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HOW HAELSOFT DIGITAL HAS BEEN CONTRIBUTING TO THE GROWTH OF NIGERIANS THROUGH DIGITAL MARKETING

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HOW HAELSOFT DIGITAL HAS BEEN CONTRIBUTING TO THE GROWTH OF NIGERIANS THROUGH DIGITAL MARKETING

HOW HAELSOFT DIGITAL HAS BEEN CONTRIBUTING TO THE GROWTH OF NIGERIANS THROUGH DIGITAL MARKETING

INTRODUCTION

In the digital age, businesses, governments, and individuals across the globe have recognized the immense potential of digital marketing in driving economic growth. Nigeria, as a rapidly developing country, has experienced significant advancements with the help of digital marketing companies. Among these industry contributors stands Digital Marketing Company of which Haelsoft is a strong , a leading force in transforming the Nigerian business landscape and empowering individuals through digital marketing strategies. This article highlights the immense contributions made by Haelsoft as a leading and thriving Digital Marketing Company towards the growth and development of Nigerians in various sectors.

 

BRIEF BACKGROUND OF HAELSOFT

Haelsoft is a professional services company that provides a broad range of solutions in digital, technology, operations, strategy, and consulting for small, medium, and large enterprise businesses. Haelsoft is largely known for providing Digital Marketing Training in Lagos, Port Harcourt, Abuja, Nigeria. They also offer services in Consumer Insights, Digital Marketing, and Digital Intelligence. Haelsoft caters to aspiring entrepreneurs who hope to take on leadership roles within the private sector or start their business ventures. Haelsoft will expose training participants to business and entrepreneurial approaches needed to excel in the business sector and address social issues.

HOW HAELSOFT DIGITAL HAS BEEN CONTRIBUTING TO THE GROWTH OF NIGERIANS THROUGH DIGITAL MARKETING

Through their training outfit, Haelsoft Entrepreneurship Development Institute of Nigeria, Haelsoft builds technical and leadership capacity in areas such as strategy, consulting, digital, technology, operations, and careers. The company assists trainees with powerful information that will equip them to play essential roles in their organizations, Nigeria, and Africa.

 

ABOUT HAELSOFT FOUNDER EZEADICHIE ONYEKA MICHAEL

Haelsoft, a professional services firm in Nigeria that offers information and technology services to small and large-sized businesses in Nigeria (Africa), was founded by Ezeadichie Onyeka Michael. He is a business owner and venture capitalist with expertise in digital marketing and web technology. He has created and implemented digital marketing strategies (campaigns) for leading businesses operating in the African market in the financial, telecommunication, and e-commerce sectors. Key positions at Google Business Group (Nigeria), Google Women on the Web (Nigeria), Edubridge Consultant, and Wild Fusion are among his previous employments. He has taught more than 500 business owners how to use different web technology tools to prosper online. He uses a three-pronged paradigm, customer centricity, user experience, and conversion optimization, in the frequently chaotic field of online analytics to make sure clients maintain their competitiveness in the market. He thinks that for brands across Nigeria (Africa), investing in talent is the key to long-term success.

A VIEW OF ITS IMPACT ON NIGERIA AND NIGERIANS

Through its give back scheme, Haelsoft has made tremendous contribution that has enhanced the growth and smooth development of Nigeria digital marketing sector as well as impacted the lives of Nigerians to becoming better persons.

In furtherance of this mission, she has embarked on numerous humanitarian service and community functions that has transformed a good number of persons, providing them with solid skill sets to become productive thereby reducing the rate of the unemployment imbalance in the country.

Recently, Haelsoft gave a full tifull-timership to 100 Nigerians, divided into two batches, to learn and acquire both the fundamentals and advanced rudiments of digital marketing. To leave no side unturned, the comprehensive nature of the scholarship program covers a plethora of different aspects of digital marketing such as,

  • Fundamental & Advanced Web Analytics
  • Fundamental & Advanced Search Engine Optimization (SEO)
  • Fundamental & Advanced Social Media Marketing
  • Fundamental & Advanced Pay Per Click (PPC)
  • Fundamental & Advanced Website Conversion Rate Optimization
  • Fundamental & Advanced Content Marketing
  • Fundamental & Advanced Email Marketing
  • Fundamental & Advanced Mobile Marketing
  • Complete YouTube Advertising
  • Online Reputation Management (ORM)/PR
  • Digital Strategy

Testimonies of her philanthropic act are evidential. As a proof of her genuine and stella rendition of top-notch services, beneficiaries from various parts of the country has this to say:

“I learnt  digital marketing during the three days training organized by Haelspft. I was taught how to use google my business to promise one’s business and YouTube. Now I have over 1k subscriber under two months or starting and I am keen at taking the business to the next level. All that I knew today including website development, Ste all knowledge gained from the training with Haelsoft.” _Olaoye Gideon

“My training at Haelsoft Digital has been an eye opener. I have leaner how to success in any business usinun digital marketing, my website is making on Google and I am making sales” _ Tosin Olaniregun

‘Haelsoft is one of the best, I enjoyed their digital marketing training during their visit to train entrepreneurs in Benin. Their training is very flexible and effective”_ Jerry Osabuohien Owie

Not limited, Haelsoft Digital has been contributing to the growth of Nigerians through digital marketing in various ways such as:

1.Enhancing SMEs’ Visibility and Impact: Small and medium-sized businesses (SMEs) play a key role in Nigeria’s economy by making a major contribution to GDP and employment. Haelsoft digital marketing has been crucial in assisting SMEs by giving them a way to become more visible, reach a larger audience, and successfully compete in the online market. Haelsoft has assisted Nigerian SMEs increase their visibility, increase traffic to their websites or online platforms, and generate leads by implementing targeted digital marketing campaigns that include search engine optimization (SEO), social media marketing, and email marketing. This has ultimately resulted in higher sales and business growth.

  1. 2. Empowering Individuals with Digital Skills: In light of how crucial it is for people to have digital skills in today’s environment, Harlsoft Digital Marketing has developed a number of training programs andempowerment programs for Nigerians. Through these programs, people are given the necessary information and abilities to succeed in the field of digital marketing. In order to help aspiring digital marketers and entrepreneurs use digital channels efficiently, it has been providing specialized training in fields like content production, social media management, search engine marketing, and data analysis. This has fueled their personal and professional development.
  2. Encouraging Entrepreneurship: Haelsoft Digital Marketing has aided those looking to launch their own digital marketing businesses by offering advice and assistance. They provide information and mentorship programs to assist ambitious business owners in starting and expanding their operations. Haelsoft Digital promotes entrepreneurship, which helps Nigeria’s economy thrive and create jobs.
  3. Facilitating E-commerce Developments:The emergence of e-commerce has transformedhow firms in Nigeria conduct their operations, especially in terms of product distribution, sales, and client interaction. Haelsoft has been a leader in these revolutionary changes, helping companies create and manage effective e-commerce platforms. Haelsoft has facilitated flawless online experiences for customers by utilizing digital marketing techniques like website building, search engine advertising, and online reputation management. This has fueled the expansion of Nigerian companies in the e-commerce industry.
  4. Advancing Hospitality and Tourism: Nigeria has tremendous growth potential in the tourism and hospitality industries because of its gorgeous natural scenery and rich cultural heritage. By creating efficient digital marketing campaigns that highlight the nation’s distinctive attractions to both domestic and foreign audiences, Haelsoft has played a significant role in growing tourism. Through compellingFor the Nigerian tourism business, content creation, efficient website design, and targeted internet advertising have increased overall revenue generating.

6.Driving Employment Opportunities: The subject of digital marketing is constantly changing, and as a result, there are many job opportunities in a wide range of industries. Haelsoft has actively aided in addressing Nigeria’s unemployment issues by cultivating a professional digital marketing workforce. The organization has not only produced direct job possibilities but also indirectly aided in the creation of jobs in related areas by hiring and training local people. The availability of her trustworthy services has also led to an increase in demand for digital marketing services, giving independent contractors and agencies a platform to flourish and make money.

CONCLUSION:

Haelsfot Digital offers a wide range of digital marketing services. In Nigeria, marketing has had a revolutionary impact on growth and development. The company has had a good effect on the economy and society at large by enabling SMEs, advancing digital skills, developing e-commerce advancements, increasing tourism, and fostering employment prospects. Halesoft Digital Marketing is a critical facilitator as Nigeria rides the digital wave, utilizing cutting-edge tactics to unleash the country’s full potential and empower Nigerians in the digital sphere.

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BANKING

The Impact of Supply Chain Disruption on Business Operations and Financial Performance 

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The Impact of Supply Chain Disruption on Business Operations and Financial Performance

Supply chain disruptions are very commonplace in today’s interconnected global economy, affecting organizations in a variety of industries. These interruptions may have far-reaching effects on a company’s financial performance in addition to its commercial operations. In addition to offering techniques to reduce the risks involved, this article seeks to give readers a thorough grasp of how supply chain interruptions affect corporate operations and financial performance.

MEANING OF SUPPLY CHAIN DISRUPTIONS 

Any incident or event that prevents information, services, or items from smoothly flowing through the supply chain network is referred to as a supply chain disruption.

It describes any situation or incident that stops the movement of products, services, or data inside a network of supply chains. These interruptions may happen at any time during the supply chain, from suppliers of raw materials to final consumers, and can lead to disruptions, shortages, higher expenses, and eventually affect the chain’s overall effectiveness and performance.

Disruptions to the supply chain can be divided into two categories: internal disruptions that occur within the company and external interruptions that occur outside the company.

TYPES OF SUPPLY CHAIN DISRUPTION

Disruptions to the supply chain can come from a variety of sources and take many different shapes. Typical forms of supply chain disruptions include the following:

  1. Natural Disasters: Incidents like hurricanes, floods, tsunamis, and wildfires can cause damage to transportation networks, destroy infrastructure, and force the closure of manufacturing and distribution facilities.
  2. Geopolitical Events: The movement may be impacted by trade disputes, tariffs, sanctions, war, terrorism, political instability, and changes in governmental policy. moving commodities across international borders, sour commercial ties, and cause bottlenecks in the supply chain.
  3. Supplier Issues: Delays in the delivery of components or raw materials might result from issues with suppliers, such as bankruptcy or sudden changes in production capacity.
  4. Transportation Disruptions: The supply chain as a whole may be impacted by delays in the delivery of goods caused by strikes, fuel shortages, accidents, port congestion, and other transportation-related problems.
  5. Demand Surges or Drops: Unexpected fluctuations in customer demand, such as sudden increases in orders or decreases in sales, can result in mismatches between supply and demand, which can cause delays in manufacturing and delivery.
  6. Cybersecurity Breach: Information technology system malfunctions, cyberattacks, or data breaches can impair critical data, interrupt the flow of products and services, and offerings.
  7. Quality Control Issues: Recalls, manufacturing halts, and supply chain interruptions may result from issues with product quality, safety, or compliance.
  8. Pandemics and Health Crises: Situations like the COVID-19 pandemic can result in worker shortages, manufacturing closures, travel restrictions, and interruptions to international supply chains.

IMPACT ON BUSINESS OPERATIONS

Disruptions to the supply chain can have a big effect on how businesses operate, impacting many different parts of what they do. Among these effects are the following:

  1. Production Delays: Supply chain disruptions may cause delays in the delivery of components, finished goods, or raw materials, which may cause production to halt or slow down. This may affect a business’s capacity to reach production goals and promptly complete orders from customers.
  2. Increased Costs: Expenses associated with carrying excess inventory, accelerating shipments, finding alternate suppliers, and putting emergency plans in place can all rise as a result of supply chain interruptions. These extra costs have the potential to weaken profit margins and lower overall financial performance.
  1. Customer Dissatisfaction: Customers may become dissatisfied and lose faith in the business as a result of delays in the delivery of goods or services. Customer loyalty and the company’s reputation may suffer as a result.
  2. Inventory Management Problems: Disruptions in the supply chain may result in inventory levels that are out of balance, with an abundance of certain commodities and a deficiency of others. This may result in ineffective inventory management, a lockup in working capital, and higher carrying costs.
  3. Operational Disruptions: When important vendors or partners in logistics are unable to deliver merchandise services as anticipated, it may cause daily operations of a business to be disrupted, affecting departmental productivity and efficiency.
  4. Risk of Loss of Market Share: Prolonged supply chain interruptions increase the likelihood that a company may miss out on sales opportunities, lose market share, and experience other negative effects. Those with more dependable supply chains could have an advantage over rivals.
  5. Legal and Regulatory Issues: When a supply chain is disrupted, there may be legal repercussions, including breaking contracts, missing deadlines, and breaking rules. Legal issues, fines, and reputational harm to a business may arise from this.
  6. Long-term Business Impact: A company’s financial performance, competitive position, and general viability may all be negatively impacted by protracted or severe supply chain disruptions. It might impair the business’s capacity to sustain connections with clients, vendors, and other business associates.
  7. Communication and Collaboration Challenges: Interruptions can make it difficult for supply chain participants to coordinate, make decisions, and solve problems. Both efficient crisis management and general operational efficacy may be hampered by this.

IMPACT ON FINANCE PERFORMANCE

A company’s financial performance can be significantly impacted by supply chain disruption in a number of ways, including:

  1. Increased Expenses: Supply chain interruptions frequently result in greater expenses for items like faster shipment, purchasing from more expensive alternative suppliers, keeping extra inventory on hand, or putting emergency preparations in place. The company’s profitability may be directly impacted by these added expenses.
  2. Revenue Loss: Supply chain disruptions may cause delays in completing client orders, which may result in a potential loss of revenue because lost chances to close deals. If there are delays or product shortages, customers can also look for other suppliers, which would mean fewer sales for the business.
  3. Inventory Write-offs: When there are disruptions in the supply chain, inventory levels might become unbalanced, with certain items having excess stock and others lacking. As unsold or outdated inventory builds up and negatively affects the company’s financial condition, this may lead to inventory write-offs.
  4. Contractual Penalties and Legal Expenses: If supply chain disruptions cause a party to miss contractual obligations, there may be penalties and legal expenses. Conflicts involving partners, suppliers, or customers may lead to legal action and more expenses.
  5. Long-Term Financial Impact: Extended or severe disruptions to the supply chain may have a long-term effect on the financial performance of the business, limiting its capacity to produce revenue and sustain long-term profitability. Stock performance and investor confidence may potentially be impacted by this.
  6. Working Capital Restraints: In order to minimize disruptions caused by supply chain disruptions, the business may need to store excess inventory or pay in advance for faster transportation. Money that may have been spent for other company endeavors is diverted by this.
  7. Business Continuity Costs: In order to avoid or lessen supply chain interruptions, businesses may need to make investments in business continuity and risk management techniques. These costs can have an adverse effect on their bottom line.
  8. Stock Market Reaction: When businesses see significant interruptions in their supply chains, investors may react negatively, which could lead to a drop in stock prices. The market capitalization of the company could be impacted if investors lose faith in its capacity to handle risks.
  9. Legal and Regulatory Repercussions: Disruptions to the supply chain may result in legal and regulatory repercussions, such as breaking contracts or neglecting to fulfill duties to customers. A company’s reputation and financial performance can be severely impacted by lawsuits, fines, penalties, and compliance expenses.

STRATEGIES FOR MITIGATION

Businesses can handle supply chain disruption and reduce its impact on operations and financial performance by implementing a number of mitigation techniques, such as:

  1. Diversify Your Supplier Base: Dependence on only one source might make disruptions more likely. Increasing the variety of suppliers helps lessen the effect of interruptions from a particular source.
  2. Supply Chain Insight: Put in place systems and technology that offer real-time insight into every aspect of the supply chain, including transportation, production status, and inventory levels. This visibility aids in identifying anticipate possible problems and make proactive mitigation strategies possible.
  3. Risk Assessment and Management: Perform thorough risk analyses of the supply chain to find possible weak points and put risk management plans in place to lessen their effects.
  4. Contingency Planning: To handle and minimize supply chain interruptions, create and update backup suppliers, logistics routes, and alternate sourcing choices.
  5. Cooperation and Communication: Create effective channels for cooperation and communication with consumers, logistical partners, and suppliers. Having solid connections and open channels of communication will make it easier to deal with interruptions in a cooperative and efficient manner.
  6. Inventory Management: Use agile inventory management techniques to balance supply and demand, keep ideal inventory levels, and lessen the effects of shortages and surpluses brought on by disruptions.
  7. Adoption of Technology: Invest in Supply chain resilience and agility can be improved by utilizing technology like blockchain, supply chain management systems, and predictive analytics.
  8. Financial Risk Management: To lessen any financial effects, assess your exposure to financial risk as it relates to supply chain interruptions and take into account risk transfer strategies such supply chain insurance.
  9. Technology Adoption: Supply chain visibility, traceability, and control can be improved by utilizing cutting-edge technologies like blockchain, data analytics, automation, artificial intelligence, and the Internet of Things (IoT). By facilitating real-time monitoring, predictive analytics, and prompt decision-making, these technologies improve resilience and lessen the effects of disruptions.
  10. Scenario Planning: Create and maintain scenario plans that take into account a range of possible interruptions and how they can affect financial performance and business operations.

CONCLUSION

Disruptions in the supply chain significantly affect financial results and commercial operations. Companies need to proactively identify risks, improve teamwork, use technology, and create strong contingency plans in order to successfully traverse these issues. Businesses may reduce the effects of disruptions, enhance financial performance, and preserve a competitive edge in the complex and unpredictable business world of today by putting these mitigation techniques into practice.

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BANKING

Five Ecobank affiliates win Bank of the Year 2023 awards and Ecobank Zimbabwe wins Global Award for Financial Inclusion in The Banker’s Awards 2023

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Five Ecobank affiliates win Bank of the Year 2023 awards and Ecobank Zimbabwe wins Global Award for Financial Inclusion in The Banker's Awards 2023

Five Ecobank affiliates win Bank of the Year 2023 awards and Ecobank Zimbabwe wins Global Award for Financial Inclusion in The Banker’s Awards 2023

Ecobank Benin, Ecobank Guinea, Ecobank Liberia, Ecobank Mali and Ecobank Togo were all named ‘Bank of the Year 2023’ in their respective countries.

Ecobank (www.Ecobank.com), the leading pan-African Banking Group, is proud to announce that Ecobank Zimbabwe has won the ‘Global Award for Financial Inclusion’ in The Banker’s Awards 2023. In addition, Ecobank Benin, Ecobank Guinea, Ecobank Liberia, Ecobank Mali and Ecobank Togo were all named ‘Bank of the Year 2023’ in their respective countries.

Five Ecobank affiliates win Bank of the Year 2023 awards and Ecobank Zimbabwe wins Global Award for Financial Inclusion in The Banker's Awards 2023

Ecobank SADC Cluster Head, Mr. Moses Kurenjekwa (2nd right) and Zimbabwe’s Head of Customer Experience, Mr. Tichaona Gandanhamo (2nd left) with The Banker’s Bank of The Year Award trophies for Benin, Guinea, Liberia, Mali and Togo. The five affiliates defied stiff competition to emerge the best in their respective markets. They were flanked by officials from The Banker Awards team.

Jeremy Awori, Chief Executive Officer, Ecobank Group, said: “These awards reflect the hard work of all Ecobankers across our Group and could not have been won without the support of our customers and partners. Ecobank Zimbabwe’s Global Award for Financial Inclusion 2023 also reflects the runaway success of its partnership with CARE Zimbabwe and UN Women. It is delivering financial inclusion to over 50,000 rural Zimbabwean women by enabling them to create commercially viable formal enterprises that are boosting local economies. I am also immensely proud of our affiliates in Benin, Guinea, Liberia, Mali and Togo for winning Bank of the Year 2023 awards. I am confident that they, along with all our other affiliates, will continue to deliver excellent banking experiences to all our customers.”

Five Ecobank affiliates win Bank of the Year 2023 awards and Ecobank Zimbabwe wins Global Award for Financial Inclusion in The Banker's Awards 2023 .

Ecobank SADC Cluster Head, Mr. Moses Kurenjekwa (2nd right) displays the first ever ‘Global Award for Financial Inclusion 2023’ trophy won by Ecobank Zimbabwe. Mr. Kurenjekwa was accompanied by Zimbabwe’s Head of Customer Experience, Mr. Tichaona Gandanhamo

Ecobank Zimbabwe’s programme provides financial inclusion and revolving loans to Zimbabwean women’s village associations engaged in grower’s schemes, grocery shops, horticulture and more. The sustainability of the initiative is guaranteed as it revolves funds repaid through its programme of flexible lending/credit terms and low interest rates. The runaway success of the scheme enabled it to expand its women entrepreneur beneficiaries from 7,500 to 52,500 during the first six months of 2023. The bank has created a financial ecosystem, with producers, buyers and suppliers using Ecobank’s digital channels for their transactions. In addition, it has created single market trade hubs at local levels, which will eventually be transformed into a regional market trade hub once the businesses grow to export level.

The judges of The Banker’s awards took account of numerous factors in their decision-making.

  • For the Financial Inclusion Award, they assessed banks globally – across both industrialised and developing economies – on how they address the challenge of including the poorest members of society in the financial system. They also took account of how the banks serving this segment perform a social function and their ability to potentially transform these customers into the high-margin customers of the future.
  • The Bank of the Year Awards focused on rewarding and promoting excellence in the banking community and the criteria assessed also included banks’ abilities to deliver returns, gain strategic advantage and serve their markets.

Ecobank’s awards were presented at The Banker’s 2023 Awards Ceremony, which was held on 30 November 2023 at the Sheraton Grand Hotel, London, UK.

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BANKING

How Kora Payment Link Helps Online Businesses To Grow

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How Kora Payment Link Helps Online Businesses To Grow

The advent of technology with the COVID-19 pandemic has increased the adoption and popularity of online businesses. This is owed to the ability to operate small and medium-sized businesses from anywhere across the globe – which alludes to the fact that the world is now a global village: How Kora Payment Link Helps Online Businesses To Grow.”

Therefore, there has been a meteoric increase in the number of online shoppers seeking products or services from the available businesses in the digital space.

This is evident in the emergence of e-commerce platforms that operate as an online marketplace for both buyers and sellers. It is also playing out in social commerce through the use of platforms like Facebook, Instagram, or X (Twitter) that people continuously use for their shopping experience.

By and large, online business is today a thriving venture that continues to generate a staggering income for businesses and the local economy.

One of the major perks of online businesses is the flexibility of their payments, such that merchants can offer a range of payment methods. The most common options are bank transfers or card payments, in which businesses provide their customers with bank account details to pay.

But as innovation continues to meet the evolution of online businesses, Kora is making payment strategy seamless for both merchants and their customers. This is through the Kora Payment Link.

What Is Kora Payment Link?

A Kora Payment Link is a clickable link that enables business customers to complete a purchase. This is offered as a digital link, which can be used across various social media platforms, websites, or other messaging tools.

How this works is that a customer is directed to a merchant’s online checkout page to complete their transaction anytime they use the Kora Payment Link. This link can be used for both a single transaction, as in a customer invoice and for multiple transactions, as a buy button on social media platforms.

It should be noted that the Kora Payment Link facilitates simple online payments as it does not require a website or code to create and use the link. Therefore, online businesses can easily create a payment link that takes customers directly to the online checkout page of the merchant.

Furthermore, the Kora Payment Link can be used for fundraising, donation, and subscription purposes.

Benefits Of Kora Payment Link To Online Businesses

  • Accept Payments Anywhere

You can receive payments from your customers across the globe through the payment link that you can easily share on social platforms or websites. This is also a “call to action” strategy to compel your customers to complete their purchase with you without delay.

  •  Keep Payments Simple

Customers do not have to log into a mobile app or website before paying. This is because they can easily click the link anytime and from anywhere to take them to the checkout page to complete their purchase.

  • Flexible Payment Options

Kora Payment Link provides online businesses various payment options tailored to their preferences. This can be bank transfers, payment cards, or other digital payment methods like Apple Pay or Google Pay.

Therefore, it is the volition of online businesses to design their payment links towards their preferred payment options. Hence attracting customers to complete their purchase with the knowledge that they can use certain payment gateway.

How Online Businesses Can Use Kora Payment Link

Here is a quick step for using the Kora Payment Link:

  • Create a Kora account and log in.
  • Navigate to “Payment Link.”
  • Enter your details and customize your link with certain preferences.
  • Preview your link and activate it.
  • Share your Kora Payment Link on social media platforms and other messaging tools.
  • Start receiving payments.

Conclusion

We can not overemphasize the importance of having a sustainable payment strategy for online businesses to attract more customers who would complete purchases with them. That is why Kora introduced a payment link which merchants can easily share with their customers for transactions.

Kora Payment Link is easy and free to use, and you can get started by creating a Kora account now. [site]

 

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