Investment Opportunities Entertainment and Media

Investment Opportunities Entertainment and Media

 Construction of additional cinemas, theatres and auditoriums for movies, plays, dramas, and entertainment tours.  Investment in infrastructure and state-of-the-art equipment required for film making such as film studios, equipment required for computer generated imagery production, digital audio, video recording and mixing.

The Nigerian music industry, comedy shows, cinema or movie theaters have been on the increase giving rise to demand for more cinemas, restaurants and leisure malls. 2% of Nigeria’s GDP is from Entertainment and Media. 3.3.1. Media Advertising Television represents 45% of Nigeria’s total advertising market as the preferred platform for reaching consumers particularly the wealthy and middle class with the remaining 55% shared amongst radio 15%, the print media 18% and outdoor adverts 22%. The Government is taking steps in preparation for the migration from analogue to digital television creating huge investment opportunities in related services, training, financing, expertise and technical assistance.

3.3.2. The Nigerian Film industry The Nigerian film industry ranked the second biggest film industry in 2009 according to the United Nations Educational Scientific and Cultural Organisation (UNESCO). With a growing market, there are great opportunities for the use of stateof-the-art equipments for imagery production, video recording, digital audio and mixing.

3.3.3. Gambling, Lottery and Sports betting Nigeria attracts many business travelers, some of whom visit casinos. Gross gambling revenues have grown at double digit rate in four out of past five years including a 19.2% increase in 2012 to US$31million according to a PwC report. There are currently 3 licensed operating casinos in the country. Gross gambling revenues are expected to expand at a projected 16.3% compound annual rate to US$66 million in 2017. These are administered and regulated by different bodies and may require investors to register and obtain licenses and meet certain obligations.

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Ezeadichie Onyeka Michael is the Co-Founder of Haelsoft, a Professional Services Company in Nigeria that provides Information and Technology Services for small and big size companies in Nigeria(Africa). He is an Entrepreneur and Venture Capitalist with Expertise in Web Technology and Digital Marketing. He has developed & Implemented Digital Marketing Strategies(Campaigns) for top brands across sectors in Finance, Telecommunication, Ecommerce who operate in the African market. His professional experience includes key roles at Google Business Group(Nigeria), Google Women on the Web (Nigeria), Edubridge Consultant and Wild Fusion where he has trained over 500 Entrepreneurs on how to use various Web Technology products to succeed online. Customer centricity, User Experience, Conversion optimization are 3 pronged framework he applies around the often-frenetic world of web analytics to ensure that clients stay competitive in the market. He believes that investing in talent is the key to long term success for brands across Nigeria (Africa).

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