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Five key strategies to make eCommerce in Nigeria the engine of growth for delivery organizations



Five key strategies to make eCommerce in Nigeria the engine of growth for delivery organizations

Clearly, this is a critical time for post and parcel organizations. They need to prioritize the competitive edge o‑ered by delivery options to increase market share or, at the very least, investigate innovative solutions that will slow further parcel and package erosion.

Here are five areas of focus:

  1. Happy consumers

Above all, eTailers want happy customers, and the way to do that is through o‑ering greater control and predictability. Indeed, our study reveals that the three most important delivery provider features for eTailers all relate to consumer needs. Large and small companies alike were united on wanting services that allow their customers to choose delivery times.

This is echoed by shoppers themselves. In other research, 91 percent said an allocated delivery time was the most important shipping feature for them, and 74 percent said they would shop more online if they had more control over delivery.8 Consumer needs have to be at the center of everything as delivery organizations transform their eCommerce and digital capabilities.

2.Parcel returns impact financial returns

Research has found that about 30 percent of all products that are purchased online will be returned.9 Consumers want better returns options and services—81 percent would shop more with a retailer that made returns easy.10 Understandably, 79 percent of eTailers place returns capabilities among the most important criteria when evaluating a delivery provider.

Innovative returns services are now key di‑erentiators for delivery organizations. Singapore Post (SingPost) has recognized this as a key part of its expansion into eCommerce services. Last year it purchased 30 percent of Hubbed, an Australian company that uses hundreds of newsagents as hubs for the collection of eCommerce returns.11 SingPost revenue surged by 20.1 percent in the first half of the Group’s current financial year (2015 to 2016), much of this due to eCommerce growth which now accounts for 29 percent of total revenue.

3.Price intelligence

eTailers are not only highly sensitive about angry customers, they are equally sensitive about something else: price. The top reason eTailers give for sticking with one provider is to consolidate volume and get the best volume discount on price (70 percent). This suggests that post and parcel organizations should test volume discount levels to make sure they o‑er terms that will help promote eTailer exclusivity, or at least primary provider status. However, the top reason providers give for choosing to use multiple providers is also to get the best pricing (73 percent).

Price is both the biggest reason for remaining loyal and for shopping around-what should delivery organizations take from these findings?

Clearly, pricing o‑ers delivery organizations an excellent lever to capture market share. With 64 percent more parcels going to the primary provider, the key is to use pricing e‑ectively. The aim is not to be the only provider, but to move from being a second choice to first place. These organizations will need to be more sophisticated about price setting, leveraging as much information as possible. The right digital tools, particularly analytics, can help post and parcel organizations make smarter pricing decisions. This will not only help to maintain customer loyalty. Richer market data on how prices impact demand for services will help maximize profitability through faster, more evidence-based pricing decisions.


4.Segmented features

Whatever their size, eTailers want the best price—yet the needs of smaller and larger eTailers diverge in other areas. Our survey shows that as companies grow bigger the complexity and diversity of services they require increases rapidly. For example, larger eTailers are significantly more interested in services like warehousing and fulfillment, onsite installation of purchases. This suggests that while basic services are sucient to capture smaller businesses, more robust features will be necessary to keep them as they grow. Properly segmenting customers to develop targeted products will be the key to win both the price and feature battle.

5.Cross-border easiness

Finally, one critical area that requires post and parcel organizations to customize their o‑erings is cross-border business-to-consumer (B2C) eCommerce. Globally, this market is set to grow to US$994 billion by 2020, when it will represent 29 percent of all B2C eCommerce. Seventy-eight percent growth is forecast to come from new customers in emerging markets, particularly those in the Asia-Pacific region. These new cross-border shoppers have di‑erent needs and expectations compared to traditional cross-border customers.

Tailoring services has become critical for global eTailers to successfully take advantage of these new market opportunities. Providers that ensure seamless, simplified and reliable international delivery services will quickly become the primary and preferred provider that eTailers seek. Despite identifying the importance of cross-border services, only 26 percent of eTailers fill out the required customs documentation for customers online and, in general, cross-border services scored low satisfaction ratings in our survey.

Global integrators are already investing heavily to localize and improve the eciency of cross-border services. FedEx, for example, has purchased Bongo International, a cross-border technology provider with capabilities such as duty and tax calculations, export compliance management, fraud protection, currency services and local language interfaces.13 This followed UPS’s acquisition of a similar company, i-parcel, in mid-2014.14 Both acquisitions provide localized look-and-feel plus fully-landed total prices—seamlessly integrated into eCommerce websites.

This kind of customization helps merchants attract more business and makes international shopping much easier for consumers, thereby fueling ever-greater use of cross-border delivery services.

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Wild Fusion has been named one of the top digital agencies in the world




Wild Fusion has been named one of the top digital, creative and marketing agencies in the world by Clutch, the leading B2B rating and review platform.


The new report by Clutch highlights the top-performing creative and digital agencies in 14 industries across several countries. The industries are automotive, business services, dental, e-commerce, education, financial services, financial technology, healthcare, hospitality, legal, nonprofit, real estate, and retail.

Nigerian digital marketing agency, Wild Fusion has been named one of the top creative and marketing agencies in the world across 14 industries, according to Clutch, a global rating platform.

About the award, Abasiama Idaresit, CEO, Wild Fusion , said, “We are honoured to be featured on this elite list of world-class agencies. We continue to lead through digital innovation and our expertise in social and digital marketing. This further proves that we are on the right path of prosperity for Nigeria and Africa.”

Click here to read more: Africa’s Wild Fusion Named Top Non-Profit SEO Company by Clutch


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Interesting facts about Nestoil Group and EPCC services in Nigeria 






Nestoil is Nigeria’s largest indigenous Engineering, Procurement, Construction and Commissioning (EPCC) Company in the Oil and Gas sector. Nestoil group is divided into 4 categories:


  • Nestoil
  • IMPAC Engineering
  • B&Q Dredging
  • Energy Works Technology (EWT)
  • Hammakopp Consortium



Nestoil was incorporated in 1991. Nestoil is Nigeria’s largest indigenous Engineering, Procurement, Construction and Commissioning (EPCC), Oil and Gas Engineering Company


IMPAC Engineering


IMPAC Engineering  has over 18 years of experience offering a broad range of engineering services and consultancy services, which include, but not limited to: feasibility studies; concept/basic design; Front End Engineering Design (FEED); Detailed Engineering Design (DED) and project and construction management in the energy industry.


B&Q Dredging

B & Q Dredging is an indigenous dredging company incorporated in 2005.They provide specialized engineering services in the following areas: Dredging, Flood and Erosion Control, Shore Protection and Consolidation, Sand filling of road embankments, River Crossing, Sweeping of Wellheads Slots and Access Channels

Energy Works Technology (EWT)


Energy Works Technology (EWT) is a private company incorporated in Nigeria in 1999. EWT’s capabilities include a full range of fabrication services for certified process packages and steel structures. Energy Works Technology (EWT) is a leading process Equipment Manufacturer, Steel Fabricator and Oil & Gas EPCI (Engineering Procurement Construction and Installation) service provider in Nigeria & West Africa.


Hammakopp Consortium

Hammakopp Consortium was incorporated in 1999 and are experts in developing projects.  They are experts in developing projects from the pre-feasibility phase through conceptual design and FEED studies, detailed design, procurement, construction and project management and implementation.It is one-stop-shop for Civil Construction, Maintenance & Fabrication, Environmental & Sewage treatment and other services in Nigeria.


Click here to know more about Nestoil


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Top 5 fastest African Growing Companies




Wild Fusion

Wild Fusion is credited with kickstarting Nigeria’s Digital Marketing revolution. Established by Abasiama Idaresit, a Nigerian digital marketing showcasing business visionary and evangelist, Wild Fusion was one of the most punctual completely coordinated digital advertising organizations in sub-Saharan Africa. Wild Fusion, which was established with no outside venture, broadly helped a Nigerian independent company develop its incomes from $1,000 to $100,000 in a few months with imaginative Internet advertising. The organization administrations customers like Visa V +0%, Samsung, Vodafone VOD +0%, Pepsi and Unilever in Nigeria, Kenya and Ghana. Wild Fusion gains imaginative focuses for presenting and advancing digital advertising in Africa and for cand for disrupting traditional marketing across the continent. Numerous Nigerian and African organizations presently devote a greater amount of their spending limit to digital marketing.


Taxtim is a South African online virtual duty partner and assessment arrangement administration that enables you to finish expense forms rapidly and effectively without counseling with a physical duty expert. Tim, the virtual assessment colleague, asks clients basic, plain language questions, and dependent on the appropriate responses, Tim rounds out your arrival accurately, for a most extreme expense discount. Documenting government forms in South Africa can be a long and tiring procedure. TaxTim, with its computerized help gives an advantageous answer for citizens for a yearly expense of $20. Marc Sevitz, a certified Chartered Accountant and charge expert, and Evan Robinson, a designer and programming engineer in 2011, established TaxTim.


Rasello, founded by Tanzanian software entrepreneur Natalino Mwenda, is a cloud-based Customer Relationship Management (CRM) tool that lets business owners interact and manage customer records, automate customer retention and communication. 
You add your clients; Rasello automatically identifies customers who need birthday reminders, loyalty programs, service cycle renewals, etc. 

The software can be used via devices such as PCs, tablets, and smartphone


Triggerfish is Africa’s biggest Computer Generated (CG) movement organization. It was established in 1996 as a boutique stop-outline activity studio and begun by creating TV plugs for South African organizations. In 2001, the organization created liveliness for the principal season of Takalani Sesame Street, the South African rendition of kids’ TV show Sesame Street. Triggerfish has likewise created activity for the U.S Sesame Street. A year ago, the Cape Town-based liveliness studio created its first element film, Adventures of Zambezia, a motion picture that recounts to the tale of a youthful, gullible yet rich hawk who leaves the barren desert where he lives with his dad in quest for activity and experience in the renowned feathered creature city of Zambezia. The motion picture was screened in any event 25 unique nations and pulled in over $22.1 million, as indicated by film industry magic. Triggerfish wins inventive focuses for utilizing innovation to empower imagination in structure the best movement studio in Africa.

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