Digital Content Services

Consumers increasingly expect anytimeanywhere-anyhow access to content, due largely to the proliferation of new technologies and handheld devices. This expectation has increased the urgency among companies across all industries to win and engage talent, customers and potential clients. This new digital frontier means that companies must create, store, share and access digital content quickly, efficiently and securely if they are to compete effectively. They must be able to distribute digital assets to multiple devices across all major channels. That in turn requires having in place an endto-end supply chain infrastructure to drive and secure revenue growth.

Service providers need a scalable, customizable platform to enable services to complement existing networks. They must find ways to manage and deliver content in a high-quality and cost-effective manner. How Accenture can help Accenture Digital Content Services is uniquely positioned to help companies increase the value of digital media through an end-to-end suite of integrated digital media solutions. A critical component of Accenture’s digital media business is Origin Digital, an Accenture company, acquired in 2008. As the leading global IP broadcasting company, Origin Digital has enabled many of the world’s largest companies to manage the delivery of their video content to any device, in any format. Origin Digital has developed unique media delivery solutions to address a range of communication needs: OEM Odaptor Makes multi-screen, multi-platform viewing a reality for a mainstream audience. This solution offers a flexible, Web-based application that enables ready aggregation, transformation, management and distribution of digital media and video assets. Odaptor is independent of any single encoding solution, which enables us to swap out, adopt new standards and use leading encoding software without material impact to end users.

Intelligent Video Solutions (IVS) A customizable, end-to-end solution that incorporates the Odaptor back-end technologies with the addition of another layer of functionality, a front-end media player. The IVS model enables companies to collect, organize and distribute video and traditional media through an accessible and controlled Web-based environment. Companies can provide high-quality multimedia communications, improving message delivery and reducing travel costs required for face-to-face communications. The platform also provides authorization controls for access to content.

Event Services Our event services provide a full range of event production for live, prerecorded, ondemand, and 24/7 online broadcasts. With its state-of-the-art facilities, Origin Digital uses industry-standard broadcast and production gear, allowing us to apply the same high availability and quality of service seen in broadcast to the IP delivery space. Global Content Distribution Network (CDN) Aggregation Our distribution network enables an organization to balance the capabilities of available CDNs to leverage their strengths and compensate for some of their limitations, such as scale, reach, format, security and analytics. Origin Digital has established relationships with the major CDN providers so Accenture can offer access to the leading platforms in the industry, providing flexibility to help meet our clients’ business needs.

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