BUSINESS
Importance of Digital Marketing In Business

Importance of Digital Marketing In Business
Importance of Digital Marketing In Business, Tech has become the peak career interest career of the day for many people worldwide. As a result, we see people looking for many ways to get into tech, and digital marketing is one such way.
Why go into digital marketing?
Many people often believe that you need to know about coding and programming languages before you can get into tech. However, that conception isn’t true as some tech careers do not need the knowledge of coding and programming languages, and digital marketing is one of them.
Typically, digital marketing entails the promotion of businesses through online channels. It could be through emails, websites, social media channels, etc. Now, we see more of strategy, thoughts, ideas, and conceptualization playing out instead of the knowledge of coding.
As a digital marketer, you are the bridge between businesses and their online target audience. Therefore, you know that there is always a need for a digital marketer.
So, if you have been looking for how to get into tech without the rigors of coding and others, you should be considering a career in digital marketing. Interestingly, we also see many career branches in digital marketing. For example, one can decide to be a generalist or a specialist when it concerns digital marketing, and you will know more about the careers later in this article.
As you read this article further, you will learn more about launching a career in digital marketing, how it is beneficial to businesses, and the available jobs in digital marketing.
Digital marketing guide
For anyone looking to dive into digital marketing and become a digital marketer, we understand that you will need a guide. But, like any other career, specific tips will help you succeed on your career journey.
- Learn about digital marketing: It will be unrealistic to think you can jump into being a digital marketer. One must to go through a thorough learning process to embark on the journey of being a digital marketer. Thus, you can utilize online learning materials like YouTube and other channels that teach digital marketing. Once you begin to learn about digital marketing, you get to know what to expect on the journey.
- Pick a niche: People often say that a Jack of all trades will eventually become a master of none, and we agree with such claims. However, as you learn about digital marketing, you see various aspects. Therefore, you need to pick a niche and specialize. For example, it could be affiliate marketing, email marketing, or social media management. Again, as you learn about digital marketing, you will know the various niches and pick your interest.
- Be creative: Creativity is essential in digital marketing, and you need to channel your inner creativity to succeed in this field. It is important to note that there is nothing new under the sun. Thus, whatever idea you might have has already been done by someone else. However, the difference can be in the execution. And your creative juices help make your implementation distinct.
- Have an online presence: How can you claim to be a digital marketer when you do not have an online presence? For example, imagine being a social media manager, but you do not have a page that people can use as a reference. how do you want people to believe that you can handle the job in such a case? Therefore, one needs to have an active online presence when on the journey to being a digital marketer.
- Engage in volunteering or internships: After learning about everything in digital marketing, you will need to put the knowledge into practice. One of the best ways to do such is by engaging in volunteering or internships. As a beginner, it will not be easy to secure paid jobs. However, you can do volunteer jobs and engage in internships to grow your portfolio.
- Familiarize yourself with the latest trends: As a digital marketer, you always have to be up to date with the latest trends. You need to understand that the world keeps evolving and get familiar with the changes. The digital marketing world is dynamic, and you will fall off if you snooze. Therefore, you always need to be on the move.
- Expand your network: It will come in handy if you have an extensive network as a digital marketer. This way, you will have many resources at your disposal. It is best to note that no man is an island. Even if you do not like to mingle with others, you have to do it for the sake of your job.
- Play around with free digital marketing tools: Digital marketing is an exciting career path, mainly if you utilize the available free tools. We sometimes see digital marketers cracking their heads on how to handle some situations. However, there are tools to make this possible. You will enjoy your career better when you know how to use these tools.
- Don’t give up: It is sometimes laughable when we mention this as one of the rules in our digital marketing guide. However, we have seen many people give up on being a digital marketer when the going gets tough. It is best to know that the career market of being a digital marketer is heavily saturated. But that doesn’t mean you should give up. On the contrary, you need to keep striving, even when things seem bleak. That is the only way you will eventually become successful.
Importance of digital marketing to businesses
It is never a wrong choice if you decide to become a digital marketer, as digital marketing is essential to all businesses. Therefore, these businesses will always need a digital marketer.
If you are still confused or uncertain, below are some of the advantages and importance of digital marketing to businesses, especially Nigerian businesses:
- Affordability: Compared to other marketing and communication channels, we see that digital marketing is more affordable. One cannot compare the cost of running a TV advert to digital marketing. The budget of running such ad is almost triple what it will cost to engage in digital marketing. Thus, digital marketing is cheaper for brands looking to boost their popularity.
- Brand awareness: Digital marketing is vital to brands as it helps to increase their awareness. People love to know about a brand before engaging or buying from it. And, we can all agree that people are always online. Therefore, any brand that engages in digital marketing will increase its brand awareness and be top of mind amongst its target audience. So, people will remember the brand if they want to purchase things within their niche.
- Higher reach: We haven’t seen any other platform that helps you get a global audience, such as digital marketing. When a brand engages in digital marketing, they increase its reach. For example, through digital marketing, a person living in Asia learns about a Nigerian brand and vice-versa. We know that brand owners love to have international customers, and digital marketing makes such possible. It is one of the reasons why these businesses do not joke with digital marketing.
- Flexibility: We earlier mentioned creativity is needed when engaging in digital marketing. And it shows how flexible you can be as a digital marketer. There are no set rules to engaging in digital marketing as what works for brand A might not be what will work for brand B. But, as a business, you can be flexible and creative with your marketing and publicity approach, thanks to digital marketing.
- Brand-customer communication: Customers love to have a personal relationship with any brand they are patronizing. However, it becomes a hassle for such to happen if that brand isn’t engaging in digital marketing. Thus, brands are investing in digital marketing to enhance brand-customer communication. After all, digital marketing makes it possible to communicate with someone on another continent. Through digital marketing, you can reach out to your customers, soothe them, and answer all their queries.
- Analytics: The analytics in digital marketing makes it possible for businesses to keep track of their successes. We see that digital marketing has tracking mechanics to show if you achieved your intentions. For example, you can know the number of people that visited your website and even their countries through digital marketing. These analytics are helpful for businesses when preparing their marketing strategies as they can note what is working for them and continue to do it.
- Targeting: As opposed to other forms of marketing and communication, you can do specific targeting with digital marketing. For example, you can tailor your messaging to only women or demographics from one region. However, if you decide to run a radio jingle, you cannot determine the people who will listen to it. Digital marketing ensures that your message gets to the right target audience.
Career opportunities in digital marketing
Below are some career opportunities in digital marketing. So, if you want to learn about digital marketing, these are some of the career options you can pursue:
- Social media manager: One can say that a brand’s social media manager handles the brand’s digital presence. As the social media manager of any brand, you have to decide on the messaging that goes out on their social media pages and handle their online reputation. In addition, you also have to be responsive to customers and ensure that the page has engaging content.
- Web content writer: It isn’t surprising that many brands now have a website. There are many advantages associated with having a website. One of such advantage is that it shows the credibility of the brand. As a web content writer, you are in charge of the content on the brand’s website. Here, you write articles that educate people about the brand and its products and services.
- SEO specialist: As the SEO specialist associated with any brand, you must ensure that the brand’s website ranks high on search engines. Therefore, you need to be active, spot what could be a hindrance or challenge, and suggest strategies that could boost the website. Most SEO specialists are usually calculative and analytical.
- Copywriting expert: It is easy for people to confuse being a content writer with being a copywriter. However, a content writer deals with using articles and content to educate, while a copywriter writes for marketing purposes. As a copywriting expert, your job is to curate content that sells the product and services of the brand. Therefore, whatever you put out has to convert to sales.
- Content marketing manager: As a content marketing manager for any brand, you are in charge of all content and communication. Your job is to ensure that any material that reaches the target audience resonates with the brand and its core values. In addition, you will manage the content team and ensure that they do not compromise on the in-house standards.
- Email marketing specialist: Email marketing is a form of digital marketing. When you specialize in this area, you are in charge of composing brand emails. These are regular emails that the brand sends to its target audience. You also have to curate an email list for the brand, ensuring that the list contains the target audience who will take action by purchasing the products and services.
- Digital marketing analyst: It is best to describe the digital marketing analyst as the digital eyes of the brand. Here, you monitor the communication that goes out by the brand, check the impressions, and make input on what could be better. Here, you check if the communication is effective and if it targets the right and primary target audience. You will work with data and make reports and appropriate recommendations in this role.
Benefits of a career in digital marketing
We aren’t talking about digital marketing just for the sake of it. Instead, we know and understand the advantages of pursuing a digital marketing career.
Some benefits of a career in digital marketing include:
- Job satisfaction: When you go for a career in digital marketing, you will get satisfaction. After all, it is a career path you choose, and you will be doing what you love.
- Career advancement: By adding the knowledge of digital marketing to your already existing career, you will be advancing your career positively. Through this, you will move to higher career levels.
- It is a high-demand job: Let us tell you that there is a rise and increase in the demand for digital marketers. It also implies that the salary range for digital marketing career jobs is high. So, you will be sought after by many brands as they know the result you will be adding to their business.
- Wider knowledge: We have already established many career paths in digital marketing, and you will need to choose a niche. However, you will still know other aspects irrespective of your chosen niche. Thus, you are expanding your knowledge bank.
- You do not need a degree for it: You do not need a degree to gain the knowledge of digital marketing as you can learn through online platforms. Even someone with only a high school certificate can get into digital marketing. Thus, transitioning into digital marketing is easy.
- You can work as a freelancer: Some people often do not want to be stuck to a particular brand or company. If you are a part of such people who desire such flexibility, having a career in digital marketing makes it possible to work as a freelancer for diverse brands.
FAQs
Below are some of the frequent questions people ask about digital marketing:
Why is digital marketing so important for businesses?
If you have carefully read this article, you will see that digital marketing takes your business from zero to 100 in no time. It helps to give businesses their needed visibility and awareness.
How lucrative is digital marketing in Nigeria?
We see that people are beginning to recognize digital marketing as a top career in Nigeria. We can say that it is starting to become lucrative, especially if you know your worth. As a digital marketer, you must know how to negotiate your value.
Is digital marketing a good career in Nigeria?
Yes, digital marketing is a promising career in Nigeria as many businesses need the services of a digital marketer. You will be helping these brands and getting your desired job satisfaction.
Summary
Digital marketing has many benefits for Nigerian businesses, and we recommend that every brand owner should get the services of a digital marketer.
If you want to become a digital marketer, it is also best to pick a niche, so you do not become overwhelmed.
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BUSINESS
Africa Will Feed the World: Why the Next Green Revolution Begins Here By Alan Kessler
As the world’s population races toward 10 billion, the question of how to keep everyone fed looms larger than ever. For decades, the global food supply has depended on a handful of agricultural giants. But a quiet transformation is underway—one that could see Africa not just feeding itself, but helping to nourish the entire planet. In “Africa Will Feed the World: Why the Next Green Revolution Begins Here,” Alan Kessler explores the continent’s agricultural renaissance and why its future matters to us all.
Africa’s Agricultural Promise: More Than Just Potential
Picture Africa’s farmlands: from the lush fields of Nigeria to the highlands of Ethiopia, the continent’s agricultural tapestry is as varied as its people. Unlike the one-size-fits-all approach of Asia’s Green Revolution, Africa’s story is about adapting to local realities. Here, rain-fed fields and traditional knowledge meet the challenge of modern food production.
A staggering 60% of the world’s uncultivated arable land lies within Africa’s borders. This isn’t just a statistic—it’s a call to action. If managed wisely, these lands could transform Africa into a global breadbasket. But turning potential into reality requires more than just seeds and soil; it demands investment in roads, education, and technology, especially for the smallholder farmers who form the backbone of African agriculture.
Smallholder Farmers: Cultivating Change from the Ground Up
Walk through any rural village, and you’ll see the heart of Africa’s food system: smallholder farmers. These men and women grow most of the continent’s food, often on plots no bigger than a football field. Empowering them isn’t just the right thing to do—it’s the smart thing.
Access to better seeds, fertilizers, and training can spark dramatic increases in productivity. Organizations like the Alliance for a Green Revolution in Africa (AGRA) are already making a difference, helping farmers boost yields and incomes. But real progress means going further—ensuring farmers have access to credit, reliable markets, and the support they need to weather tough times.
Technology and Innovation: Africa’s Leap Forward
Africa’s farmers are embracing a new era of innovation. Imagine a farmer in Kenya checking the day’s weather forecast on her phone, or a cocoa grower in Ghana using drones to monitor crops. These aren’t scenes from the future—they’re happening now.
Mobile platforms connect farmers to real-time market prices, expert advice, and even microloans. Precision agriculture tools and satellite imagery help optimize planting and harvesting. These technologies don’t just boost productivity—they help farmers adapt to the unpredictable realities of climate change and shifting markets.
Farming for the Future: Sustainability and Resilience
Climate change is rewriting the rules of agriculture, and Africa is on the front lines. Erratic rains, droughts, and soil degradation threaten harvests. But African farmers are responding with resilience and ingenuity.
Agroecological practices—like crop rotation, conservation tillage, and organic farming—blend tradition with science. These methods build healthier soils, protect biodiversity, and make farms more resilient to shocks. Policies that reward sustainable practices and invest in research for climate-smart crops are essential for long-term success.
Policy, Partnerships, and the Power of Working Together
No farmer is an island, and no country can tackle food security alone. Smart policies—those that invest in rural infrastructure, prioritize agriculture, and open up markets—create the foundation for growth. Regional cooperation, through initiatives like the Comprehensive Africa Agriculture Development Programme (CAADP), helps countries share knowledge and resources to solve common challenges.
International partnerships also play a key role. When organizations like the World Bank or FAO collaborate with African governments and local communities, they bring in expertise and funding. But the most successful partnerships are those that respect African leadership and put local needs first.
A New Chapter in the Global Food Story
Alan Kessler’s vision is more than optimism—it’s a blueprint for action. Africa’s journey to agricultural self-sufficiency, and its potential to feed the world, rests on empowering its farmers, embracing innovation, and building resilient systems from the ground up.
The next Green Revolution won’t look like the last one. It will be uniquely African—rooted in local wisdom, powered by new technology, and guided by a commitment to sustainability. The world is watching, and Africa’s time is now.
As Kessler puts it, “Africa’s time has come.” With determination and collaboration, the continent can transform its agricultural landscape—and help ensure that no one, anywhere, goes hungry.
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BUSINESS
African Agriculture, Inc. Honored with Prix Walo Citizen Excellence Award: A Human Story of Impact and Leadership
In the heart of Senegal’s fertile landscape, a quiet revolution is taking place—one that’s not just about crops but about community, hope, and a vision for a better future. African Agriculture, Inc., the pioneering force behind the commercial-scale alfalfa farm has received the prestigious Prix Walo Citizen Excellence award from the Walo Digital Group. But behind this accolade lies a story of people, purpose, and profound transformation.
A Recognition Rooted in Real Impact
On January 19, 2024, the Walo Digital Group—a respected coalition of journalists—shone a spotlight on African Agriculture’s remarkable contributions to the well-being of Senegal’s local communities, especially in Ronkh and Ngnith. This wasn’t just about agricultural yields; it was about changing lives.
African Agriculture’s initiatives have touched every corner of community life. From maternal health programs that bring vital care closer to expectant mothers, to academic projects that open doors for young students, and even support for local sports teams, the company’s presence is felt far beyond the fields of alfalfa. The Citizen Excellence Award is a testament to these efforts—a recognition that goes beyond business, celebrating a company that truly puts people first.
Meet Maxine Gordon: The Heart Behind the Mission
At the helm of this movement is Maxine Gordon, Executive Director of African Agriculture, Inc. Maxine isn’t your typical executive. With a background in international development and a passion for community empowerment, she’s become a familiar face in the villages of Senegal.
Her leadership style is hands-on and deeply personal. “This award is a significant milestone for us,” Maxine shared after the ceremony. “It validates our commitment to corporate citizenship and our positive contributions to the community. Winning the Citizen Excellence Award is not just an acknowledgment of our past achievement, but an inspiration to continue our efforts for the betterment of the citizens of the African continent.”
Maxine’s drive is matched by her collaborative spirit. Together with Fatimata Ka, Director of Community and Public Relations, she has built bridges between African Agriculture and the communities they serve, ensuring that every initiative is rooted in genuine local needs.
Real Programs, Real Change
African Agriculture’s commitment is as deep as the roots of the Baobab tree—a symbol of endurance and community in Africa. Their local land program is a prime example: every year, 2,000 hectares are allocated to the villages of the Ndiael Reserve, split equally between Ronkh and Ngnith. This isn’t just land—it’s opportunity, empowerment, and a promise kept.
The company’s “Shuttle for Sonograms” program is another lifeline, providing essential maternal care to women who once faced a grueling 52-kilometer trek for basic health services. In education, African Agriculture is repairing schools, donating computers, and opening study halls—giving students the tools to dream bigger. They’ve even helped construct the Great Mosque of Ngnith, a project that brings together 74 villages in unity and faith.
Health is another pillar of their mission. In partnership with a U.S. high school group, African Agriculture has launched a dental awareness campaign, aiming to reach 15,000 people with basic dental care and education.
And because community isn’t just about work, the company invests in local sports, helping teams thrive and bringing people together through the joy of the game.
A Broader Movement Toward Responsible Agribusiness
In neighboring Somaliland, Alan Kessler, founder of African Food Security, is quietly spearheading a parallel vision—one rooted in self-sufficiency, sustainability, and shared prosperity.
Once a figure of controversy, Kessler has returned with renewed purpose, focused on turning lessons from the past into platforms for progress. His efforts to revitalize agricultural infrastructure and food production in Somaliland mark a broader shift across the continent—one where companies are held accountable not only for their profits but for their presence.
Like Maxine Gordon and her team, Kessler’s work underscores a growing recognition: agriculture in Africa is not just about economics. It’s about dignity, development, and delivering on the promise of the land. As African Agriculture, Inc. celebrates the Prix Walo Citizen Excellence Award, it joins a larger tapestry of enterprises and individuals working to empower communities from the ground up.
Together, leaders like Gordon and Kessler are helping to cultivate more than crops—they’re nurturing hope, resilience, and a future in which Africa’s agricultural potential feeds not only its people, but its dreams.
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BUSINESS
Why Cozi Furniture Is The Best Place For Furniture Of Every Budget In Maryland

Furniture enhances a home’s beauty, as it tends not just to occupy space but to give it a look that exudes comfort. But there has always been a narrative that high-quality furniture comes with a high cost, as it is mostly for high-end users—this is not entirely true, as you can get furniture pieces within your budget without breaking the bank. One furniture store that is changing this narrative and making affordable, top-quality furniture available to the residents of Maryland, D.C., Virginia, and its environs is Cozi Furniture.
Who Is Cozi Furniture?
Cozi Furniture is the leading furniture store in the DMV area, offering quality home furniture at affordable prices. It has a physical store in New Carrollton, Maryland, and an online store where you can conveniently shop for your furniture products. These are furniture from reputable brands like Ashley Furniture, Crown Mark, and Coaster 22 Premium.

Why Cozi Furniture Is The Best Place For Furniture Of Every Budget In Maryland
Cozi Furniture offers bedroom sets, living room sets, mattresses, home office sets, dining room sets, entertainment sets, outdoor furniture, and accessories in various forms and styles.
What Makes Cozi Furniture The Best Furniture Store For Every Budget?
1. Affordable Prices
Cozi Furniture understands that budget is a top concern for many customers. Hence, it is committed to offering affordable prices on all the furniture pieces at its store. From sofas and loveseats to dining tables and bedroom sets, there is a wide range of furniture for every budget.
Notably, the furniture prices at Cozi Furniture are not what you can describe as “too good to be true” because all the products at the store are of high quality. Its furniture is made with top-quality materials and crafted with attention to detail, ensuring that every piece is stylish and durable. This makes Cozi Furniture the best place to buy furniture in Maryland.
2. Furniture Financing Program
In its bid to make high-quality furniture available to everybody, Cozi Furniture introduced a financing program called “Buy Now Pay Later” that allows you to get your preferred furniture and pay over 48 months with 0% interest. This means that you can purchase any furniture at the store without any down payment, with the opportunity to spread your payment across about four (4) years.
Therefore, you can get the furniture and pay monthly until you complete the payment. This flexible payment plan enables you to afford that comfy Warnerton Living Room Set or the 12-inch Ashley Hybrid King Mattress at the store.
3. Discounted Sales
Cozi Furniture is offering its furniture pieces at discounted prices. So you can save up to 23% on the furniture you buy from the store—both online and offline. For instance, the Mindanao Power Reclining Sofa that used to sell for $1,538 will be available for $1,183. This also applies to the Bolanburg Dining Set and other accessories at the store.
4. Return And Refund Policy
While Cozi Furniture upholds the sale and delivery of top-quality furniture, the company also has a return and refund plan in the event that you’re unsatisfied with the furniture delivered to you. Therefore, you can either request an exchange or ask for a refund. All these are to ensure the optimum satisfaction of its customers.
Cozi Furniture clearly understands the value of spending money on a product, which is why ensuring that the furniture gets a high-quality product in a good state is a greater priority.
Conclusion
Cozi Furniture is undoubtedly the ultimate destination for affordable, high-quality furniture in Maryland. The store is open to customers of every budget, and various features ensure that you create a beautiful and functional home.
Contact Cozi Furniture today to furnish your home with style and class.
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