‘Consumers’ Interest in e-Commerce on Increase’



Vendors to Jumia Nigeria have attested to the rapid growth of e-Commerce in Nigeria.
They attributed it to the rising interest of Nigerians in e-Commerce business, coupled with the flexibility and technology innovation with which Jumia Nigeria is driving online trade in the country.

Most of the vendors, who spoke during Jumia’s sixth anniversary celebration in Lagos, commended the company for the opportunities it gave them to grow their business, the Nigerian economy and to impact on the lifestyles of online consumers.

Speaking on the business growth, one of the vendors, Mr. Chinonso Olejeme, who trades on household electronics, said prior to joining Jumia, he makes sales of about N300,000 monthly, but that since he joined Jumia three years ago, sales have increased and he makes as much as N2 million profit in a month.

According to him, the sales can grow to as much as between
N26 million and N32 million during promos like Jumia Black Friday Promo sales.
“Prior to joining Jumia, I had offline stores in Ejigbo and Alaba, selling household electronics, but Jumia has boosted my sale to over 300 per cent in the last three years.

“With Jumia Nigeria, the issue of struggling to make good sales is no longer a challenge for me but the challenge for me now has been the ability to meet up with sales demands that have increased since I joined Jumia.

Before joining Jumia three years ago, I also had a small online shop called Zit.ng but the sales was very small compared to what we presently sell on the Jumia platform. I reluctantly joined Jumia in 2015, but today the narrative has changed as sales volume has increased tremendously,” Olejeme said.

Speaking on the support level from Jumia, he said he had been getting support from Jumia through Jumia loans, which he said helped him to buy more goods to meet up with the sales and supply demand.
Another Jumia Vendor who is the Managing Director, 21 Attire, a fashion design company, Mr. Trust Osunde, said he had been in the business of producing female attires both for corporate and casual outfit, before joining the Jumia online platform, where his sales volume and profit margins have increased greatly.

Jumia e-Commerce platform has the ability to scale up businesses Jumia and the platform has given me the opportunity to trust in them the more.

“I see online shopping dominating the trade in Nigeria. The e-Commerce business is on the rise and I see it as a business that will continue to grow,” Osunde said.

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