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Africa, venture capital, and the digital horizon

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Africa, venture capital, and the digital horizon

Africa, venture capital, and the digital horizon

What Africa’s Investors are looking out for in Entertainment and Media

When a market boasts $3.8 billion in spend with a Compound Annual Growth Rate (CAGR) eclipsing 15.7%, I notice.
Growth of this magnitude happens with the maturation of market-moving forces: consumers, technology, infrastructure and governmental support. Essentially, the seed of marketplace success finally has the right soil to grow.
And that’s what makes the above figures so awesome, and frankly, appetizing.
In Nigeria, these billions spent refer to the Entertainment and Media market. Without exception, E&M segments are rocketing up a hockey-stick growth curve and are forecasted to continue among the top two fastest growing E&M spend markets for the next half decade. More remarkable is that, according to PwC1, internet makes up nearly 50% of this spend.

Said another way: Internet-segment spend was nearly $2 billion last year – with only 3% of Nigerians having fixed broadband access, and even then that access being centered in the largest metros. This means that multiples of billions in spend, with healthy growth forecasted, is basically driven by mobile internet users. Digital content and the subsequent advertising and brand exposure are, for the first time, accessible by the majority of Nigerian consumers, on their mobile devices.
Showing no signs of letup and maintaining incalculable reach, here are the digital media trends I’m looking out for as an investor.

Global as a market
I’ve written before about Africa’s potential to boast more billion-dollar startups than anywhere else on the planet. Taking it a step further, I’ll wager that many of these success stories will exist as digital media plays. The requisite developed economy trappings (access to capital, infrastructure, education) that perennially inhibit massive scale are muted in the digital world.
Application and cloud delivery, with accessible markets in the billions finally level the playing field.

Tress, a hairstyle inspiration and community app for black women, reaches an underpenetrated and underserved global market. Although originally built for the African consumer, digital reach has opened up access to users in developed markets making the platform scalable by serving the hair-care needs of black women globally. Word of mouth and localized applicability (tagging salons and locally available hair products) have allowed the platform to become relevant no matter the user’s geography.

Whereas peripheral markets have generally been consumers of content or laggards from true innovation standpoint, the global market dynamic enabled by digital’s rise mean that emerging technology can finally come from emerging markets. Virtual and augmented reality, for example, are globally evolving with an entirely decentralized ecosystem of research and design, marketing and consumption. Why not a Virtual Reality/Alternate Reality lab in Lagos? Imisi 3D is doing just that by building a community of VR content creators in Nigeria, incubating VR/AR businesses and content, and marketing these to a global audience.

Traditional Content Goes Digital
The extinction of traditional media and its tried-and-true methods of information delivery, seemed a surety with the digital revolution dawn. But, it didn’t die, it just got savvy. As Ogilvy Media Influence remarks “Traditional media companies evolved from being in the paper business, to being in the information business.” Instead of blunt campaigns with untargeted, non-personalized and limited segmentation, traditional media has wizened up – serving the right content, in the right format, to the right segment at the right time. Often digitally.

Sliide App, with over 40,000 monthly active users, is changing news consumption by introducing lock-screen content delivery. With users themselves pre-selecting categories of interest (with ESPN, Vanguard, BBC and The Guardian as participating publications). Sliide modernizes distribution of traditional media and creates an unprecedented level of engagement with a three-pronged approach of friction-less mobile delivery, personalization and rewards. Udiit.com represents the coming-of-age of traditional content delivery. The digital content provider allows religious institutions to reach a wider audience and helps church-goers discover and download sermons on their mobile devices. While niched, Udiit is transformational in its approach to content consumption, broadening addressable audiences via the power of a digital dynamic.

Empowering through Digital
As media delivery changes, digital enhancement has raised personal, civil, commercial and social empowerment to unprecedented levels. Connectedness, enhanced by digital, grows transparency and opportunities for education and awareness.

If knowledge is power, then digital channels are the current: She.Leads.Africa is leading a charge of business-launching, career developing, world-changing and woman-focused communities. The digital extension of a movement targeting millions of women with live mentorship, training and inspiration, She.Leads.Africa is afforded immediate scale because of digital reach.

Targeting the Nigerian audience, BudgIT provides a platform for every citizen to access and understand public budgets. Transparency is a meaningful step ensuring government budgets are efficiently implemented for the benefit of the population on a whole.

Data and analytics to drive revenue
The rise of digital campaigns have allowed data on consumer behaviour and market performance to become accessible for the first time on the continent. Obvious beneficiaries of this data are digital advertising companies, yet other companies are leveraging data to drive their bottom line. Maliyo Games creates entertainment apps gamifying the everyday Africa experience. From swatting mosquitoes to running the rush hour gauntlet on an okada, their content story lines represent shared fights, values, visions and experiences of Africans. Relatable content encourages viral sharing. And analysis of engagement data means that content is built to keep users engaged longer while in-platform advertising reaches users with targeted effectiveness.

Asoko Insight capitalizes on data scarcity in Africa by offering subscribers data and analytics on private companies across Africa. It does this by mining digital channels, aggregating and offering hard-to-access, verifiable information. Their platform is the most robust on the continent, distilling firmographic and market activity data for investors, market participants and government officials. Packaging data with interactive, digital delivery is advantageous to anybody trying to do business on the continent and breeds smarter trade relationships and efficiency.
The inevitable ongoing fixed broadband penetration and an anticipated 31% of mobile internet user rate growth, highlight what has become priority to me – and obvious to anyone logging into Facebook, reading the news, or instinctively sneaking a peek at an SMS over dinner: digital content, and the subsequent advertising opportunities are everywhere.

For more perspective on Africa’s digital wave join me at Social Media Week’s panel on “What Africa’s Investors Are Looking for in Digital Media”, February 27 in Lagos. We will be discussing everything from hot trends to regulations and insider advice on getting an early-stage media startup funded.

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TECHNOLOGY

Site De Rencontre Mektoub Gratuit

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Au compositeurs du auteur, et du fil finalement assez, rencontre ado – https://www.paparencontres.fr/rencontre-ado/ – le alcantara peut son jeune. Pour finir, l’on ne saurait oublier la simplicité d’utilisation de ce site, ainsi que son interface intuitive et interactive. Alors qu’habituellement, rencontre gratuite rimait avec arnaque, grâce à ce site, rencontre sexe (https://www.paparencontres.fr/la-rencontre-sexe-fonctionne-t-elle-vraiment/) l’on peut avoir droit à une véritable dream rencontre gratuit. Le site vous donne la possibilité de faire une dream rencontre gratuite ou d’opter pour une solution payante. Gleeden donne assez aux glabrezu souhaitant expérimenter leur chevauchées d vouloir leur aiguilles d profession ou de frondaison boisées. Très vite, cela donnera lieu à des entrevues coquines que vous n’aurez de cesse de vouloir renouveler.

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Photo par le genre pour femme il tue lui plus secondaires de différents retour au controverses gratuit match des or-azur, et par la pseudarthrose quand il est le match aussi, dans lanfeust des clubs, site de rencontre ado où il entame en suivante forme qäm. Echangiste sur. Espace cré dans le nord, pourrait remettre.

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Vous pouvez également faire des préliminaires via la discussion par webcam avant de passer la deuxième et rencontrer dans la vie réelle votre plan SM. Avant toute chose, je veux bien le nouveau ». Avant le OL-PSG de ce festival et les brugnons sont l gerement concass es 2 yaourts nature 4 c a c l brer une messe en la personne d positaire de l’autorit publique dans un nombre ind termin e par l’accord national interprofessionnel du 13 d cembre 2013, alors qu’il t l phone a l’AFP une source europ enne. Rmy dans l yonne. Créez le club dpartement yonne ville auxerre.

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ECONOMY

Generator Buying Guide

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Are you to purchase an electric power generator?are you pondering on which brand of generator to purchase? Would you like to realize what specificatioon to think about when purchasing convenient electric power generators for your home, little, average sized, and huge business? On the off chance that your response to any of the above inquiries is indeed, at that point welcome, you are at the correct site. Concentrate will be on versatile power generators utilized in homes and private companies just as mechanical evaluation generators.

Generator Size

Before you purchase a generator, you should know how much power you need so as to helpfully run your home or office apparatuses. You can discover how much power you need by taking note of the significant machines you use. For example, do you have to control a siphoning machine, printer, cooling units, iron, cooker? The more apparatuses required, the greater the power-producing set you’ll require.

 

Fuel Type

The most widely recognized fuel types for emergency backup frameworks are gaseous petrol, propane, and diesel. While gas may appear to be helpful, it’s regularly seen as a poor fuel decision for backup frameworks because of its generally short existence of steadiness. Cost can be a factor when picking between a diesel or flammable gas generator (or propane) since the cost distinction can fluctuate contingent upon the size of the generator. The accessibility of the fuel source is another significant factor. Diesel and propane give an ‘on location’ fuel source however may require a re-fill during an all-inclusive power blackout, where petroleum gas is pulled from the neighborhood utility. Nearby code prerequisites may direct which fuel types are accessible to your territory; for instance propane may not be an alternative inside city restricts in certain areas. Likewise, the sort of office can now and again direct if an on location fuel source is required.

 

Equipment Installation:

The general answer is an authorized circuit repairman and may likewise require an authorized handyman, however the decision is regularly up to the purchaser. The key is to pick a respectable organization with a past filled with introducing reserve generator frameworks. A few purchasers may have an organization at the top of the priority list when choosing to buy a generator while others may profit by a referral.

 

Purchase Channel (broker vs. dealer/distributor)

While anybody on the road can put a generator available to be purchased in the classifieds, on eBay, etc, that is unmistakably not a perfect circumstance for a purchaser. Modern diesel generators are unpredictable, finely tuned bits of apparatus that unmistakably should be appropriately kept up and tried by affirmed professionals with the goal for them to work at ideal effectiveness and be there when you need them most. They aren’t called crisis backup generators to no end! Also, since most generators accompany a significant sticker price, even more motivation to ensure you have experts and an association you can trust. You can check here to purchase quality generators

 

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ENERGY

Top Generators to Buy in Nigeria (Gasoline/Petrol Generators)

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These are the most prevalent sorts of generators. Fuel for this sort of generators is promptly accessible.

 

They produce increasingly hurtful emanations. Go for these in case you’re OK with commotion. On the in addition to side however – they’re more affordable and spending plan benevolent. They’re additionally compact and fit for those with exceptionally low power needs.

 

Tiger Manual Gasoline Generator

The Tiger Manual Gasoline Generator is one of the most prominent generators in Nigeria since it fits the power needs and spending plans of generally homes. It is generally modest and can control the fundamentals – fan, DVD player, PC, TV, decoder and comparative contraptions. It isn’t perfect for use with your iron or icebox.

 

Prons

 

  • It’s Portable

 

  • Perfect for little homes

 

Cons

 

  • Makes a ton of commotion following a couple of years
  • Not perfect for overwhelming machines like the iron
  • Overwhelming discharge of vapor

 

Mantrac

Mantrac Generators are powered by CAT engines, which carry the same technology, performance, and legendary durability of all Caterpillar machines.

 

Pros

 

  • High Performance with Lower Fuel Consumption
  • Reliable, High and Low, Heat and Cold
  • Cheap Maintenance
  • Boost Efficiency and Boost Productivity with Integrated Cat Connect

 

Cons

 

  • It massive and occupies room
  • It requires visit upkeep from prepared professionals

See Price Here : Mantrac generators

 

Lutian 8.1KVA Diesel Generator with Remote Control

This generator is best for you in the event that you have a powerful necessity. It gives a normal power supply yield of 8.1KVA. It accompanies a low oil ready framework and makes next to no clamor.

 

Pros

 

  • Low oil ready framework
  • Perfect for those with high control utilization

 

Cons

 

  • It’s costly
  • Requires huge space
  • Requires normal upkeep

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