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How to Delve Into Blogging Business in Nigeria and Make Money

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How to Delve Into Blogging Business in Nigeria and Make Money.

How to Delve Into Blogging Business in Nigeria and Make Money.

Blogging is on the lips of everyone associated with information technology and everyone who is interested in the dynamics of communication. As the world shrinks into a global village, people are always open to better ways of sending and receiving information. Over the years, with the proliferation of the new media, people have been spoilt with options. Selective exposure ensues and no one can deny it is, in fact, nourishing to every society. Blogging has come to stay in Nigeria and it is not a coincidence that many people in Nigeria have embraced it. Many Nigerians depend on blogs for daily news items. It should not surprise you that most people mould their opinions based on information emanating from blogs. Blogging is so flexible that one can do just anything on the platform. You can rant, advertise, publicize, sensitize. You can package messages in various different clever and creative formats to achieve a planned effect.

How to Delve Into Blogging Business in Nigeria and Make Money.

How to Delve Into Blogging Business in Nigeria and Make Money.

Blogging is a very popular topic with many Nigerians these days. This is majorly because it creates an enabling environment for ordinary people to share their thoughts and/or ideas online. This article is going to hold you by the hand and show you how to start and keep a blog cum make money from it. A blog is a viable marketing tool for people and businesses. Though the popularity of blogging is largely because it offers ordinary people the opportunity to become stars in their own rights as well as make a reasonable living from their blogs, blogs mirror many societies. However, cub bloggers often do not have what is required to start and keep a blog as well as achieve planned goals. Succeeding in the blogging business takes a lot of time, patience, nurture and strength of mind. Blogging is not about just posting articles on your blog or copying other people’s posts to your blog.. But the blogging business takes a lot of efforts in creativity and self-motivation. Money does not just roll into your bank account as a starter. But if you keep feeding your audience overtime, you create traffic and you will definitely earn your dues before long. Knowing how to start and keep a blog is therefore as previous as diamond.

Brief History of Blogging.

According to Webdesigner Depot, which captured the brief history of blogs, explained that blogs have become an integral part of online culture. Practically everyone reads blogs now, whether they’re “official” news blogs associated with traditional news media, topic-based blogs related to one’s work or hobbies, or blogs purely for entertainment, just about anyone you ask has at least one favorite blog. But it wasn’t always so. Blogs have a relatively short history, even when compared with the history of the Internet itself. It is only in the past five to ten years that they have really taken off and become an important part of the online landscape.

It’s generally recognized that the first blog was Links.net, created by Justin Hall, while he was a Swarthmore College student in 1994. Of course, at that time they weren’t called blogs, and he just referred to it as his personal homepage. It wasn’t until 1997 that the term “weblog” was coined. The Word’s creation has been attributed to Jorn Barger, of the influential early blog Robot Wisdom. The term was created to reflect the process of “logging the web” as he browsed. 1998 marks the first known instance of a blog on a traditional news site, when Jonathan Dube blogged Hurricane Bonnie for The Charlotte Observer.

According to Emma Onwuka,, blogging has a relatively short history in Nigeria, even when  compared with international blogs. If you say there are over hundred thousand Nigerian blogs on the web today, you would be forgiven for it is not an overestimation. There is no better time to talk about blogging in Nigeria if not now that the numbers of Nigerian blogs have skyrocketed. Right from the year 2012, according to easyspace records; 62% of business owners now own and run blogs.

The 2000s marked the emergence of blogs as a result of free blogging platform Blogger.com launched in 1999 by Evan Williams and Mog Hourihan of Pyra Labs. Initially, it was personal photos, family pictures, and life experiences that were shared online through blogger.com blog and picasa web album. In 2002: fashion blogs began to emerge on the internet. Some group of Nigerians in Diaspora began to set up blogs. This attracted many Nigerian bloggers.

In 2003, Google purchased Blogger.com and acquired AdSense from Oingo Inc. Google matches Ads to blog content. AdSense made it possible for bloggers without huge platforms to start making money from when they start blogging (however, payments to low-traffic blogs were not very large). When some bloggers started making money from their blogs, the number of Meta blogs increased. Many Nigerians began to put up their own niche blogs on entertainment, fashion and style. Later on, Tech and How-to blogs followed. Blogs became bigger when another today’s popular blogging platform, WordPresss was released on May 27, 2003. It became fun and competitive. Best Nigerian bloggers usually bag awards at the end of every year; nominations were done through blog readers’ rating. Some group of Nigerian bloggers organize the award and price giving.

In 2005, Nairaland forum, an online community created by Seun Osewa joins the trend. Many Nigerian bloggers seeing how promising Nairaland is going to be joined. Today, the biggest online community forum in Nigeria is Nairaland.

In 2006, all blogger blog were associated with Google accounts and were moved to Google server. By the middle of 2006, there were 50 million blogs according to Technocrati’s State of the Blogosphere reports. Between that middle of the year 2006 and 2008, there are over hundreds of Nigerian blogs on the web. Some of today’s top ranking Nigerian blog sites were created in 2006 after Google pronouncement of monetization of blogger blog contents

How to Start and Keep a Blog in Nigeria..

Starting a blog is one thing and keeping it is another. Below are the steps to starting and keeping a blog in Nigeria in the position of Torchbanks:

Step One:  Know What You Want To Blog About

Whatever you choose to blog about must of interest to you. You must love what you want to blog about. Try as much as possible to create your blog around something that interests you or something you are passionate about. You could even be an expert in that field.

Step Two: Choose Your Blogging Platform

Once you have understood what you want to blog about, you would need to choose the platform on which your blog will be established. There are several platforms online to choose from (Blogger, Tumblr etc.). But don’t be carried away, WordPress is still the best.

Step Three: Get a Domain Name and a Web host

You need two things to create a blog. This is your domain name and a web host. These are actually the only thing you will have to pay for while creating a blog.  Your domain name will be your unique blog address where people can easily find you online. For example, Facebook domain name is www.Facebook.com. Your own domain name will be (www.yournewblogname.com). Your domain name is very important because It defines your brand. Like the popular saying goes… the first impression matters a lot. It’s your first impression on your readers.

Step Four:  Install WordPress

By now, your domain is available but not yet accessible on the internet. It’s until you install the WordPress software before it can become visible! The good thing is WordPress is pre-installed for you if you’re using BlueHost. These are one of the benefits that are not available with other hosting companies. After the checkout page, BlueHost will notify you to create a new password for your account. Once that’s done, you can then use the details to log into your account whenever you want to. After logging in, you’ll be shown some free WordPress themes by Bluehost to choose from. Please feel free to ignore them by skipping it.

Step Five: Customize and Choose a Blog Theme

By now, you already have a blog, but what you have is a blank blog. What you need to do now is log in and customizes your blog.

Step Six: Add Your First Post and Pages

This is where the actual blogging begins. In this step, you will learn how to write your blog post and at the same time get familiar with the WordPress admin interface.

Step Seven: Coming Up Content Ideas

This is practically where the work starts. You should know, coming up with content is actually time-consuming, that’s why I emphasized on being passionate about your blog topic. If you feel you don’t have the time to come up with content, you can outsource it and let other people write it for you.

Step Eight: Generating Traffics To Your Blog

Once your blog is loaded up with content your next task should be about traffic and how to generate lots of it. You probably won’t start seeing reasonable result because your blog is still a new one. It takes a few months, around 3- 5 months before Google can fully identify with your blog. But pending that time there are other ways at which you can generate traffic to your blog which includes sharing post on social media; answer questions on Quora; focus on getting Backlinks; collecting email on your site for re-visit and promoting your site through sponsored ads.

How to Monetize Your Blog.

Apart from the spotlights or stardom that comes with blogging, it is important a blogger invents ways to make money out of it. There are many ways to do so but The Invoice answers all the questions of this sub-topic on the best ways to monetize your blog:

  1. Google Adsense.

Google AdSense is a revenue-sharing opportunity for publishers in the Google network. Google place ads for goods and services that are relevant to the content of your site, targeted to the people who frequent your pages. In turn, you get paid a small amount when the ad is either displayed on your page or clicked on.

  1. Affiliate Marketing.

Affiliate marketing is when you recommend a product or service to your audience using special tracking links, and then get a referral commission for every time someone buys after clicking your link. You can find a list of popular affiliate marketing programs in Nigeria here.

  1. Sponsored post & banner ads.

When you have a good amount of traffic and terrific influence over your audience, other companies will pay to sponsor a blog post or your website. They can sponsor your entire site, which would cost them more, or a single page. Some just have advertising.

Types of Blogs That Make Money in Nigeria.

The types of blogging that you can make money from in Nigeria are as follows:

* Health, Sports and Fitness

* Diet and Nutrition

* Food and Healthy Eating

* DIY and Crafting

* Home Decor

* Finance.

* Beauty and Fashion

* Lifestyle

* Personal Development

* Parenting

* Society.

 

Conclusion.

If you are looking for a less capital-intensive business or a safe way to make money online at your comfort in Nigeria, delving into blogging business might just be the safest and best way out. One beautiful thing about having a blog is that you do not need an expensive budget. It is not capital-intensive. Depending on your financial muscle, you can start with as little capital as possible. In fact, opening a blog business in Nigeria is a calculated risk compared to many other businesses. All blogging needs you to do is work hard – less harder than even a banker or a doctor. As a blogger, you must recognize the importance of human interests in your write-ups. You must write about things people and/or your audience are interested in.

It is as clear as a shallow stream that there are many ways to earn money from a website or blog. But many of these blogs require that you have traffic and an audience that is paying attention to you before they make any money. This is why a blogger must be religious in his/her blogging dealings. Do not start what you cannot finish.

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TECHNOLOGY

Europe’s Network and Information Security (NIS2) directive raises the stakes for African businesses to comply with European Union’s (EU) cyber security standards

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Issam-El-Haddioui- (1)

The European Union’s NIS2 cyber security  directive has significant implications for African businesses trading with the continent.  This is according to Check Point Software Technologies (www.CheckPoint.com), a leading AI-powered cloud-delivered cyber security provider, which urges African businesses with strong ties to the EU to take steps to comply with this new, stringent cyber security regulation.

The European Union’s NIS2 Directive, came into effect this month and requires member states to amend their national legislation. The NIS2 Directive imposes strict cyber security requirements, including enhanced management liability, reporting to authorities, risk management, and business continuity planning, placing African companies trading with the EU under increased scrutiny.

CheckPoint-NIS2-infographic-EN (1)

The NIS2 Directive builds upon the original NIS1 Directive introduced in 2016, expanding its scope to cover a wider range of sectors including Energy, Banking, Transport, Digital Infrastructure, Healthcare, Food Production, and Research. More than 80% of European enterprises are now within the scope of this legislation, which extends to global supply chain partners—including many businesses in Africa.

Collins Emadau, Check Point Partner and Director at Westcon, explains, “Europe is still Africa’s leading trading partner. African businesses, particularly in leading economies such as South Africa, Kenya, and Nigeria, need to understand the far-reaching impact of NIS2. Compliance is not just about meeting EU standards—it’s about securing their future in a globalised market. Failure to comply will result in not only heavy fines but also the potential loss of critical trade partnerships with EU member states.”

What’s at Stake for African Businesses?

The EU remains the largest trading partner for Africa, with over 18 Economic Partnership Agreements and trade worth billions annually. African businesses, especially in sectors like Energy, Banking, Transport, and Manufacturing, are key partners in the EU’s supply chains. To continue doing business with EU companies, African organisations must comply with NIS2, which mandates strict cyber security measures to protect critical infrastructure and supply chains.

Issam El Haddioui, Head of Security Sales Engineering:  Africa, Check Point Software Technologies, says, “NIS2 sets a new standard for cyber security, and African businesses must act now. Many organisations are unaware of the depth of these requirements, which go beyond local regulations. Compliance is essential not only for maintaining business relationships with the EU but also for enhancing the overall resilience of African economies against cyber threats.”

Compliance will exact a cost for African organisations, which according to Interpol’s 2021 Africa Cyberthreat Assessment Report, spends an average of only 0.05% of their revenue on cyber security, far below the global average of 0.3-0.5%.  The Report also estimated the financial impact of cyber crime in the region at over $4 billion USD, representing about 10 percent of Africa’s total GDP.

Tougher Penalties and Personal Responsibility

NIS2 introduces personal liability for business leaders in the event of a cyber attack, meaning that executives themselves can be held financially accountable for breaches. Penalties include fines of up to EUR 7 million or 1.4% of a company’s global annual turnover, whichever is higher. This goes beyond the GDPR, placing even more responsibility on corporate leadership to ensure robust cyber security practices are in place.

NIS2 mandates that organisations must report cyber incidents to authorities promptly and inform their stakeholders, suppliers, and customers. Therefore, African businesses must ensure they have a comprehensive incident response plan in place, along with regular cyber security training for both IT and leadership teams.

Steps for African Businesses to Ensure Compliance

To successfully implement NIS2 and avoid devastating penalties, Check Point recommends the following four steps for African businesses:

  1. Knowledge: Business leaders must gain a basic understanding of cyber security to effectively communicate with their IT teams and ensure sound decision-making.
  2. People: Establish an agile IT security department, including key roles such as a Data Protection Officer (DPO) and a Chief Information Security Officer (CISO), to manage and distribute responsibilities efficiently.
  3. Audit: Conduct regular risk assessments and audits to identify and mitigate vulnerabilities. Continuous monitoring is essential to stay compliant with evolving threats.
  4. Incident Management: Develop clear procedures for responding to cyber incidents, including swift reporting to national authorities, suppliers, and stakeholders.

Long-Term Commitment to Cyber Security

Compliance with NIS2 is not a one-time process; it requires a long-term commitment to cyber security. From 2028, organisations will be required to annually document their NIS2-compliant IT infrastructure and demonstrate that their cyber security measures are aligned with the latest technological advancements.

“African countries, especially economic leaders like South Africa, Kenya, and Nigeria, should also consider using the NIS2 framework as a model for strengthening their own national cyber security regulations. By improving cyber-readiness, African businesses can not only comply with international standards but also protect their data, operations, and reputations from evolving threats,” El Haddioui continues.

El Haddioui, concludes, “The NIS2 Directive marks a significant shift in the cyber security landscape. African business leaders must recognise that cyber security is now a matter of survival, not just compliance. By taking proactive measures, they can safeguard their future, avoid heavy penalties, and ensure their organisations thrive in an increasingly interconnected global economy.”

CheckPoint-NIS2-infographic-EN (1)

 

Distributed by APO Group on behalf of Check Point Software Technologies Ltd..
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TECHNOLOGY

VFS Global appointed to roll out Australian biometric collection centres in Sub-Saharan Africa

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With the recent addition of Sub-Saharan Africa and Europe, VFS Global has become the exclusive biometrics collection service provider to Australian visa applicants across all nine regions globally.

CAPE TOWN, South Africa, October 16, 2024/ —

Services to be rolled out at 12 locations in seven countries in Sub-Saharan Africa by February 2025

VFS Global becomes the exclusive biometric collection service provider for Australian applicants in all the nine regions globally – ​Americas, Europe, Mekong, Middle East and North Africa, Pacific, South Asia, South East Asia, North Asia, Sub-Saharan Africa

Core services include Biometric Collection and Identity Verification, Digital Assistance with online visa applications submission and Online Payment Assistance.
Additional (as required services) include remote interview hosting, document and claim checking, paper digitisation and local addressing and document delivery.

The Department of Home Affairs, Australia has appointed VFS Global to provide biometric collection services for Sub-Saharan Africa. VFS Global is the world’s leading outsourcing and technology service specialist for governments and diplomatic missions. This is in addition to the seven regions awarded in August 2023 to provide biometric collection services –the Americas, Mekong, Middle East and North Africa, North Asia, Pacific, South Asia and Southeast Asia. With the recent addition of Sub-Saharan Africa and Europe, VFS Global has become the exclusive biometrics collection service provider to Australian visa applicants across all nine regions globally.

The Sub-Saharan Africa region includes seven countries in total with Australian Biometric Collection Centre services to be rolled out at 12 locations in 13 countries by February 2025. This includes setting up Centres in Ethiopia, Ghana, Kenya, Nigeria, South Africa, Uganda and Zimbabwe.

According to the agreement, VFS Global’s core services include Biometric Collection and Identity Verification, Digital Assistance with online visa applications submission and Online Payment Assistance on the Department’s ImmiAccount portal. The company would also provide additional (as required services) such as remote interview hosting, document and claim checking, paper digitisation and local addressing and document delivery.

“We are pleased to extend our Agreement with VFS Global to include Europe and Sub-Saharan Africa. We will continue to work closely with VFS Global to ensure the delivery of high-quality biometric collection and visa support services for our visa applicants worldwide.” said Anthony Phillips, Director Offshore Service Delivery Partners Section, Department of Home Affairs.

“Securing these two regions is a testament to our dedication, expertise, commitment to excellence, and trusted partnership with the Department of Home Affairs, Australia. This decision not only reflects our ability to meet highest standards but also reinforces our resolve to deliver innovative solutions. Under the Department’s guidance, we will continue to elevate the experience of Australian applicants across the world,” said Jiten Vyas, Chief Commercial Officer and Head of Business Development, VFS Global.

Distributed by APO Group on behalf of VFS Global.

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ENVIRONMENT

Nigerian Company MMNL to invest $50 Million to scale up its Tubular Batteries Production to 100,000 with backward integration in Next 5 years

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Metal Manufacturing Nigeria Limited (MMNL); also ventures into multiple business verticals in backward & forward integration

Metal Manufacturing Nigeria Limited (MMNL); also ventures into multiple business verticals in backward & forward integration and into the Mining segment to stay ahead of its competitors

Metal Manufacturing Nigeria Limited (MMNL); also ventures into multiple business verticals in backward & forward integration

To cater to the rapidly growing demand of Nigeria’s energy sector; Metal Manufacturing Nigeria Limited (MMNL), Nigeria’s largest tubular battery company is aiming to double its expansion capacity to 60,000 pcs per Month in the next financial year. The company is planning to invest around $50 million in capacity expansion, new greenfield projects in the energy backup segment, R&D, Mining & Beneficiation, Plastic container and carton manufacturing units along with brand building and channel partner engagement to accelerate its ambitious growth target. 

 

Being the First Company to produce the Tubular Batteries in Nigeria; MMNL have had its fair share of challenges & hurdles. Over the past 5 years, MMNL has conquered several obstacles including a lack of skilled manpower, a duopoly of supply chain vendors, hurdle of sourcing raw materials, unstable power supply, exorbitant hike in electricity tariff & gasoline price and machinery and scarcity of spare parts in the region. Despite of providing thousands of employments of opportunity; battery manufacturing sector is struggling for survival and desperately in need of government policy support such as raising import duty of foreign importers and export duty for raw materials.

Metal Manufacturing Nigeria Limited (MMNL); also ventures into multiple business verticals in backward

These problems would often demoralize and demotivate any company in tubular battery manufacturing sector and make it unviable for any business to operate in such a situation. Despite their 14 years of manufacturing experience in Nigeria, it found itself in a despondent situation which has led the company to explore other verticals to optimize the supply chain cycle. MMNL has taken several initiatives to address the stated challenges. For example, to address the issue of lack of skilled manpower, the company has conducted hundreds of technical training sessions to locals to enhance & upgrade their skill set and it is continuing to invest in manpower training. Similarly to ensure a steady supply of raw materials, the company has ventured into the mining business, beneficiation plant and other business verticals like plastic container & carton manufacturing. The company has also launched its dedicated service centre to resolve customer issues.

 

“Despite several challenges; the company has achieved stable production of 30,000 units per Month by 2024. MMNL is proud of the fact that it is the first & only Made-in-Nigeria inverter battery company which dominates over 35% to 40% of market share. It means every 5 batteries sold in Nigeria; 2 batteries are from MMNL”, said Mr. Amit Kumar, CEO of Metal Manufacturing Nigeria Limited. “As an Industry leader; company is continuously striving to delight the customer with quality and innovation in the product and making significant contributions in local employment opportunity as well as saving foreign exchange” 

Metal Manufacturing Nigeria Limited (MMNL); also ventures into multiple business verticals in backward & forward integration and into the Mining segment to stay ahead of its competitors

MMNL is bound to focus on completing its end-to-end supply chain cycle with a backward and forward integration expansion to proliferate its growth plan and to survive in the highly volatile environment. MMNL has already invested $25 million in Battery production, lead & Oxide manufacturing plant in Shagamu, Ogun state. MMNL’s current production capacity is 30,000 units of inverter batteries. Company is all set to boost its battery production capacity to 60,000 at the start of the new financial year and over 100,000 production capacity by opening a new battery greenfield production plant by 2027-2028 along with backward integration including lead-zinc ore mining and beneficiation. 

 

To make the brand available and accessible for the end customers across Nigeria, MMNL is also expanding geographically across the country, forging multi-channel partnerships, executing its retail strategy and to make use of eCommerce & digital channels.

 

Being an Industry leader with 14 years of manufacturing experience in Nigeria; MMNL has certainly created a high entry barrier for both existing and new players which are considering to start their tubular battery manufacturing operation. Metal Manufacturing Nigeria Limited is a shining example of how a true leader can sail through turbulence of political, economical, social & technological hurdles.

 

About Metal Manufacturing Nigeria Limited (MMNL)

Metal Manufacturing Nigeria Limited (MMNL) is the largest tubular battery manufacturing company

Metal Manufacturing Nigeria Limited (MMNL) is the largest tubular battery manufacturing company.  MMNL is the most trusted and ‘Proudly Made in Nigeria’ brand with over 14 years of industry experience. Recently; MMNL won 3 awards in a row 1) ECOWAS Inverter Battery Company of the Year 2) ECOWAS Inverter Battery Manufacturing Company of the year and 3) ECOWAS Renewable Company of the year. MMNL provides over 1000 direct and indirect local employment opportunities.

The Company also got pioneer status accreditation from Nigerian Investment Promotion Commission (NIPC). Currently MMNL is present across 6 major locations along with a strong network of channel partners consisting 3000+ Installers, 1000+ Dealers and 100+ Distributors and over a half million of satisfied & happy customers.

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