressive results. He sought the country’s support on a wide range of issues, including the 17th general replenishment of the African Development Fund, Mission 300 (http://apo-opa.co/3YcTfy2), Special Drawing Rights, the private sector, and start-ups, among others.

“We thank the people of Japan for standing in solidarity with the people of Africa,” Adesina said.

Since its establishment, the PHRDG has been a vehicle for Japan to share its expertise and experience in human resource development, empowering Africans to lead the transformation of their societies and economies. The grant has supported a wide range of projects aligned with Japan and the African Development Bank Group’s shared objective of human capital development. Officials said the projects have laid the groundwork for accelerated economic growth in Africa.

In a foreword to the Policy and Human Resource Development Grant at 30 publication, Deputy Vice Minister of Finance for International Affairs Daiho Fujii, expressed Japan’s pride in celebrating the 30th anniversary of the PHRDG.

“Japan is leading the international community’s efforts to overcome global challenges, particularly those affecting vulnerable populations. Through the PHRDG, we provide technical cooperation to develop the human resources that will drive Africa’s socioeconomic transformation. Our partnership with the African Development Bank Group is key to realizing a more resilient and prosperous Africa.”

As the Policy and Human Resource Development Grant enters its fourth decade, the African Development Bank Group and Japan have expressed eagerness to expand their partnership. With six new projects in the 2024–2025 pipeline, including initiatives in higher education, debt management, and climate-smart agriculture, the trust fund remains a critical tool for delivering impact across Africa, officials said.

Both parties pledged to continue to work hand in hand to unlock the potential of Africa’s human capital, fostering innovation and economic development for generations to come.

Japan–Africa Dream Scholarship Program: Investing in the Future

Among the most impactful PHRDG-funded initiatives is the Japan-Africa Dream Scholarship Program (JADS), launched in 2017. This program aims to develop Africa’s human capital by offering scholarships to high-achieving African students for master’s studies in fields such as agriculture, development economics, energy, and public health. To date, the program has awarded scholarships to 23 students from 10 African countries, two-thirds of whom are women.

Graduates of the JADS program have gone on to make significant contributions to their home countries. Alumni include Mary Yeboah Asantewaa from Ghana, who now works at SORA Technology in Accra, leveraging drone technology to control infectious diseases, and Glory Sibale from Malawi, who joined Tokyo’s Taiyo-Yuka recycling company, focusing on sustainable agricultural project management.

As part of his mission to Japan, Adesina also met with Nobumitsu Hayashi, the Governor of the Japan Bank for International Cooperation, to expand collaboration in key areas, including agriculture, healthcare, energy access, support for youth entrepreneurs, critical minerals, and regional corridors.

Later Wednesday, Adesina met with the leadership of the Association of African Economic and Development Japan, where both parties discussed potential collaborations for impactful projects. He continued with meetings with Kanetsugu Mike, Chairman of Mitsubishi UFJ Financial Group, and Ken Shibuya, Co-Chairman of the Global South Africa Committee of Keizai Doyukai (Japan Association of Corporate Executives).

The African Development Bank president invited business leaders to the 2024 Africa Investment Forum to be held in Rabat in December. Adesina also hosted representatives of the African diplomatic corps, development partners, and the private and public sectors, where they discussed leveraging co-creative relationships with Japanese companies and institutions.

Distributed by APO Group on behalf of African Development Bank Group (AfDB).

 

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