Kwesé Sports wins FIFA World Cup 2018 rights, and NBA game for Africa.
Last week I said Kwesé Sports will make a big announcement… Here goes! FIFA, the world governing-body for soccer, has just awarded Kwesé Sports the exclusive free-to-air rights to broadcast the finals of the FIFA World Cup 2018 tournament in sub-Saharan Africa (except South Africa).
Kwesé Sports will broadcast the World Cup exclusively for FREE in over 40 countries, at the same time. This has never happened before in African history. This is why this is such a big deal for us, and for Africa!
# Kwesé Sports will broadcast the finals for free in English, French and Portuguese.
# I believe we will probably broadcast the final itself to over 250m viewers across Africa for free!
# We’ve also secured Pay-TV rights (except South Africa) and will broadcast all matches on our other channels on the decoder and also on the Kwesé Mobile App.
# Every single game will be broadcast, but some will be only available on the decoder and Kwesé App.
These particular rights will be shared with another broadcaster. It is the first time two broadcasters have shared the Pay-TV rights.
It all kicks off at the FIFA Confederations Cup this June and July in Russia, where Africa will be represented by Africa Cup of Nations winner, Cameroon.
How cool is this?!
Well, there is more!
# Kwesé Sports Exclusive: NBA game in South Africa on 5 August!
For only the second time in history, two teams from the National Basketball Association (NBA) in America will play on African soil.
As the official partner of the NBA in Africa, Kwesé Sports has been given the exclusive right to broadcast this game, which will be televised around the world. We really feel honored by this development.
We plan to broadcast the game for FREE in most African countries! It will also be available on the Kwesé decoder and the mobile TV App, in every single African country.
I’ll tell you much more about this star-studded event closer to the date. A lot of global celebrities have already confirmed their attendance. It is going to be one of the biggest sports events ever!
Now as I pointed out before, in any business that you do, it’s important to have a clear understanding of what drives the industry you are in. For example, in the TV business the most important TV programs are what we call “premium and exclusive.”
This means your programs must not be available on another network. Broadcasters pay millions and even billions of dollars to secure “premium exclusive” content.
I can’t wait for these games to begin! I look forward to meeting some of you in Russia and South Africa.
Who was it that said, “If you can dream it, you can do it”?