BUSINESS
Eunice Learns How To Run An Online Store In 8 Easy Ways
Eunice Learns How To Run An Online Store In 8 Easy Ways
Hey there! I’m Mark, your incorrigible tech lover who loves to write in his diary: “Eunice Learns How To Run An Online Store In 8 Easy Ways.”
How many of us have done really weird and out of the box things for love?
Mine wasn’t love exactly. But it definitely was profound admiration. The kind that caused my heart to race.
Typically, Sunday afternoons in my vicinity are characterized by tranquility, unless there happens to be some festivity or gathering taking place. Today was no exception; it was quiet in every sense of the word. The power outage that had persisted since morning – at least until I left for church – contributed to the stillness. I decided to say no to the boredom and ambled to my friend’s house in the next street. At least we could watch the evening match between Chelsea and Arsenal. Little did I know I was going to see a walking goddess. Eunice. In the garden of life, she’s the most exquisite rose, with petals as soft as dawn’s first light. Her eyes, like twinkling stars, left me in awe. Her elegance could cause even monks to turn and stare in admiration. In her presence, I found poetry and romance, and I realized that beauty, in all its glory, had taken the form of a lady. Regrettably though, she was only visiting her cousin (my friend) and flying back to Abuja later that afternoon. We exchanged pleasantries and she complimented my fragrance. As soon as she left, I lost interest in the Chelsea and Arsenal match and immediately bombarded my friend with a barrage of questions about her life. To my surprise, she recently graduated from school and harboured a strong desire to launch an online store, but lacked knowledge on how to proceed. As soon as I heard this, I knew it was my chance to shoot my shot. Without hesitation, I requested her email address so that I could draft a letter of advice for her startup endeavor – what better way to connect with her?
Here’s a sneak peek of my love letter:
“My dear Eunice,
I am Mark. We had the pleasure of meeting briefly at your cousin’s abode last week. I hope this message finds you well? Please pardon my intrusion into your privacy but after observing your charming personality during our short conversation, I couldn’t resist mentioning you to your cousin. Congratulations on your recent academic achievement! Your brilliance is matched only by your beauty. Your intention to run an online store has piqued my interest, and I would be delighted to offer some guidance in eight succinct steps that will aid you in launching and managing a successful e-commerce platform.
- Choose Your Niche And Know Your Competition: To run a successful online store, choose a niche and research your competition. Find in-demand products, price them strategically, and create a comprehensive business plan. Identify your target audience through buyer personas and customer surveys. Choose the right products and business model for your budget and fulfillments preferences. Balance profit margin with customer affordability to stand out in a competitive market. A well-thought-out strategy and understanding of your niche and audience are key to success in e-commerce.
- Choose The Right Sales Channels: Choosing the right sales channels is crucial for your online business. Consider having your own online store for higher profit margins and valuable customer data. Online marketplaces like Amazon and Etsy offer exposure but come with fees. Facebook Marketplace can be powerful but has transaction fees. Social media platforms can drive sales through engagement, and B2B is ideal for bulk selling. PEPPA platform offers secure transactions through an escrow service for smoother exchanges. I saved the best for the last. You can sell your products on the PEPPA platform. PEPPA is an excellent escrow service that acts as a neutral intermediary, holding the funds of a buyer in trust until both parties fulfill their obligations. PEPPA ensures trust and security, reducing the risk of fraud and disputes, and facilitates a smoother exchange of goods or services in e-commerce. You can create an account and download the app. Then make use of the PEPPA ONLINE STOREFRONT to sell your products.
- You Can Create your online Store: An online store provides shoppers the opportunity to purchase products through web browsers or mobile apps. To ensure success, it’s crucial to start with the basics. Create essential pages like product listings, an ‘About’ section, ‘Contact’ details, and an ‘FAQ’ to instill trust in potential customers. Think of your online store as a physical shop on a busy street. Just as a captivating storefront attracts in-person shoppers, your website’s design, user interface, and overall user experience are equally vital in the digital world. Make sure your website design is responsive, accessible, and visually appealing across various devices. Prioritize intuitive navigation with clear categories, search bars, and organized menus to guide visitors efficiently. High-quality imagery showcasing products from multiple angles enhances the online shopping experience. In order to achieve these, you can get a programmer to create a website for you.
- Efficient Inventory Management: This is the core of e-commerce success. Invest in inventory management software for real-time tracking, which prevents overselling and backorders. Additionally, leverage data and market trends for demand forecasting, and cultivate strong relationships with suppliers to maintain a steady product flow and minimize shortages.
- Set up Smooth Payment Options: To ensure the success of an online store, it is important to provide customers with multiple payment options, including credit cards, digital wallets, and buy-now-pay-later choices. Among these options, credit and debit cards are most favored by shoppers. In addition to this, integrating digital wallets can streamline purchases while guest checkout features reduce friction for first-time buyers.
- Set Up A PEPPA Account: With the prevalence of online scams, the establishment of trust with customers is pivotal when running an online store; hence security measures must be implemented effectively. PEPPA is very ideal in this regard. Naturally, the high rate of online scams has made it difficult for buyers to trust sellers online. This should be a discouraging factor, but thanks to PEPPA, you can get your buyers to trust you easily. All you need do is create a PEPPA account and download the app. Intimate your buyers of PEPPA’s presence and watch how they easily trust your brand. PEPPA turns hesitant customers into your loyal marketers!
- Choose And Be Clear On Your Shipping Methods: When it comes to shipping, meeting modern customer expectations is crucial. Customers often expect fast and free shipping, and if you don’t meet those expectations, they might abandon their purchase. To address this, ensure your shipping and return policies are transparent and easy to understand. Display shipping costs upfront and provide estimated delivery times. Offering a lenient return policy can enhance customer confidence. Evaluate different couriers, packaging materials, and shipping zones to reduce costs. However, for businesses eyeing international markets, a well-planned international shipping strategy is imperative. This strategy involves deciding where you’ll ship, understanding the rules and regulations of each destination country, and assessing the costs involved in delivering products to customers across borders.
- Promote your Store: Once you’ve solidified your product offerings and the logistics of how these products will reach your customers, it’s crucial to establish a sound e-commerce marketing strategy to spread the word about your online store. To enhance the visibility of your online store, prioritize social media platforms and produce premium content. Construct a comprehensive advertising plan and leverage CRM to tailor the shopping journey according to individual preferences. Customer Relationship Management (CRM) is a valuable tool for gathering and analyzing customer data. Employ chatbots and email marketing campaigns for prompt customer support, thereby fostering engagement among customers. It is also very necessary that you establish a robust email list as it is key to the success of your online store.
These steps are not arbitrary but they definitely will go a long way in helping you set up your online store! Don’t forget to create an account with PEPPA, they are ideal for building trust with your customers when it comes to e-commerce transactions. I trust you will do remarkably awesome and I wish you all the best in this endeavor.
Warm regards,
Mark.”
Eunice successfully started her online store and is doing incredibly great! Thanks to my advice and PEPPA, she gained good traction right from the early days. The only sad news is she’s married with a boy and I’m not the groom.
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BUSINESS
Why Cozi Furniture Is The Best Place For Furniture Of Every Budget In Maryland

Furniture enhances a home’s beauty, as it tends not just to occupy space but to give it a look that exudes comfort. But there has always been a narrative that high-quality furniture comes with a high cost, as it is mostly for high-end users—this is not entirely true, as you can get furniture pieces within your budget without breaking the bank. One furniture store that is changing this narrative and making affordable, top-quality furniture available to the residents of Maryland, D.C., Virginia, and its environs is Cozi Furniture.
Who Is Cozi Furniture?
Cozi Furniture is the leading furniture store in the DMV area, offering quality home furniture at affordable prices. It has a physical store in New Carrollton, Maryland, and an online store where you can conveniently shop for your furniture products. These are furniture from reputable brands like Ashley Furniture, Crown Mark, and Coaster 22 Premium.

Why Cozi Furniture Is The Best Place For Furniture Of Every Budget In Maryland
Cozi Furniture offers bedroom sets, living room sets, mattresses, home office sets, dining room sets, entertainment sets, outdoor furniture, and accessories in various forms and styles.
What Makes Cozi Furniture The Best Furniture Store For Every Budget?
1. Affordable Prices
Cozi Furniture understands that budget is a top concern for many customers. Hence, it is committed to offering affordable prices on all the furniture pieces at its store. From sofas and loveseats to dining tables and bedroom sets, there is a wide range of furniture for every budget.
Notably, the furniture prices at Cozi Furniture are not what you can describe as “too good to be true” because all the products at the store are of high quality. Its furniture is made with top-quality materials and crafted with attention to detail, ensuring that every piece is stylish and durable. This makes Cozi Furniture the best place to buy furniture in Maryland.
2. Furniture Financing Program
In its bid to make high-quality furniture available to everybody, Cozi Furniture introduced a financing program called “Buy Now Pay Later” that allows you to get your preferred furniture and pay over 48 months with 0% interest. This means that you can purchase any furniture at the store without any down payment, with the opportunity to spread your payment across about four (4) years.
Therefore, you can get the furniture and pay monthly until you complete the payment. This flexible payment plan enables you to afford that comfy Warnerton Living Room Set or the 12-inch Ashley Hybrid King Mattress at the store.
3. Discounted Sales
Cozi Furniture is offering its furniture pieces at discounted prices. So you can save up to 23% on the furniture you buy from the store—both online and offline. For instance, the Mindanao Power Reclining Sofa that used to sell for $1,538 will be available for $1,183. This also applies to the Bolanburg Dining Set and other accessories at the store.
4. Return And Refund Policy
While Cozi Furniture upholds the sale and delivery of top-quality furniture, the company also has a return and refund plan in the event that you’re unsatisfied with the furniture delivered to you. Therefore, you can either request an exchange or ask for a refund. All these are to ensure the optimum satisfaction of its customers.
Cozi Furniture clearly understands the value of spending money on a product, which is why ensuring that the furniture gets a high-quality product in a good state is a greater priority.
Conclusion
Cozi Furniture is undoubtedly the ultimate destination for affordable, high-quality furniture in Maryland. The store is open to customers of every budget, and various features ensure that you create a beautiful and functional home.
Contact Cozi Furniture today to furnish your home with style and class.
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BUSINESS
DealMakers AFRICA Recognizes Top Mergers, Acquisitions, and Dealmakers in West Africa

West Africa’s most significant mergers and acquisitions, along with the financial and legal advisers behind them, have been recognised in the recently released 2024 DealMakers AFRICA Annual Awards. The awards highlight transactions that have shaped the region’s corporate landscape, acknowledging the firms and individuals driving complex deals across industries.
The DealMakers AFRICA awards are determined primarily by objective criteria, assessing the value and number of transactions recorded. However, three categories—Deal of the Year, Private Equity Deal of the Year, and Individual DealMaker of the Year—are selected based on nominations from advisory firms. These are evaluated based on factors such as deal complexity, transformational impact, and potential value creation.

DealMakers AFRICA Recognizes Top Mergers, Acquisitions, and Dealmakers in West Africa
In the West Africa Deal of the Year category, four major transactions were shortlisted. These included Olam Agri’s acquisition of Avisen, Chappal Energies’ purchase of Equinor’s Nigerian business, Renaissance Africa Energy’s acquisition of Shell Petroleum Development Company of Nigeria, and the acquisition of Flour Mills by Excelsior Shipping. The winning deal in this category was the acquisition of Shell Petroleum Development Company by Renaissance Africa Energy, a transaction that aligns with Nigeria’s broader objective of increasing local participation in the energy sector. The deal saw ownership of critical onshore assets consolidated under a consortium of Nigerian companies, reinforcing local players’ roles in the industry. PwC Nigeria, Banwo & Ighodalo, Clifford Chance, White & Case, and G. Elias served as advisers on the transaction.
For the Private Equity Deal of the Year, three deals were in contention, including CardinalStone Partners’ exit from i-Fitness to Verod, Verod and its partners’ investment in Moniepoint, and Adenia Partners’ sale of Cresta Paints to Uhuru Investment Partners. The award was given to CardinalStone Partners for its exit from i-Fitness to Verod, a deal expected to drive i-Fitness’ next growth phase through Verod’s operational expertise and financial backing. The transaction was facilitated by Rand Merchant Bank Nigeria, CardinalStone Capital Partners, Udo Udoma & Belo-Osagie, and Olaniwun Ajayi.
The Individual DealMaker of the Year award, sponsored for the second consecutive year by PSG Capital, recognised five shortlisted professionals: Akinola Akinboboye of Deloitte, Ayotunde Owoigbe of Banwo & Ighodalo, Azeezah Muse-Sadiq of Banwo & Ighodalo, Daniel Adeoye of Verod, and Yewande Senbore of Olaniwun Ajayi. The award went to Daniel Adeoye, a partner at Verod, for his role in executing high-value transactions in the region.
Adenia Partners’ acquisition of Air Liquide subsidiaries across Africa was recognised with the DealMakers AFRICA Special Recognition award. The deal spanned 12 countries across three regions, with Adenia committing up to €30 million over the next five years to strengthen and expand the newly formed entity, Erium. The transaction was advised by Decrop Consulting, Asafo & Co, Fidal Avocats, Deloitte, DPGS & Alliance Partners, and ClassM.
The awards also acknowledged the top-performing financial and legal advisory firms in West Africa’s mergers and acquisitions landscape. PwC emerged as the leading financial adviser by deal value, followed by Rand Merchant Bank Nigeria, Citigroup Global Markets, and Treadstone Resource Partners. Rand Merchant Bank Nigeria and Stanbic IBTC Capital shared the top spot for financial advisory by deal activity.
Banwo & Ighodalo was named the top legal adviser by deal value, ahead of Clifford Chance, G. Elias, and White & Case. In terms of deal flow, Banwo & Ighodalo secured the top position, followed by Olaniwun Ajayi and Herbert Smith Freehills.
For equity transactions, Stanbic IBTC Capital was ranked the top financial adviser by transaction value, while Templars led as the top legal adviser in the same category. In debt transactions, Afreximbank ranked highest by value, while Olaniwun Ajayi led in legal advisory.
DealMakers AFRICA, which launched its awards in 2000 in South Africa and expanded to the rest of the continent in 2008, continues to highlight key transactions that shape African economies. The latest rankings reflect the growing sophistication of West Africa’s mergers and acquisitions landscape, as local and international firms navigate complex deals that are reshaping industries across the region.
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African Development Bank signs $45 million grant agreement with Chad for asphalting of the Kyabé-Mayo road section

The African Development Bank (www.AfDB.org) and the government of Chad have signed a grant agreement worth $44.9 million to finance the asphalting of the 49.5-kilometre Kyabé-Mayo section of the Kyabé-Singako road, including the construction of a 55-metre bridge.
The agreement was signed in N’Djamena on 19 February 2025 by Tahir Hamid Nguilin, Minister of State for Finance, Budget, Economy, Planning and International Cooperation, and Claude N’Kodia, the Bank’s Acting Representative in Chad. Several members of the Chadian government were also present, including the Minister for Infrastructure, Access-Improvement and Road Maintenance, Amir Idriss Kourda, and the Secretary of State for Finance and Budget, Ali Djadda Kampard. Also present was a delegation from the International Monetary Fund, led by its head of mission for Chad, Julien Reynaud,

African Development Bank signs $45 million grant agreement with Chad for asphalting of the Kyabé-Mayo road section
The funding will support one of the Chadian government’s key development objectives through strategic infrastructure improvement.
“The [Moyen-Chari] region, including Kyabé, Singako and Am Timan, has strong economic potential. It is Chad’s main agricultural basin and livestock area, rich in fish resources. Fish are supplied from Moyen-Chari to a large part of the country’s south and even to foreign markets,” stated Nguilin, also the Bank’s Governor for Chad.
The road project will open up southern and eastern regions of Chad, reduce vulnerability, and strengthen the resilience of local populations, especially women and young people. It will improve the transportation of goods and people between Kyabé and Singako by providing an all-weather road, facilitating the flow of agricultural and animal products from the rich areas of Moyen-Chari and Salamat to the consumer centers of Sarh, Moundou, N’Djamena and Abéché. It will also enhance accessibility to Moyen-Chari from neighboring Sudan.
The agreement paves the way for support from the Islamic Development Bank to finance the second section of the 205-kilometer Mayo-Singako-Am Timan at an estimated cost of $275.5 million.
“The African Development Bank is a strategic partner of Chad, particularly in the transport sector. The construction of the road section will reduce the overall cost of transport in Moyen-Chari […] and improve the living conditions of local people thanks to easier access to health and education facilities and to the country’s main consumer centers,” said N’Kodia.
The Kyabé-Mayo section of the Kyabé-Singako road is one of the missing links in the N’Djamena-Moundou-Sarh-Kyabé-
The African Development Bank Group remains a strategic financial partner for Chad, with its strategy paper focusing on two priority pillars: developing infrastructure to achieve strong and diversified economic growth and promoting good governance to increase the effectiveness of public action and the attractiveness of the economic environment.
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