Free Digital Marketing Training in Akwa Ibom State for Youths

Akwa Ibom government in partnership with the Federal Government has announced plans to train 3,627 youths in Digital Marketing Training

Akwa Ibom government in partnership with the Federal Government has announced plans to train 3,627 youths in digital marketing as part of efforts to equip the participants with basic skills and tools to improve their lives.

Nse Udo Essien, commissioner for science and technology who made this known in Uyo, the Akwa Ibom State capital said the youths were drawn from the 31 local government areas of the state adding that the selection was done by the state ministry of youths and sports.

Essien who said the programme is a brain child of the Senior Special Assistant to the President on Sustainable Development Goals (SDGs) added that it would be facilitated by Google Nigeria through its vendor; Mind the Gap on a Public Private Partnership (PPP) basis.

“The programme will offer participants a wide range of practical workshops on digital campaigns, social media and content creation in addition to training on Google search, Adword, You Tube and Analytics,’’ he said.

According to him, the key objectives of the training include bridging the digital skills gap, job creation, digital skills transfer, targeting the poor and vulnerable unemployed and owners of youth in Small and Medium Scale businesses.

While thanking the Federal Government “for this great initiative,” he commended Governor Udom Emmanuel for “the generous provision towards the implementation of the training programme.”

Speaking, Bassey Essang, a representative of Google Nigeria said the youths should move important from merely having awareness about the social media to the position of acquiring knowledge and mastery of the digital space pointing to enable earn income from digital marketing skills.
Essang said the training would help to bridge the digital gap while assisting Small and Medium Enterprises to be taken to the digital space to enable them grow their businesses and make profit for themselves.

He explained that though the training will “be an entry level programme” participants would be provided with post training platforms for further engagement and hoped that it would impact positively on the lives of the youths.

A total of 117 youths selected from each of the 31 local government areas are taking part in the training programme.

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Ezeadichie Onyeka Michael is the Co-Founder of Haelsoft, a Professional Services Company in Nigeria that provides Information and Technology Services for small and big size companies in Nigeria(Africa). He is an Entrepreneur and Venture Capitalist with Expertise in Web Technology and Digital Marketing. He has developed & Implemented Digital Marketing Strategies(Campaigns) for top brands across sectors in Finance, Telecommunication, Ecommerce who operate in the African market. His professional experience includes key roles at Google Business Group(Nigeria), Google Women on the Web (Nigeria), Edubridge Consultant and Wild Fusion where he has trained over 500 Entrepreneurs on how to use various Web Technology products to succeed online. Customer centricity, User Experience, Conversion optimization are 3 pronged framework he applies around the often-frenetic world of web analytics to ensure that clients stay competitive in the market. He believes that investing in talent is the key to long term success for brands across Nigeria (Africa).

One thought on “Free Digital Marketing Training in Akwa Ibom State for Youths”

  1. pls government should also help me, I want to go for handmade training but I can’t go because I don’t have money, pls help

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