A man tries to login to the Facebook social media website in Cairo, Egypt, January 24, 2016. In 2011, activist Esraa Abdel-Fattah helped ignite revolution on the streets of Egypt and was nominated for a Nobel Peace Prize. Five years after the fall of autocrat Hosni Mubarak, she is shunned or insulted by Egyptians on those same streets. Picture take January 24, 2016. REUTERS/Stringer EDITORIAL USE ONLY. NO RESALES. NO ARCHIVE.


Starting on Monday, 9th April, Facebook plans to inform their 87 million global users whose data have been shared by Cambridge Analytica that their privacy has been breached.

According to Facebook, most of the affected users (over 70 million) are in the United States. However, there are 16 million scattered in various other countries across the continent. From Monday, all 2.2 billion Facebook users will receive a notification on their news feeds titled ‘Protecting Your Information,’ with a link notifying them of installed applications capable of sharing their vital information.

While notifying its users of their installed applications, Facebook also intends to propose to each user an option of total shut down of these applications or the ‘turn off third-party access’ to their Facebook application.

Two days ago, Facebook revealed that the data of South Africans was obtained by Cambridge Analytica through an application called “thisisyourdigitallife” that was developed by Cambridge University academic Aleksandr Kogan as a personality test. A total of 59,777 users who downloaded the application in South Africa are at a potential risk.

Last month, Facebook announced it was suspending Cambridge Analytica and its British parent company, Strategic Communication Laboratories, from its platform after the data company secretly obtained data from over 70 million users of the social media platform.

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Ezeadichie Onyeka Michael is the Co-Founder of Haelsoft, a Professional Services Company in Nigeria that provides Information and Technology Services for small and big size companies in Nigeria(Africa). He is an Entrepreneur and Venture Capitalist with Expertise in Web Technology and Digital Marketing. He has developed & Implemented Digital Marketing Strategies(Campaigns) for top brands across sectors in Finance, Telecommunication, Ecommerce who operate in the African market. His professional experience includes key roles at Google Business Group(Nigeria), Google Women on the Web (Nigeria), Edubridge Consultant and Wild Fusion where he has trained over 500 Entrepreneurs on how to use various Web Technology products to succeed online. Customer centricity, User Experience, Conversion optimization are 3 pronged framework he applies around the often-frenetic world of web analytics to ensure that clients stay competitive in the market. He believes that investing in talent is the key to long term success for brands across Nigeria (Africa).

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