Do you have a Twitter account?

Without a doubt, social media has helped many brands in present societies. We are not here to start talking about the usefulness of having a social media profile. It is common knowledge that social media can help in spreading the gospel of your brand across borders.

However, we have noticed that people tend to neglect Twitter when it comes to using social media to push their brands. When we converse with these people, they complain that they do not understand how to use Twitter. Some say that Twitter is a brutal place due to its conversational nature and they prefer to steer clear from it.

Twitter has proven to be one of the best platforms you can use to boost your brand visibility. So, we always tell business owners not to fail to have a Twitter profile for their businesses.


If you are one of those who struggle with knowing how to navigate Twitter for your business, we are here to help. This article will serve as a crash course on using Twitter to sell your products.

Some of the steps you have to take are:


  • Have a plan


Like any other platform or marketing strategy you deploy, you need to have a plan before setting up a Twitter account. What is the aim of having this social media profile?

You may want to use it to increase brand visibility, make sales, or make it serve as a point that redirects people to your other social media platforms. The plan can be anything as the aim differs based on business owners.

From your plan, you can also create a content pillar and posting schedule. All these will help ensure that you stay on track when you finally create the profile.

Some people go ahead to have Twitter accounts but they do not know what to post because they did not figure out their content pillars prior to creating the account. Thus, the account becomes dormant and not suitable for business.

So, the best step in using Twitter for sales would be to have a plan.


  • Create a profile


Once you have figured out a plan, you can go ahead to set up your Twitter account. Typically, you would need to have a username and password. As a business owner, it is best to ensure that your username tallies with your business names. This way, it is easier for people to find out.

When your username varies from your business name, it tends to confuse people. For example, suppose you are doing sales on your website and want people to go there. Some people may go and search for your username on search engines, but that is not the name of the brand. So, it becomes an issue.

Since the purpose of the Twitter profile is for business, you should ensure that you keep it that way. It is also important to ensure that you have your contact details on your profile. It could be your phone number, email address, and even a link to your website.


  • Establish brand personality


What do you want people to know your brand for? Typically, every brand should have a tone of voice and it also applies when you are posting on your social media pages.


You might decide to stick to a serious tone of voice or you’d be goofy and cheeky. These are various personalities your brand can take up. It could be that you want your brand portrayed as a thought leader or empathetic.

It is best not to rush when picking a brand personality type for your business. You should sit down with the team and decide what works best.

The essence of having a brand personality is for memorability. It makes it easier for people to identify your brand with something. Then, the brand stays at the top of their mind.

For example, suppose you push out your brand as a thought leader in the industry. When someone wants tips on anything in your niche, they will quickly refer to your page.


  • Follow the right people


One of the best hacks to using twitter effectively is by following the right people. The people you follow play a huge role in your brand visibility.

We usually advise that you follow influencers. Typically, these influencers regularly put out post inviting people to ‘plug’ their business in their comment section. These influencers love to give visibility to upcoming businesses.

Also, you can be sure that you will reach out to people when you drop comments on influencers posts due to the huge following that they have.

Asides from influencers, you should also strategically follow people in the industry. This way, you can see what others are doing. The type of post they put out can also influence your content type and pillar.

It may seem like a little factor, but you have to get it right if you desire to use twitter to sell your products. You will be shocked at the significant increase it will bring to your brand.


  • Be shameless about your brand


If you are not shameless about your brand, who will? You have to carry your brand on your head and talk about it every time.

Once you see any opportunity to promote your brand, ensure that you do it. Some people open Twitter profiles for their businesses but leave it dormant because they are ‘shy’ to post. Others would say that they do not want it to seem like they are always posting.

The essence of Twitter is that it is a social platform. Therefore, ensure that you always talk about your brand and promote it. Else, you are limiting the visibility you would have gotten.

When it seems like you are getting overwhelmed or the platform is getting tiring, always remember your plan. It is why we advocated that the first step before creating a Twitter profile should be to have a plan. This way, you would always remember the goal you have for the brand and not be shy to talk about your brand in all instances.


  • Try to build a network


Your network is also something that can help you when you want to use Twitter to sell your products. So, you should ensure that you try to join communities when you create a Twitter profile for your brand.

You can start by befriending influencers so that you can be a part of their community. When you become part of communities, other members are obliged to always retweet your content. It becomes a chain circle as they retweet your posts and you do the same to theirs. So, their audience also gets to know about your products and services.

Slowly, you would see that your follower count would begin to rise and your posts get more visibility. It is this visibility and awareness that would bring about sales on the platform.

You can also sit with your team to discuss how you can get more people to your corner and also penetrate their communities. It is best to always remember that your network is your net worth.


  • Be consistent


It has almost become a common trend that people create Twitter profiles, stick around for some days and abandon the account. It would be unimaginable to think that you can make sales on Twitter if you are not consistent.

Recall that we earlier mentioned that it is important to have a plan when creating a Twitter profile. This way, you would have a content body of work that ensures you do not run out of what to post.

When you post regularly, people will always see your products and services and be aware of what you do. In addition, your brand becomes familiar. So, whenever there is a need for your products and services, they will remember to call your business name.


But if you do not post consistently, your brand will stay strange to people. Therefore, limiting the visibility of your business which in turn affects the turnout of your sales.


  • Jump on trends


One way you can stay relevant on twitter is by jumping on trends. There are always daily trending topics, and you should key into them. These trends could cut across varying topics. What matters is that you drop comments relating to them in a way that leaves your brand safe.

We always advise that you stay away from sensitive topics as you do not want to damage the reputation of your brand. When you jump on a trending topic, people will always see your tweets when they check that topic on the trend table.

Your content and marketing team can think of creative tweets you can put out with trending topics that wouldn’t be damaging to your brand reputation.



  • Use Twitter ads

Why are Twitter ads there if you would not use them? Ensure that you use this promotion tool to boost the reach of your tweets.

Using Twitter to sell your products shouldn’t be as scary as you think. Twitter is just like any other social media platform, and you would ensure using it if you follow the tips we’ve mentioned.

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