BUSINESS
How To Gain Online Visibility For Your Business
How To Gain Online Visibility For Your Business
A good online presence is great marketing for your business. When customers search for your business online, having a strong online presence will help to ensure that they find your company quickly and easily. It also allows you to reach potential customers who may not have heard of your business otherwise. Having a good online presence can help to build trust in your brand and increase its visibility. An online presence also allows you to engage with customers in a more direct way. With social media, you can answer questions and provide customer service quickly and conveniently. You can also use it to advertise new products and services, share content, and build relationships with customers. This is why many organizations and businesses have been working on improving their online visibility and presence. However, many have been doing it wrong by buying followers and doing shady things.
So what can you do to increase your online visibility the legitimate way? A lot! Keep reading, and you will find out.
How To Gain Online Visibility in 7 Steps
1. Create A Website
Creating a website for your business or brand allows you to control the messaging and design of your online presence. It also helps to establish credibility and trust with potential customers. Additionally, having a website makes it easier for customers to find you online and find more information about your business. For instance, having a website allows customers to easily find and contact your business, access an online store, and view product information, all from one platform.
2. Quality Content
Beyond owning a website, you need to provide quality content on your website. This is usually provided in the blog. Quality content is important for visitors to your website, as it will help to keep them engaged and potentially convert them into customers. Quality content also helps to increase the visibility of your website, as search engine algorithms favor websites that have high-quality content. According to HubSpot Marketing, businesses with blogs get 55% more website visitors than those without one. So you definitely need one if you want to increase your online presence.
3. Invest in Good SEO
Beyond posting quality content, you also need to invest in good on-page and off-page Search Engine Optimization. This is important because it helps the search engine to find your content more easily and rank it higher on the search engine results page. Investing in SEO can also help you improve your organic search engine traffic and visibility, which can directly lead to more leads and customers. Through good on-page and off-page SEO, you can create targeted content with relevant keywords and phrases that search engines can easily recognize. You can also create external links to your web pages and optimize your website structure so that search engine crawlers can easily understand and index your content. All of these strategies help to increase your website’s visibility, which can result in more organic traffic and higher search engine rankings.
4. Make Good Use of Social Media
Social media can be a great way to get the word out about your business, as it allows you to reach a large audience quickly and easily. You can post content from your website, share other people’s content, and create relationships with influencers in your industry who can help spread the word about your business. It also allows you to interact directly with customers, allowing you to get feedback, answer questions, and provide support. Social media also allows you to target specific audiences with ads and content, so you can make sure you are reaching the people who are most likely to be interested in what you have to offer.
5. Make use of Online Ads
This can help you save money and reach more people, as you only need to focus on the people who are already interested in your product or service. Social media also allows you to track the performance of your ads, so you can see which ones are the most successful and adjust your strategy accordingly. Through targeting, you can select the exact demographics, geography, interests, and behaviors of people who you want to reach and exclude those who are not likely to be interested in your product or service. This makes it much easier to reach the people who are most likely to convert into customers and helps you get the most out of your ad budget.
6. Prioritise Quality over Quantity of Followers
Quality followers are more likely to actually engage with your content and will be more likely to make a purchase. This allows you to target specific audiences who are more likely to be interested in your product or service, thus increasing your return on investment. Quality followers tend to have better relationships with your brand and are more likely to share your content with their own followers, thus increasing your reach. Additionally, quality followers tend to be more loyal and are more likely to repeat customers, which will help to boost your overall sales and profits.
7. Engage Your Audience
Building relationships with your followers will help to keep them engaged and more likely to purchase your products or services. By responding to their comments, questions, and feedback, you can create a real connection with them and build a loyal customer base. This connection will foster trust and loyalty, and in turn, your followers will be more likely to talk positively about your brand and recommend it to their friends and family. Plus, it will give them a better understanding of the value of your products and services, and make them more likely to purchase them in the future.
Having a good online presence is great. By understanding the value of your products and services, potential customers will be more likely to see the value in what you are offering and purchase them. Additionally, they will be more likely to share their positive experiences with others, which will help to grow your online presence. As a result, businesses that want to make sales online need to go the extra mile to increase their online presence.
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BUSINESS
Adamawa Mortgage Bank Faces ₦10 Billion Lawsuit for Alleged Contract Breach with Wisdom Kwati Smart City
Wisdom Kwati Smart City Ltd, a prominent property development firm based in Abuja, has launched a lawsuit against Adamawa Mortgage Bank Ltd, seeking ₦10 billion in damages. The legal action follows a breach in a joint venture agreement between the two parties for a 20.5-hectare property development in Sangere Village, Yola South, Adamawa State.
The joint venture was established to transform the Sangere property into a large-scale residential development, with work already underway and over 3.5 billion invested in the construction of over 200 housing units and on the estate’s infrastructures. However, tensions arose when Adamawa Mortgage Bank publicly withdrew from the agreement, and without appropriate notice or engagement with the firm, released a statement on The Cable newspaper on November 9, 2024. In its announcement, the bank warned prospective buyers, stating:
“This is to inform the general public that Adamawa Mortgage Bank Ltd is not selling its land at Sangere-Wisdom Kwati Smart City. Anyone buying land at the property does so at his own risk. Take further notice that the bank has withdrawn from the joint venture agreement with Wisdom Kwati Smart City. Thank you. Signed Management.”
Following this statement, Wisdom Kwati Smart City Ltd, led by Chairman Mr. Wisdom Kwati, filed for both an interlocutory and interim injunction. The lawsuit names both Adamawa Mortgage Bank Ltd and its Managing Director, Dr. Noris Giscard Stanley, as defendants, alleging breach of contract and reputational harm caused by the bank’s public renouncement.
On November 14, 2024, the High Court of Justice of Adamawa State issued an interim injunction, temporarily restraining the mortgage bank from further actions related to the property until a resolution is reached. The court has ordered the defendants to respond to the claims and appear before the court within 30 days of receiving the summons.
The implications of the contract dispute are significant, given the current stage of the project. According to representatives of Wisdom Kwati Smart City Ltd, the company has invested over ₦3.5 billion in construction and developmental costs on over 200 buildings currently under construction at the site, of which over 50 units are at the finishing level of construction, and infrastructural development that are well into the third phase of the company’s five-phase development plan.
Industry observers suggest that a swift resolution of the dispute would be in the best interests of both parties and their investors, who rely on the stability of the joint venture to secure their investments. The project, originally designed to develop 317 mixed housing units, is already well past its midpoint, making it highly unreasonable for a partner to withdraw at this stage.
Wisdom Kwati Smart City Ltd has expressed a commitment to seeing the project through to completion and ensuring that stakeholders are kept informed of any significant developments in the case. Despite the legal steps taken, the real estate company has reportedly made several attempts to resolve the matter through dialogue, but the bank has reportedly not been forthcoming.
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BANKING
Afreximbank Acts as Joint Lead Manager on Ecobank Transnational Incorporated’s USD 400mn Senior Unsecured Note Issuance
The proceeds of the note will fund general corporate purposes of the issuer, including refinancing of a USD350 million senior bridge-to-bond loan facility that was jointly coordinated by Afreximbank in March 2024.
African Export-Import Bank (“Afreximbank”) (www.Afreximbank.com) is pleased to announce that it has successfully acted as Joint Lead Manager and Bookrunner on a USD 400 million 10.125% Rule 144a/RegS senior unsecured note issuance by Ecobank Transnational Incorporated (“ETI”) due in October 2029.
The proceeds of the note will fund general corporate purposes of the issuer, including refinancing of a USD350 million senior bridge-to-bond loan facility that was jointly coordinated by Afreximbank in March 2024.
The note issuance achieved peak orderbook oversubscription of 2.1x, backed by more than 70 high-quality and diverse investors comprising development finance institutions, asset managers, commercial banks and insurance companies from Africa, the UK, USA, Europe and the Middle East.
Professor Benedict Oramah, President and Chairman of the Board of Directors of Afreximbank, commenting on the transaction, said: “We are pleased to have supported Ecobank Transnational Incorporated (“ETI”) in placing the first public Eurobond issuance by any Sub-Saharan African financial institution since 2021, following our bridge financing support earlier in the year. This transaction underscores Afreximbank’s capacity and readiness to structure innovative market access solutions for our pan-African banking partners.”
Afreximbank’s Advisory and Capital Markets (ACMA) department acted as Joint Lead Manager and Bookrunner on the issuance, working alongside international and African partners.
Distributed by APO Group on behalf of Afreximbank.
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BUSINESS
Japan: African Development Bank Celebrates Three Decades of Japan-Backed Trust Fund
Japan: African Development Bank Celebrates Three Decades of Japan-Backed Trust Fund
Over the past three decades, Japan has contributed JPY 5.3 billion ($ 37.4 million) to the PHRDG, supporting 107 projects, with 96 completed and 11 ongoing as of September 2024
The African Development Bank Group (www.AfDB.org) has celebrated the 30th anniversary of the Policy and Human Resource Development Grant (PHRDG), a bilateral trust fund created by Japan in 1994.The initiative has contributed significantly to the development of Africa’s human capital, supporting over 100 transformational projects across various sectors.
Presenting a commemorative publication on the trust fund at the Ministry of Finance in Tokyo on Wednesday, 16 October, Dr Akinwumi Adesina Adesina, African Development Bank Group President said the publication highlights three decades of successful collaboration and the impactful projects funded by the Policy and Human Resource Development Grant, as well as the critical role the grant has played in Africa’s socioeconomic development.
Over the past three decades, Japan has contributed JPY 5.3 billion ($ 37.4 million) to the PHRDG, supporting 107 projects, with 96 completed and 11 ongoing as of September 2024. In recent years, the trust fund has seen a notable increase in contributions, underscoring Japan’s renewed commitment to fostering a climate-smart, resilient, inclusive, and integrated Africa.
Japan’s Vice Minister of Finance for International Affairs, Atsushi Mimura, said he was pleased the country’s partnership with the African Development Bank Group was going well. He pledged continued support, particularly for the African Development Fund, the private sector, and Japanese and African start-ups
“We look forward to deepening Japan’s relationship with the African Development Bank,” he said.
Mimura described the African Development Bank Group’s partnership with the World Bank’s plan to bring electricity to 300 million Africans (Mission 300) as a powerful narrative that draws attention to the continent’s energy needs.
Adesina commended Japan for its strong support of the African Dev?
elopment Fund, noting that the Fund has delivered impressive results. He sought the country’s support on a wide range of issues, including the 17th general replenishment of the African Development Fund, Mission 300 (http://apo-opa.co/3YcTfy2), Special Drawing Rights, the private sector, and start-ups, among others.
“We thank the people of Japan for standing in solidarity with the people of Africa,” Adesina said.
Since its establishment, the PHRDG has been a vehicle for Japan to share its expertise and experience in human resource development, empowering Africans to lead the transformation of their societies and economies. The grant has supported a wide range of projects aligned with Japan and the African Development Bank Group’s shared objective of human capital development. Officials said the projects have laid the groundwork for accelerated economic growth in Africa.
In a foreword to the Policy and Human Resource Development Grant at 30 publication, Deputy Vice Minister of Finance for International Affairs Daiho Fujii, expressed Japan’s pride in celebrating the 30th anniversary of the PHRDG.
“Japan is leading the international community’s efforts to overcome global challenges, particularly those affecting vulnerable populations. Through the PHRDG, we provide technical cooperation to develop the human resources that will drive Africa’s socioeconomic transformation. Our partnership with the African Development Bank Group is key to realizing a more resilient and prosperous Africa.”
As the Policy and Human Resource Development Grant enters its fourth decade, the African Development Bank Group and Japan have expressed eagerness to expand their partnership. With six new projects in the 2024–2025 pipeline, including initiatives in higher education, debt management, and climate-smart agriculture, the trust fund remains a critical tool for delivering impact across Africa, officials said.
Both parties pledged to continue to work hand in hand to unlock the potential of Africa’s human capital, fostering innovation and economic development for generations to come.
Japan–Africa Dream Scholarship Program: Investing in the Future
Among the most impactful PHRDG-funded initiatives is the Japan-Africa Dream Scholarship Program (JADS), launched in 2017. This program aims to develop Africa’s human capital by offering scholarships to high-achieving African students for master’s studies in fields such as agriculture, development economics, energy, and public health. To date, the program has awarded scholarships to 23 students from 10 African countries, two-thirds of whom are women.
Graduates of the JADS program have gone on to make significant contributions to their home countries. Alumni include Mary Yeboah Asantewaa from Ghana, who now works at SORA Technology in Accra, leveraging drone technology to control infectious diseases, and Glory Sibale from Malawi, who joined Tokyo’s Taiyo-Yuka recycling company, focusing on sustainable agricultural project management.
As part of his mission to Japan, Adesina also met with Nobumitsu Hayashi, the Governor of the Japan Bank for International Cooperation, to expand collaboration in key areas, including agriculture, healthcare, energy access, support for youth entrepreneurs, critical minerals, and regional corridors.
Later Wednesday, Adesina met with the leadership of the Association of African Economic and Development Japan, where both parties discussed potential collaborations for impactful projects. He continued with meetings with Kanetsugu Mike, Chairman of Mitsubishi UFJ Financial Group, and Ken Shibuya, Co-Chairman of the Global South Africa Committee of Keizai Doyukai (Japan Association of Corporate Executives).
The African Development Bank president invited business leaders to the 2024 Africa Investment Forum to be held in Rabat in December. Adesina also hosted representatives of the African diplomatic corps, development partners, and the private and public sectors, where they discussed leveraging co-creative relationships with Japanese companies and institutions.
Distributed by APO Group on behalf of African Development Bank Group (AfDB).
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